Coming soon! Fill Lucky at Shell

Title : {Get MORE from Shell this summer with the Fill Lucky sweepstakes.}

Duration: {0:30} minutes

Description:

{Scan the QR code at the pump and enter for a chance to win $100K or free fuel for a year.}

{Fill Lucky} Transcript

[AI sequence]

{The film opens on a close-up of a man looking at an envelope. He seems happy, almost emotional. The camera rotates to reveal it’s his daughter’s college tuition fund. He places money into the envelope and puts it in a drawer.}

[Text displays]

{What if you could get more? Like more for your loved ones…}

[Disclaimer text]

{AI generated performance based on real actor likeness.}

{Next scene}

[AI sequence]

{The scene cuts to a broken porch, with our guy standing right in front of it. The camera pushes in as he studies it, thoughtfully holding his chin. Then it rotates to reveal a brand-new porch, and he nods with a proud smile. }

[Text displays]

{More for your home…}

{Next scene}

[AI sequence]

{The scene cuts to the same guy, now in a hiking outfit, stopping to take in the view. The camera faces him head-on as he closes his eyes and takes a deep breath. Then, the camera slowly moves around him, revealing what he sees: a stunning lake, framed by towering mountains in the distance.}

[Text displays]

{Or more for yourself…}

[Background noise]

{Suddenly we hear a loud honk, breaking the mood.}

{Next scene}

[AI sequence]

{Reality cuts in. He’s at a gas station. He stands frozen, nozzle in hand, staring entranced at a sign on the pump: “Fill Lucky – Enter for a chance to win $100,000 this summer, or free fuel for a year.” The camera slowly pulls back, revealing the Shell station around him. He snaps out of it, inserts the nozzle, and starts filling up.}

[Text displays]

{What would you do if you could get more from Shell this summer? Now every stop is your opportunity to enter the Fill Lucky sweepstakes. Scan the QR code at the pump and enter for a chance to win $100,000, or}

[Disclaimer text]

{NO PURCHASE NECESSARY. Ends 11:59 PM central time August 28th. Open to US/DC residents, 21 plus. Visit Shell.us/fill-lucky for rules and entry details.}

[Background music]

{Upbeat music playing in the background.}

{Next scene}

[AI sequence]

{We cut to a focus on a bumper sticker. Then we see a close-up of the same guy at the wheel of the car. He gives a subtle, self-assured look. The camera slowly zooms out to reveal that he’s cruising down a breathtaking highway in a convertible.}

[Text displays]

{free fuel for a year. Get more from Shell this summer with the Fill Lucky sweepstakes.}

[Background music]

{Upbeat music playing in the background, ending with Shell mnemonic.}