Shell V-Power NiTRO+ Premium Gasoline

Title: Shell V-Power® NiTRO+: Gunk Protection

Duration: 0:54

Description: Animated video showing how Shell V-Power® NiTRO+ Premium Gasoline protects against gunk.

{Gunk is another name for carbon deposits}

{Gunk can build up on intake valves and fuel injectors}

{Making your engine work less efficiently}

{Lower Quality Premium Gasolines / Shell V-Power® NiTRO+ Premium Gasoline}

{Shell V-Power NiTRO provides unsurpassed protection against gunk to help improve engine performance}

{Just another reason to fill up with Shell V-Power NiTRO+ Premium Gasoline}

Title: Shell V-Power® NiTRO+: Corrosion

Duration: tbd

Description: Animated video showing how Shell V-Power® NiTRO+ protects against corrosion

{Shell V-Power® NiTRO+: protects against corrosion} Transcript

[Background music plays]

{driving, anthemic rock}

[Animated sequences]

{Open on a vehicle grill with the Shell V-Power® NiTRO+ logo and corrosion icon as the badge}

{The vehicle pulls into a modern gas station}

[Text displays]

{Lower Quality Premium Gasoline}

[Animated sequences]

{See black non-Shell pump nozzle being placed into the vehicle cropped closely. begins the process of seeing the internal workings of the vehicle}

{Car disappears to reveal the inside until we see the fuel tank}

[Text displays]

{Corrosion is caused by moisture and other contaminants}

[Animated sequence]

{Fuel is introduced into the vehicle, flowing into the gas tank, you can see the particles within the fuel}

[Text displays]

{That can make their way into your vehicle’s fuel tank}

[Animated sequence]

{Zoom in on fuel making its way into and through the fuel pump inside the tank}

[Text displays]

{And accumulate in your vehicle’s fuel system}

[Animated sequence]

{Fuel then flows through the filter, particles accumulate and cake up the filter}

[Text displays]

{Potentially impacting overall vehicle operation}

[Text displays]

{Shell V-Power® NiTRO+ is formulated with a unique agent to provide unbeatable

protection against corrosion}

 [Animated sequences]

{Shell V-Power® NiTRO+ is introduced into the vehicle}

{Show SVPN+ entering the tank and combating corrosion. There are no more particles in the engine}

[Text displays]

{Just another reason to fill up with Shell V-Power® NiTRO+ Premium Gasoline}

[Animated sequences]

{Exterior of car reappears and forms around the engine, it drives out of frame}

{Shell logo + Shell V-Power® NiTRO+ lockup}

{SFX mnemonic}

Title: Shell V-Power® NiTRO+: Wear

Duration: 00:48

Description: Animated video showing how Shell V-Power® NiTRO+ provides protection against wear

{Shell V-Power® NiTRO+: protects against wear} Transcript

[Background music plays]

{driving, anthemic rock}

[Animated sequences]

{Open on a vehicle grill with the Shell V-Power® NiTRO+ logo and wear icon as the badge}

{Car disappears to reveal the inside of the vehicle until we see the engine}

{A V-6 PFI engine is shown running. Include valves actuating, fuel injection, combustion}

{SFX of engine throughout}

{Close-up of fuel entering the combustion chamber}

[Text displays]

{Wear can occur slowly, over time}

[Animated sequence]

{Close-up of piston moving up in the cylinder, focusing in on piston rings}

[Text displays]

{When two metal surfaces rub against each other}

[Text displays]

{Leading to loss of metal from those surfaces}

[Text displays]

{This can occur in the piston assembly and can impact oil consumption, vehicle

power, and emissions}

[Animated sequence]

{Zoom in further to see Shell V-Power® NiTRO+ filling the space around the ring and groove to minimize wear and minimize rocking motion}

[Text displays]

{Shell V-Power® NiTRO+ provides our best protection against wear and tear in

your engine}

[Animated sequence]

{Show rings no longer rocking with the presence of Shell V-Power® NiTRO+

[Text displays]

{Just another reason to fill up with Shell V-Power® NiTRO+ Premium Gasoline}

[Animated sequence]

