Aeroshell Ride-Along Experience in Chicago
As a longstanding sponsor of the Chicago Air and Water Show, Shell decided to put a twist on this year by celebrating the association with an enhanced pop-up experience, Chicago Bulls rookie Denzel Valentine and the Aeroshell team.
The 58th Annual Chicago Air and Water Show, presented by Shell and the City of Chicago returned to the Windy City in August 2016.
The Shell team created a pop-up experience for Chicago Air and Water Show visitors which included a meet and greet with Denzel Valentine; interactive games, including the mobile game “Unleashed” and a virtual “fuel journey” through the engine of a car; exclusive Fuel Rewards® program sign-up offers; and the Dual Fuel car, which features a view inside a split engine to demonstrate the effectiveness of Shell V-Power NiTRO+ Premium Gasoline, which provides the best total engine protection you can get.
Shell also took consumers to new heights with a ride-along experience from the Aeroshell team. Shell invited Charles Sanville, The Humble Mechanic, to attend the Chicago Air and Water Show, and he captured his ride along experience.