Shell at TMC 2025: Driving Fleet Performance Forward
Shell was proud to participate in the 2025 TMC Annual Meeting & Transportation Technology Exhibition, held by American Trucking Associations’ Technology & Maintenance Council (TMC). As one of the industry’s premier events, TMC brings together fleet professionals, equipment suppliers, and industry experts to tackle key challenges and explore the technologies shaping the future of transportation.
The show floor buzzed with innovation, with exhibitors from across the industry showcasing cutting-edge tools, services, and technologies. From maintenance strategies to sustainability goals, TMC remains a central hub for the fleet and maintenance community to exchange ideas and best practices.
In the Shell booth, the focus was on the entire Shell Rotella driveline—a comprehensive look at how Shell supports fleets from engine to axle. Visitors had the opportunity to engage directly with Shell’s technical advisors, sales team, and marketing representatives, who were available throughout booth hours to answer questions and connect with customers.
While the booth experience was streamlined and service-focused this year, Shell was excited to include a creative touch: a live HatBar activation where attendees could personalize Shell-branded gear. Though limited in quantity, this small activation added a fun, interactive element to the booth, allowing a select few to walk away with custom Shell gear pressed live on-site.
TMC continues to be a valuable opportunity to connect with the broader transportation community, and Shell remains committed to supporting fleets with the expertise, products, and partnerships that help them move forward with confidence.