{Exterior of car reappears and forms around the engine, it drives out of frame}

{Shell logo + Shell V-Power® NiTRO+ lockup}

{SFX mnemonic}

Title: Shell V-Power® NiTRO+: Friction

Duration: 00:47

Description: Animated video showing how Shell V-Power® NiTRO+ protects against friction

{Shell V-Power® NiTRO+: protects against friction} Transcript

[Background music plays]

{driving, anthemic rock}

[Animated sequences]

{Open on a vehicle grill with the Shell V-Power® NiTRO+ logo and friction icon as the badge}

{Car disappears to reveal the inside of the vehicle until we see the engine}

{A V-6 PFI engine is shown running. Include valves actuating, fuel injection, combustion}

{SFX of engine throughout}

[Text displays]

{Friction occurs in your engine as piston rings move against cylinder walls}

[Animated sequence]

{Close-up of piston moving up in the cylinder, focusing in on piston rings}

[Text displays]

{Generating heat, wasting energy, and reducing the efficiency of your engine}

[Animated sequence]

{Piston moves up and down, combustion occurs}

[Text displays]

{Shell SmoothGlide Technology™ provides our best protection against friction}

[Animated sequence]

{Zoom in further on a single ring. Show SMOOTHGLIDE molecules adhering to metal surfaces around a fluid, filling in rough spots and forming a protective layer}

[Text displays]

{By forming a protective layer to help reduce friction and improve efficiency}

[Animated sequence]

{Show the piston now moving more smoothly}

[Text displays]

{Just another reason to fill up with Shell V-Power® NiTRO+ Premium Gasoline}

[Animated sequence]

{Exterior of car reappears and forms around the engine, it drives out of frame}

{Shell logo + Shell V-Power® NiTRO+ lockup}

{SFX mnemonic}

Title: Shell Dual Fuel Truck: Behind the Scenes

Duration: 1:58 minutes

Description: 

Shell Fuels Scientist Piotr Gawecki provides a behind-the-scenes look at the Dual Fuel Truck

Shell Dual Fuel Truck: Behind-the-Scenes Transcript

Light Rock Music Playing

Shell V-Power Nitro + Premium Gasoline logo Animation Open

Shell Fuels Scientist

Piotr Gawecki

Hi, I’m Piotr – a Shell fuels scientist, and I’m here to give you a peak into how our new Dual Fuel Truck gets created to show the benefits of Shell V-Power NiTRO+ Premium Gasoline. This truck is undergoing a serious transformation – both inside and out. 

We’ve spent hundreds of hours modifying the engine and fuel system to run on two different fuels simultaneously.

The fuel delivery to this V-6 engine is split down the middle so that three cylinders run on a low-quality premium gasoline and three are powered by Shell V-Power Nitro+. That means we’ve had to install twice the number of pumps, fuel tanks, and controls to make this happen!

This allows us to look at the gunk build-up side-by-side and under identical conditions to compare the low quality premium fuel with the Shell V-Power Nitro+ – and honestly, there’s no comparison.

This truck, which is the fourth generation of our Dual Fuel Vehicle and has a pretty sophisticated engine in it already, is also being outfitted with some accessories to really set it apart.

From the roof rack, to the additional fuel tanks in the bed, down to the bumpers and wheels, it’s sure to catch your eye when it’s done.

But the most impressive thing to me is what’s happening under the hood. Just take a look at these intake valves – the difference in gunk build- up is night and day, even after only 4,000 miles! Deposits like these can make your engine run less efficiently.

So we’re bringing this truck all over the country to show consumers that not all premium fuels are the same, and to demonstrate how Shell V-Power NiTRO+ provides unsurpassed protection against gunk. Oh, and it also provides unbeatable protection against corrosion and our best protection against wear and friction!

Numerous fast-paced shots of the new Shell Dual Fuel Truck being outfitted. Beginning with the plain white Ford Raptor truck, lighting, racks, and exterior accessories are added – ending with final colourful wrap with the Shell V-Power Nitro+ logo on the side of the truck.