Shell Connects with Tech at Summit
Shell introduced a step up in interactive learning with a VR tour of the products made with petrochemicals at the 2017 Women’s Business Enterprise National Council Summit & Salute
At the 20th Anniversary Women’s Business Enterprise National Council Summit and Salute in New Orleans last week, Shell Supplier Diversity added virtual reality to their technological repertoire. The Shell supplier diversity team strongly believes that technology can be a great educational tool and a way to start important conversations about the future of energy.
“This year at the WBENC Summit, we added a virtual reality component to our already dynamic interactive kiosk presence. We have gotten a great response to our educational kiosks at recent events so we decided to take it up a notch. For this event we also had a virtual reality tour Hydrocarbon Hunt that pointed out the petrochemical origins of common household items. As we expected, the response was excellent” according to Shell Manager Supplier Diversity and Outreach, Brian Hall.
The Shell-sponsored Welcome to New Orleans! Reception brought a crowd of about 1200 together for networking and – in Shell’s case – some important messages about the basis of many products in our everyday lives.
According to Cole Chemical Owner, Donna Fujimoto Cole, "The Hydrocarbon Hunt VR was fun but actually it was a learning event everyone in the world could benefit from. People don’t understand what fossil fuels are … what hydrocarbons are … and what they do for us in our daily lives.”
Kathleen Neset of Neset Consulting Service echoed her enthusiasm, “I am a geologist but it was the first time I had a virtual reality experience. I learned a lot about Shell and it brought the interests of the oil industry a little bit closer.”
Shea Gillespie of World Wide Technology said, “It got me thinking. I had to put my thinking cap on but it was a fun way to learn. Way to go Shell.”
Kiosks with touchscreen quizzes were provided by Market Doctors. Their President, Debbie Drury said, “This is the 3rd Shell event the team has used their own digital kiosk and this time we had a total of four kiosks with interactive Shell/WBENC trivia. The response was, ‘WOW, what a great fun way to engage and learn about Shell!’ It made Shell a Corporate front runner in technology that collected data and analytics.”
Tiffany Williams of Twice Media Productions coordinated the virtual reality experience on site and had this to say about it, “We host virtual reality presentations for clients all the time but I think Shell hit the balance of entertainment & information just right. Everyone seemed to enjoy playing the game and experiencing the technology, as well as learning about the hydrocarbons we use in our everyday lives.”
Upcoming events for Shell include regional events and the June 20-23 WBENC National Conference. Plans are also being developed for a WBENC Energy Executive Program, a weeklong intensive executive training for WBEs in Energy, Oil and Gas in November 2017.
For more information about any of these programs email firstname.lastname@example.org. For general information about how to Find Your Fit in the Shell supply chain, visit our website shell.us/GetConnected.
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