Detroit, MI (March 25, 2015) – An exciting discovery awaits the whole family at the Shell Eco-marathon Americas in downtown Detroit on Friday, April 10th, through Sunday, April 12th, from 9 a.m. to 6 p.m. daily.  This free event includes an ultimate energy efficiency challenge on the streets of Detroit, plus more than half-a-million square feet of hands-on discoveries, live performances and fun for the whole family inside Cobo Center.

“We are thrilled to bring Detroit-area residents a free, fun, family-friendly event showcasing innovation and human ingenuity that will help make the future,” said Niel Golightly, Shell vice president of external affairs for the Americas. “The interactive, multi-sensory experience is set against the backdrop of Shell Eco-marathon, highlighting brilliant young innovators in a fitting nod to the automotive heritage that made Detroit the automotive capital of the world it is today.”

For its 30th anniversary, the global student mileage challenge is making its debut in Detroit this year. The Motor City will welcome more than 120 teams driving their low-slung, futuristic vehicles around the downtown streets of Detroit, through Campus Martius and historic Woodward Avenue.

Visitors can cheer on the more than 1,000 high school and university students from across the Americas – Brazil, Canada, Guatemala, Mexico and the United States – who will compete in the ultimate energy efficiency mileage challenge in their custom built, ultra-energy efficient cars, capable of achieving hundreds, even thousands of miles per gallon.

Inside Cobo Center, more than eight and a half football fields of space will be turned into a multi-sensory journey of the past, present and future with free activities for visitors, including The Shell Experience:

  • Future Cities Experience – begin building your own personal future city profile as you explore how cities will continue to innovate and change in the future, including a day in the life of someone in Detroit in 2050;
  • Energy Mix Experience – use your own energy to cause physical effects that illustrate a range of global energy sources, including wind, solar, electricity, wave, and more;
  • Rig to Road Experience – follow molecules as they travel from an offshore rig through the lab and finally into products you use every day – on the road and at home;
  • Early Mobility – Track to Road – Driving Innovation – journey through more than 100 years of motoring innovation from the first gasoline and electricity-powered vehicles to performance record-setting examples like the Venom GT, to some of the most recent developments in mobility such as 3D printed cars;
  • Kinetic Energy Dance Floor – a dance floor that converts human kinetic energy to electrical energy. The dance floor works like a large touch screen that accumulates and gathers information on the movement of dancers, producing enough energy to take a picture;
  • The Shell Innovation Track and Tech Inspections – a behind-the-scenes look at student vehicles going through technical inspections and practice sessions before they hit the streets; 
  • Local Bands – Detroit-area bands will get the crowd moving with MoTown music and top 40 hits; and
  • Daily Prizes – Shell gift cards given away every hour and Free Fuel for a Year sweepstakes.

Additionally, event goers can take part in a driving experience on the roof of Cobo Center to test drive some of today’s top automakers ultra-energy efficient and alternative energy powered vehicles.

Shell Eco-marathon Americas is made possible through our Partners in Innovation: hp, Linde, Michelin, Team Penske, The Henry Ford, Southwest Resource Inc., Quicken Loans and local partners: the Detroit Metro Convention & Visitors Bureau and the City of Detroit.

“Hosting Shell Eco-marathon at Cobo Center is a true testament to our city’s revitalization,” said Cobo Center General Manager Thom Connors. “We expect large crowds to come out and participate in this free, 3-day innovation event like no other.” 

Free tickets and more information are available at Shell Eco-marathon Americas is open to the public April 10-12 from 9 a.m. to 6 p.m. daily.

About Shell Oil Company

Shell Oil Company is an affiliate of the Royal Dutch Shell plc, a global group of energy and petrochemical companies with 93,000 employees in more than 90 countries. We deliver a diverse range of energy solutions and petrochemicals to customers worldwide. These include transporting and trading oil and gas, marketing natural gas, producing and selling fuel for ships and planes, generating electricity and providing energy efficiency advice. 

We also produce and sell petrochemical building blocks to industrial customers globally, and we are investing in making renewable and lower-carbon energy sources competitive for large-scale use. In the U.S., we operate in 50 states and employ more than 20,000 people delivering energy in a responsible manner.

About Shell Eco-marathon

Shell Eco-marathon is a global program that challenges high school and college student teams to design, build and test the most energy-efficient vehicles. With annual events in the Americas, Europe and Asia, this innovation competition pushes future scientists and engineers to travel the farthest distance using the least amount of energy. Shell Eco-marathon Americas 2015 will take place April 10th-12th on the streets of Downtown Detroit and is free and open to the public. Visit to learn more about this weekend of free programs for all ages.

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