Shell LiveWIRE’s 2024 Louisiana cohort features a diverse class of 25 entrepreneurs, whose businesses span a range of industries: architecture, beauty, construction, fashion, food and beverage, health, insurance, landscaping, hospitality, security, and more. The program works as a business accelerator and aims to strengthen the local economy by giving Louisiana entrepreneurs free access to knowledge, skills, networks, and resources that can help their businesses and, in turn, their communities thrive. 


Shell LiveWIRE Louisiana Cohort

Lori Butler  Founder & CEO
Lori Butler Founder & CEO

A Happy You Counseling Services

As the founder and CEO of A Happy You Counseling Services, Lori Butler is dedicated to helping individuals discover what brings them happiness and empowering them to achieve self-fulfillment. As a Louisiana-licensed Mental Health Counselor, Lori specializes in diagnosing and treating various mental health disorders. She firmly believes that personal happiness is pivotal to leading a fulfilling life, which is why she emphasizes self-understanding in her practice.

In addition to her clinical caseload, Lori serves as an expert witness in Louisiana state courts, offering mental health recommendations for clients navigating legal challenges.

Lori holds a master's degree in Mental Health Counseling and a bachelor’s degree in psychology.

Kyle Nugent  Founder & CEO
Kyle Nugent Founder & CEO

A Cut Above Lawn & Landscaping

As the founder and CEO of A Cut Above Lawn and Landscaping, Kyle Nugent is committed to transforming outdoor spaces into lush, vibrant environments that bring joy to all who inhabit them. With a passion for the industry dating back to his high school years, Kyle's journey began with a humble push mower and a dedication to quality service. After temporarily stepping away to pursue other opportunities, Kyle reignited his entrepreneurial spirit in 2020 with the establishment of A Cut Above Lawn and Landscaping.

Specializing in both residential and commercial landscaping, Kyle and his expert team work tirelessly to exceed client expectations and enrich communities through their craft.

In addition to his role at A Cut Above, Kyle actively seeks to grow the business into an asset for the community, reflecting his unwavering commitment to both his family and his entrepreneurial vision.

Ana Batista Borden, Owner & Principal Architect
Ana Batista Borden, Owner & Principal Architect

AMB2 Architecture, LLC

Ana Batista Borden is the Owner and Principal Architect of AMB2 Architecture, LLC, a licensed Architect in Louisiana, and a LEED AP BD+C who holds a master’s in architecture from Tulane University's School of Architecture.

With a diverse portfolio spanning 25 years, Ana has cultivated expertise in southeast Louisiana and the Chicago metropolitan area. Throughout her career, Ana has designed and overseen commercial, educational, hospitality, and medical projects from design through construction administration for many esteemed entities. Ana is known for her work in custom luxury residences and historic preservation. Her projects are celebrated for their aesthetic appeal, meticulous attention to detail, and innovative design strategies.

Celebrating its 10th anniversary, AMB2 Architecture, LLC specializes in new construction, additions, and building revitalization. Her firm also embodies Ana's mission to create dynamic designs that reflect clients' goals, blending material ingenuity with thoughtful detailing, and honoring the past while embracing the future.

Christopher Switzer Owner
Christopher Switzer Owner

Bayou Trimlight

Driven by his lifelong passion for illuminating spaces, Christopher Switzer launched Bayou Trimlight in January 2022. As a deputy in St. Charles Parish with expertise in Electronics and Graphics, Christopher honed his skills in vehicle transformation before immersing himself in the realm of permanent holiday lighting.

What began as a weekend hobby swiftly blossomed into a thriving enterprise offering professional services that alleviate homeowners' burdens, allowing them to focus on other priorities. Beyond business achievements, Christopher derives fulfillment from community engagement and supporting various causes, underscoring his dedication to effecting positive change.

A native of Luling, Christopher takes immense pride in enhancing homes and businesses in the area. Supported by his wife, their six children, and their beloved Goldendoodle, Christopher navigates the entrepreneurial landscape with steadfast commitment, finding joy in both the expansion of his company and the deepening connections forged within the community.

