Sustainable farming places increasing importance on agricultural machinery working efficiently and reliably for optimal productivity.

To help farmers meet these goals, we’ve outlined three key areas of focus:

1. Upgrade Your Technology

Technology is key to driving efficiency and scaling value. Farmers and food producers have access to more advanced precision equipment than ever before, as agriculture is increasingly revolutionized by industry 4.0:

  • drones help growers monitor crops
  • GPS technologies help with soil sampling, field mapping and crop scouting
  • autonomous vehicles and robotic technology assist with labor-intensive tasks

2. Effective Lubrication

Ensuring equipment is always working at peak performance will become increasingly important as sustainability is prioritized.

Our industry research shows that 68% of farmers say maximizing the lifespan of existing equipment is a priority, however 41% often experience equipment breakdown due to ineffective lubrication1.

The solution to shrinking this gap is to help farmers upskill, increase their knowledge of lubricants, and understand how to properly apply them.

3. Knowledge is Power

Our Shell LubeMatch service helps farmers to find the right lubricant for their equipment in seconds. While Shell LubeCoach offers an expert-led training program to help employers, and their staff, deliver better performance through an in-depth lubrication training program.

Products and partnerships are key solutions to this global challenge and, with a little help, farmers can play an important role in delivering a sustainable future.

‘Agriculture: Global Report Powering Peak Performance’, Edelman Intelligence, and Shell, May 2018

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