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FILL UP. SAVE UP. SNACK UP.
Title: SHELL // FILL UP. SAVE UP. SNACK UP.
Duration: 0:30 seconds
Brent shows you how to make the most of the stop you need to make with Shell.
[Background music plays]
Bright, uplifting music.
Brent, carrying a fuel nozzle and hose, is standing in a red Shell forecourt with a Woman by her car at a pump. The words FILL UP are written in huge letters in the background. Brent starts to magically move through the scene as if on an invisible treadmill.
Life is busy. So, come to Shell and get three things done at once. First, fill up with Shell V-Power NiTRO+ to help keep your engine running like new.
The Woman inserts the nozzle in her tank. Instantly, an electric gold glow gleams across the hood of her vehicle.
Brent enters a blue scene with SAVE UP in the background. Here an identical Woman (#2) is standing between a giant mobile phone and a gas price sign that reads “TODAY’S GAS PRICES.” She reaches in her purse for her mobile phone.
Then save up with the Fuel Rewards program and never pay full price for gas again.
The Woman’s phone screen is mirrored on the giant mobile phone. It reveals a representation of her Fuel Rewards status that lists her savings per gallon along with her Gold Status badge: 10¢/gal savings. The words on the gas price sign fall off to reveal “NEVER PAY FULL PRICE AGAIN!”
Brent enters a white/gray convenience store scene with SNACK UP above a wall of refrigerated beverage display cases. An identical Woman (#3) heads for the cashier with a few items in a basket.
And, finally, snack up to save even more at the pump.
As Brent passes by, he adds a canister of chips to the Woman’s basket. As soon as he does, a “15¢/gal SAVINGS” badge appears on screen above the basket.
Brent moves into a yellow forecourt frame—which contains the woman and the car from the first frame. The words FILL UP. SAVE UP. SNACK UP. are next to the Pecten in the background. Then we see Woman #2 and Woman #3 enter.
Make the most of the stop you need to make with Shell.
Woman #1, Woman #1, Woman #3
Wait! There’s three of me? Awesome!
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