Sebastian Ortiz  Owner & Industrial Engineer
Sebastian Ortiz Owner & Industrial Engineer

Building Brewers Construction

Driven by his passion for construction and keen estimation skills, Sebastian Ortiz launched Building Brewers Construction in August 2022. A former restaurateur turned estimator, Sebastian recognized an opportunity to leverage his expertise in a new field. With a degree in Industrial Engineering and a background in managing projects of diverse scales, Sebastian swiftly made his mark in the construction industry.

Partnering up with family member Christian Pazos, Sebastian embarked on a journey of entrepreneurship, spearheading projects ranging from essential repairs for City Park to structural enhancements for multi-family properties. His commitment to excellence and innovative approach have fueled the rapid growth of Building Brewers Construction.

Drawing inspiration from his Colombian roots, Sebastian is dedicated to expanding the company's reach and diversifying its portfolio. With plans to venture into residential projects and leverage digital platforms for enhanced visibility, Sebastian continues to drive his company towards new heights.

Jennifer Loftin &  Karla Coreil Co-Founders & Designers
Jennifer Loftin & Karla Coreil Co-Founders & Designers

Chapeaux LLC

Karla Coreil and Jenn Loftin have experience handcrafting hats and fascinators for more than a decade. They launched Chapeaux LLC in 2022, extending their millinery expertise to the public through custom headpieces and couture crafting experiences.

Their innovative designs have captured the attention of local media outlets, and their clientele spans from Louisiana to Seattle and New York City. Chapeaux's bespoke creations have graced international cities like London, Budapest, and Paris, as well as national events such as the Baton Rouge Symphony League’s Mad Hatters, Mardi Gras celebrations, and prestigious galas. Their hats have also made appearances at renowned events like Del Mar Opening Day and the Kentucky Derby.

In addition to their global presence, Chapeaux actively collaborates with local community organizations such as the Baton Rouge Gallery and the LSU Textile & Costume Museum, solidifying their status as premier milliners deeply rooted in their community.

Charles Daniel  Founder & President
Charles Daniel Founder & President

Geaux Ride

Charles Daniel, a former Corporate Data Analyst, transformed his personal quest for mental well-being into a thriving small business: Geaux Ride. Inspired by the joy of cycling in New Orleans, he launched his business with 10 bikes. In just seven years, Geaux Ride has become a cornerstone of the Louisiana community, promoting mental health, exercise, and unique experiences.

As a proud Black-owned business, Geaux Ride encourages exploration on two wheels, offering safe transportation and promoting sustainability. Services include guided tours and rentals for all ages and skill levels. Committed to giving back, Geaux Ride partners with local organizations, donating a portion of profits to charity.

Charles aims to foster nationwide health and wellness, particularly in underserved communities, through cycling initiatives.

David Decuir CEO & President
David Decuir CEO & President

iCAN Technologies Inc.

David Decuir, a Lafayette, Louisiana native, serves as the visionary CEO and President of iCAN Technologies Inc. With more than 15 years of experience in the oil and gas sector, David identified a significant gap in workforce training and competency. This realization inspired the creation of iCAN, a groundbreaking platform revolutionizing employee development.

iCAN stands out as a comprehensive solution for training and competency, setting new industry standards by integrating industry benchmarks and cutting-edge Generative AI technology. David holds a bachelor’s degree in petroleum engineering technology and an MBA from Nicholls State University.

Currently residing in Geismar, LA, David leads iCAN Technologies Inc. with an unwavering commitment to reshaping the future of workforce training and competency.

Paul Laugand Owner & Manager
Paul Laugand Owner & Manager

It’s Playtime NOLA

Paul Laugand is the owner and manager of It's Playtime NOLA, a prominent games rental service in the NOLA Metro area. Collaborating with companies and diverse organizations, he fosters positive social interactions through play, team building, and enhancing workplace culture.

With nearly two decades of experience as an educator and youth mentor in the Orleans Parish School System, Paul brings a wealth of expertise to his current role. He holds a bachelor’s degree in education from Southern University at New Orleans.

Outside of work, Paul is an avid reader, podcast enthusiast, and devoted supporter of his local sports teams. He treasures spending quality time with his wife and five children in his free time.

Latasha Glass Founder
Latasha Glass Founder

Phoenix Prodigy Consulting Firm LLC

Latasha R. Glass, the visionary force behind Phoenix Prodigy Consulting Firm, epitomizes resilience and entrepreneurial spirit. Despite enduring a stroke, she pursued her BBA in business administration with a specialization in human resources while hospitalized, demonstrating unwavering determination.

