Skip to main content
Customer
Business
About us
Save with the Shell App
Fill Lucky Logo

Fill Lucky at Shell

From June 29 through August 28, visiting a Shell station could bring you one step closer to winning $100,000—or free fuel for a year. Look for a red Fill Lucky sign with a QR code at the Shell pump to enter!

Start by finding a station with the Shell App
Get MORE from Shell this summer with the Fill Lucky sweepstakes.

Get MORE with Shell Fill Lucky

Every day, millions of drivers pull into a Shell station for a quick, familiar stop—on the way to work, school pickup, a road trip, or whenever that low fuel light comes on. But what if that everyday stop could lead to something more? This summer, Shell is giving you the opportunity to get more with the Shell Fill Lucky sweepstakes.

Read the transcript

Title : {Get MORE from Shell this summer with the Fill Lucky sweepstakes.}

Duration: {0:30} minutes

Description:

{Scan the QR code at the pump and enter for a chance to win $100K or free fuel for a year.}

{Fill Lucky} Transcript

[AI sequence]

{The film opens on a close-up of a man looking at an envelope. He seems happy, almost emotional. The camera rotates to reveal it’s his daughter’s college tuition fund. He places money into the envelope and puts it in a drawer.}

[Text displays]

{What if you could get more? Like more for your loved ones…}

[Disclaimer text]

{AI generated performance based on real actor likeness.}

{Next scene}

[AI sequence]

{The scene cuts to a broken porch, with our guy standing right in front of it. The camera pushes in as he studies it, thoughtfully holding his chin. Then it rotates to reveal a brand-new porch, and he nods with a proud smile. }

[Text displays]

{More for your home…}

{Next scene}

[AI sequence]

{The scene cuts to the same guy, now in a hiking outfit, stopping to take in the view. The camera faces him head-on as he closes his eyes and takes a deep breath. Then, the camera slowly moves around him, revealing what he sees: a stunning lake, framed by towering mountains in the distance.}

[Text displays]

{Or more for yourself…}

[Background noise]

{Suddenly we hear a loud honk, breaking the mood.}

{Next scene}

[AI sequence]

{Reality cuts in. He’s at a gas station. He stands frozen, nozzle in hand, staring entranced at a sign on the pump: “Fill Lucky – Enter for a chance to win $100,000 this summer, or free fuel for a year.” The camera slowly pulls back, revealing the Shell station around him. He snaps out of it, inserts the nozzle, and starts filling up.}

[Text displays]

{What would you do if you could get more from Shell this summer? Now every stop is your opportunity to enter the Fill Lucky sweepstakes. Scan the QR code at the pump and enter for a chance to win $100,000, or}

[Disclaimer text]

{NO PURCHASE NECESSARY. Ends 11:59 PM central time August 28th. Open to US/DC residents, 21 plus. Visit Shell.us/fill-lucky for rules and entry details.}

[Background music]

{Upbeat music playing in the background.}

{Next scene}

[AI sequence]

{We cut to a focus on a bumper sticker. Then we see a close-up of the same guy at the wheel of the car. He gives a subtle, self-assured look. The camera slowly zooms out to reveal that he’s cruising down a breathtaking highway in a convertible.}

[Text displays]

{free fuel for a year. Get more from Shell this summer with the Fill Lucky sweepstakes.}

[Background music]

{Upbeat music playing in the background, ending with Shell mnemonic.}

With Fill Lucky, “More” Can Mean all Kinds of Things…

man staring out into the blue mountains

More bucket list trips you’ve always talked about but never took

man holding orange envelope with sarah's tuition fund written on it

More ways to support your family for whatever future is ahead

exterior shot of a man looking at his house back porch

More for the place you call home

How to Enter the Shell Fill Lucky Sweepstakes

upclose image of fill lucky sign on top of shell gas station pump

Visit your nearest Shell Station

Find the nearest Shell station using the Shell App, our station locator below or your own GPS.

Scan the Fill Lucky QR code at the pump

Look for a red Fill Lucky sign with a QR code at the pump at a Shell station or on the pump hose on each pump. Get 1 free entry per person, per day.

Complete the sweepstakes entry form

You’ll be redirected to a Shell webpage where you can fill out basic information to enter the sweepstakes.

Get a bonus daily sweepstakes entry

Want a bonus entry? Upload your receipt after fueling with Shell gas to receive up to 2 entries per day.

Find other ways to save at Shell

On the entry form, you can optionally opt-in to Shell’s Fuel Rewards® monthly email communication to find other ways to save at Shell.

Your Chance to Win…

$100,000 in your bank account

There will be one national winner who receives a $100,000 cash prize. If selected, you’ll simply need to confirm the Shell station you visited. See terms & conditions for full details.

Free fuel for a year

There will be five regional winners—one per region—who receive free fuel for an entire year. Winners will be awarded a Shell gift card in the amount of $2,500. If selected, you’ll simply need to confirm the Shell station you visited. See terms & conditions for full details.