Driven by her passion for helping others and providing for her family, Latasha founded Phoenix Prodigy Consulting Firm to empower transportation industry entrepreneurs. As a devoted mother of two daughters, she mentors young leaders, nurturing their entrepreneurial aspirations.

Focused on technical assistance, government contracting, and business advancement, Phoenix Prodigy assists transportation business owners in establishing solid foundations, navigating regulations, and securing certifications, contracts, grants, and funding opportunities. In Latasha's vision lies transformative support for entrepreneurs seeking to soar to new heights.

Rocky Ortego  President & Founder
Rocky Ortego President & Founder

Red Bison Services, LLC

Rocky Ortego founded Red Bison Services, LLC (RBS) in 2015 to deliver premier construction and program management services. Graduating with honors in Construction Management from Louisiana State University, Rocky accumulated extensive experience in multi-million-dollar projects across South Louisiana before assuming roles such as Building Construction Manager in the Oil and Gas industry.

Before establishing RBS, Rocky served as Vice President of Construction for a firm specializing in Industrial and Federal projects, contributing to their success in programs like the 8(a) and HUBZone. Currently, Rocky directs RBS's Business Operations and Pre-Construction, leveraging his expertise in Construction and Small Business Programs.

Alycia Johnson Owner
Alycia Johnson Owner

Sweet Kraving Donuts

Alycia Johnson is the owner of Sweet Kraving Donuts, a mobile breakfast food establishment serving high-quality gourmet pastries in Vacherie and Gray, LA. Established in 2019, Sweet Kraving Donuts has been satisfying cravings across the Tri-Parish Area.

Alycia, a serial entrepreneur with ventures in retail, e-commerce, bakery, real estate, and more, was inspired to start the business after traveling and experiencing famous foods from different states. Recognizing the opportunity, she introduced the community to its first donut delivery service, delivering warm and fresh donuts directly to customers' doors.

The community's overwhelming support led Sweet Kraving Donuts to join The Chamber of Commerce and gain recognition in the local paper. As the first donut food truck in the area, Sweet Kraving Donuts has expanded its menu in recent years to include chicken and waffles, beignets, and coffee.

Tatiana Alaniz Notary Public & Contract Paralegal
Tatiana Alaniz Notary Public & Contract Paralegal

A1 Nola Notary

Co-founded in 2022 by Tatiana Alaniz and her mother, Maria Rodriguez, A1 Nola Notary is dedicated to serving Louisiana's Hispanic community with affordable, accessible, and high-quality notary and legal translation services.

Leveraging Tatiana's 16 years of paralegal experience, the company excels in bridging language and hospitality gaps. Specializing in a wide range of services, including affidavits, mandates, Last Will and Testament, Small Successions, travel authorizations, and certified translations, Tatiana offers expertise in Spanish mandates for various processes across multiple countries. A1 Nola Notary also provides Apostille authentication services and Wedding Officiant services and plans to expand into a public tag agency and auto title company.

In addition to her notary business, Tatiana is committed to advocating for policy changes that enhance access to vital documents such as driver’s licenses and registration in Louisiana and beyond.

Ynohtna Tureaud Owner & Board-Certified Trichologist
Ynohtna Tureaud Owner & Board-Certified Trichologist

Anointed Hands Trichology Center for Hair Loss, LLC

Ynohtna Tureaud is a hair care and scalp specialist with more than two decades of hair care experience and 13 years of trichology experience. Inspired by her childhood dream of making a difference in the hair and wellness industry, Ynohtna currently owns and operates Anointed Hands Trichology Center for Hair Loss, which services patients who suffer from alopecia and scalp disorders.

Ynohtna holds certifications in Medical Wig Installation, Non-Surgical Hair Replacement, and Laser Phototherapy. She leverages her decades of expertise to educate healthcare professionals and Louisiana legislators on how alopecia affects millions of Americans. Her advocacy efforts have earned recognition from Governor John Bel Edwards and led to the establishment of Louisiana's first Alopecia Awareness Task Force.

Dedicated to community service and mentorship, Ynohtna's motto, "Restoring Confidence," reflects her commitment to enhancing individuals' self-assurance.

Jonathan Floyd Founder & CEO
Jonathan Floyd Founder & CEO

Box of Care Gift Company

Jonathan Floyd, founder and CEO of Box of Care, has always cherished New Orleans' vibrant culture. Established in 2017, Box of Care embodies Jonathan's vision of positively impacting the community through gifting.

Each Box of Care gift delivers an authentic New Orleans experience, curated with locally made products and unique packaging. As a Kenner native and Brother Martin and LSU graduate, Jonathan ensures every package reflects the city's spirited culture. Under his leadership, Box of Care has partnered with renowned organizations— such as New Orleans & Company and the All-State Sugar Bowl—and major corporations, including Burger King and United Airlines.

Recognized as a member of the 2024 Biz New Orleans 500 Class of Business Leaders, Jonathan lives in Louisiana with his wife and their two daughters.

Joycelyn Johnson, Founder and CEO
Joycelyn Johnson, Founder and CEO

Campus Safety Solutions LLC

Joycelyn M. Johnson is the founder and CEO of Campus Safety Solutions, LLC, a leading Consulting Firm specializing in law enforcement strategies and community engagement. With 25 years of law enforcement service, Joycelyn is a trailblazer in her field.

In addition to her role as CEO, Joycelyn serves as the Chief of Police at a prominent law enforcement agency – the first female to hold this position. Her innovative leadership and commitment to public safety have earned her recognition and respect within the law enforcement community.

Joycelyn is a graduate of Southern University and A&M College in Baton Rouge, where she earned an Associates in Law Enforcement, a Bachelor's in Criminal Justice, and a Master's in Criminal Justice Administration.

Through her consultancy, Joycelyn is dedicated to bridging the gap between law enforcement and the community. Leveraging her extensive experience in the field, she aims to provide unique and invaluable insights to her clients.

Thrissa Every Owner
Thrissa Every Owner

Every Way Insurance Agency LLC

Thrissa Every is a dedicated business owner, managing an independent insurance agency, Every Way Insurance Agency LLC. Thrissa specializes in providing personalized service to clients and her community, offering a wide range of insurance products including home, auto, flood, life, business, and commercial coverage. She is committed to assessing the unique needs of each client, ensuring they are adequately covered at the right price.

In addition to her professional endeavors, Thrissa is actively involved in her community and owns rental properties that address critical housing needs.

Thrissa's approach to insurance is rooted in building relationships. She understands that everyone has different insurance needs and offers personalized assessments to help protect her clients' hard-won assets.

LaDarby Landry-Williams Founder & CEO
LaDarby Landry-Williams Founder & CEO

Germ Slayers Cleaning & Maintenance Solutions

LaDarby Landry-Williams is the visionary leader behind Germ Slayers, one of the region's premier cleaning and maintenance companies.

LaDarby discovered her passion for creating clean, safe environments early in her career as a healthcare professional. Since transitioning into entrepreneurship with Germ Slayers, LaDarby's commitment to excellence has enabled the company to set industry standards for innovation, sustainability, and client satisfaction.

LaDarby has made it her mission to create clean, safe, and welcoming environments that enhance the wellbeing of individuals and communities. Her focus hygiene maintenance goes beyond the surface, driven by the belief that a clean space fosters a positive atmosphere, productivity, and overall happiness.

Gregory Guarisco Founder
Gregory Guarisco Founder

Guarisco Marketing, LLC

As the founder of Guarisco Marketing, Gregory harnesses his expertise in sales, marketing, customer service, and operations to empower small businesses. By strategically combining traditional, digital, and social media marketing, Gregory significantly boosts client traffic and engagement.

With a background spanning tech start-ups, the oil and gas sector, and leadership in multi-million-dollar enterprises, Gregory deeply understands the challenges across industries. This allows him to craft tailored marketing solutions for each client.

At Guarisco Marketing, the focus extends beyond services to fostering trusted partnerships and delivering exceptional results. With a passion for mentoring and a track record of turning challenges into growth opportunities, Gregory is committed to helping businesses of all sizes thrive.

J.J. Thomas  Executive Chairman & CEO
J.J. Thomas Executive Chairman & CEO

Indigo Insurance & Wealth Builders, LLC

Executive Chairman and CEO J.J. ‘Zsa’ Thomas (they/he) founded Indigo with a transformative mission: to revolutionize the insurance and financial services industry globally. Their drive stemmed from personal struggles to obtain coverage following a critical health diagnosis mid-pandemic, compounded by a career transition that left them without immediate access to health insurance benefits. Through this experience, J.J. encountered the industry’s entrenched discrimination and systemic shortcomings firsthand.