Shell Fill Lucky Sweepstakes Frequently Asked Questions

Getting Started

What is the Shell Fill Lucky Sweepstakes?

The Shell Fill Lucky Sweepstakes is a limited-time sweepstakes where eligible customers can enter for a chance to win exciting prizes by visiting participating Shell stations in the US and submitting an entry online. 

How do I enter the Fill Lucky Sweepstakes?

Visit a participating Shell station in the US, scan the QR code found on pump materials, and complete the entry form. Follow all on-screen instructions to submit your entry.

Do I need to purchase fuel to enter?

No. A purchase is not required to enter or win. You can enter for free by following the alternate entry method outlined in the official rules: www.shell.us/fill-lucky.

Where can I find the QR code to enter?

QR codes are located at participating Shell stations on pump materials such as pump toppers and hose flags.

Eligibility & Participation

Who is eligible to participate in Fill Lucky?

Eligibility is subject to the official sweepstakes rules, including age and residency requirements. Please review the full terms for complete details: www.shell.us/fill-lucky.

Is the sweepstakes available at all Shell stations?

The promotion is available at participating Shell-branded stations across the US.

When does the Fill Lucky Sweepstakes start and end?

The promotion runs for a limited time during the summer campaign period. Check the official rules for exact start and end dates: www.shell.us/fill-lucky.

How many times can I enter?

You may enter once per day via the QR code. Additional bonus entries may be available with a qualifying fuel purchase, as outlined in the rules www.shell.us/fill-lucky.

Entry Details

Do I get extra entries if I purchase fuel?

Yes. You can receive a bonus entry when you upload a qualifying fuel purchase receipt (minimum purchase required).

Is there a minimum purchase required for bonus entries?

Yes. A minimum fuel purchase (min 5 gallons) is required to qualify for a bonus entry when submitting a receipt.

Can I enter without scanning the QR code?

Yes. A free mail-in method of entry is available. See the official rules for full instructions on alternate entry methods.

Prizes & Winners

What prizes can I win in the Fill Lucky Sweepstakes?

Prizes include one grand prize of $100,000 or five Free Fuel for a Year (1 per region).

How and when are winners selected?

Winners are selected through a random drawing process as described in the official rules, after the promotion ends.

How will I know if I’ve won?

Winners will be notified using the contact information provided at the time of entry.

Support & Issues

Official Rules & Entry Details: www.shell.us/fill-lucky

Need Help? Call Shell Customer Care at 888-467-4355 or email shellcustomercare@shell.com

Reminder: Shell will never ask for payment to claim a prize

Full Terms & Conditions

Link to full terms & conditions page

Terms & Conditions Summary

NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANGES OF WINNING. VOID WHERE PROHIBITED OR RESTRICTED BY LAW. Sweepstakes starts at 12:00 AM Central Time (“CT”) on 6/29/2026 and ends at 11:59 PM CT on 8/28/2026 (“Sweepstakes Period”). Open only to legal and current residents of the 50 U.S. & D.C., who are at least 21 years of age at time of entry. Limit one (1) free entry per person, household, and address (email and physical) per day during the Sweepstakes Period. Limit of one (1) bonus entry per person, household and address (email and physical) per day with the purchase of 5 (five) gallons or more of fuel at any participating Shell location during the Sweepstakes Period. All entry submissions must be completed online by 11:59 PM CT on 8/28/2026. A maximum of one (1) “Grand Prize” and five (5) ”Regional Prizes” (collectively, the “Prizes”) will be awarded in connection with this sweepstakes for a total of six (6) “Prizes”. The “Grand Prize” consists of $100,000 cash that can be received via wire or check and has an Approximate retail value (“ARV”) of $100,000. Each “Regional Prize” consists of $2,500 in Shell gift cards (physical or digital). Approximate retail value (“ARV”) of each Regional Prize is $2,500. Total ARV of the Regional Prizes is $12,500. Total ARV of all Prizes is $112,500. All federal, state, and local taxes payable in respect of a Prize and any other applicable costs or fees not specifically referenced in the Official Rules of this sweepstakes are the sole responsibility of the confirmed Prize Winners. No assignment or transfer of a Prize. “Regional Prizes” cannot be exchanged and redeemed for cash. Valid in the 50 US & DC only (excludes all US territories and possessions). Any depiction of a Prize or any element thereof in promotional and advertising materials in connection with the sweepstakes is for illustrative purposes only and may not be the actual Prize awarded. The Sweepstakes term/name “Fill Lucky” is not representative of a lottery or gambling, rather merely a marketing name. Sponsor may terminate, rescind, or modify this sweepstakes, in whole or in part, at any time without notice. Every entry is not a guaranteed winner, and odds of winning depend on the number of eligible entries received. Terms apply. Click here for full official rules for prize details and free method of entry by mail.

SPONSOR: Shell USA, Inc., 150 N. Dairy Ashford, Houston, Texas 77079

© Shell USA, Inc. 2026. All rights reserved.