This experience ignited their resolve to champion inclusivity and representation worldwide. J.J. was inspired to create a safe and inclusive space at Indigo. Holding licenses to serve clients internationally, J.J. has positioned Indigo at the forefront of global financial and insurance solutions, focusing on the underrepresented—from those with past incarcerations to individuals facing common community health challenges and adverse credit histories. Under their guidance, Indigo offers tailored solutions that cater to a diverse clientele across borders, ensuring everyone, no matter their location or circumstance, receives comprehensive support and empowerment. 

Their vision promotes a holistic approach to health and financial wellness, redefining industry norms and making security and prosperity achievable for all.

Octavia (Via) Fortier  Founder
Octavia (Via) Fortier Founder

Nola E-Comm LLC

Octavia “Via” Fortier founded Nola E-Comm, a dynamic venture established during the pandemic. With 15 years of experience in the New Orleans restaurant industry, Via transitioned her expertise to support local CPG brands, playing a pivotal role in scaling production for Two Run Farm and El Guapo Bitters.

Recognizing the growing need for e-commerce fulfillment services among small businesses, Via established Nola E-Comm. Whether launching a new venture, diversifying an existing business, or seeking assistance without the commitment of hiring additional staff, Nola E-Comm offers comprehensive solutions, including warehousing, inventory management, and efficient order fulfillment for online and wholesale orders.

Since its inception, Nola E-Comm has empowered numerous clients to expand their sales channels and enhance their revenue streams without the hassle of managing logistics in-house. In her spare time, Via enjoys watching the Saints, spending time with her dogs, and exploring tie-dye techniques.

Channing Parfait Founder & Owner
Channing Parfait Founder & Owner

Propel Learning

Dr. Channing Parfait is the founder and owner of Propel Learning, an academic and tutoring center for students from kindergarten through 12th grade. With a dedicated team of retired, practicing, and aspiring teachers, Propel Learning specializes in personalized one-on-one tutoring to meet each student's academic needs, covering concepts from phonics to trigonometry and chemistry.

In addition to his role at Propel Learning, Dr. Parfait serves as the assistant dean for the College of Education and Behavioral Sciences at Nicholls State University. He is actively involved in the education community, serving as president of the Lafourche Education Foundation Board and chairing the foundation’s Bayou King Cake Festival (now Louisiana King Cake Festival) for two years. Dr. Parfait also serves as a board member on the Nicholls Alumni Federation Board and previously taught middle school English Language Arts in Terrebonne, Lafourche, and Ascension Parishes.

Tishia Boldene & Kaylee David Founders & Co-Owners
Tishia Boldene & Kaylee David Founders & Co-Owners

Squeezy Fresh LLC

Founded by teen entrepreneur Kaylee Davis and managed by her mother Tishia Boldene, Squeezy Fresh was created to revolutionize the health of their local community.

Kaylee, a ninth grader, developed a passion for nutrition and wellness due to her brother's rare epilepsy diagnosis and her own digestive issues. These challenges inspired her to create fresh-pressed juices that not only tasted delicious but also provided essential nutrients to optimize brain function and support digestion – benefits noticed by Kaylee and her brother's doctors.

Tishia Boldene, a financial management expert with over two decades of experience, manages Squeezy Fresh's operational success and strategic growth, allowing Kaylee to focus on recipe creation, graphic design, and social media management. Together, this dynamic mother-daughter duo is sowing the seeds of a healthier and happier community.

Terence King  Owner & Director of Operations
Terence King Owner & Director of Operations

The TAK Group

Terence King founded the TAK Group in 2019, specializing in strategic live event management and festivals. With over 15 years of event production experience, Terence's journey began with a car show in 2008, followed by roles in event rental, production, and tour management.

Throughout his career, Terence has organized more than 90 events with renowned artists and overseen operations for prestigious events like the National Fried Chicken Festival and Top Taco Festivals.

Currently, as Owner and Director of Event Operations at the TAK Group, Terence contributes to the Shell LiveWIRE Louisiana 2024 Cohort and the 2024 American Heart Association Heart Walk Leadership Team.