Womain working her small business in the permian preparing for Livewire

Overview of the Shell LiveWIRE Accelorator Program 

The Shell LiveWIRE Accelerator is a comprehensive business training and mentorship program designed to provide support to aspiring and current small business owners in the Permian Basin. The program consists of: 

  • 5 virtual business training sessions*
  • 1:1 business consultation
  • Access to SLW Global webinars, training resources and alumni support
  • A professionally recorded video promo for your business 
  • Cash prizes, mentorship, and consulting services for graduates

You do not need to have previous business ownership experience to apply. This program is free and open to businesses from all sectors, non-poil and gas businesses are encouraged to apply!

*laptops will be provided to all accepted program participants. Having a laptop or desktop computer or access to Wi-Fi is not a pre-requisite for the program. Accepted participants will be given the option to join sessions remotely from their home/office or at a designated SLW Accelerator location with strong and consistent internet speeds.

2021 Program Schedule

Participant Selection

  • Saturday, Sept. 25th, 2021 11:59 pm Online or Text deadline to apply
  • September 27th – October 8th, 2021 By appointment, applicant phone interviews
  • Monday, October 11th, 2021 11:59 pm e-mail Notice of acceptance sent to 15 selected participants

SLW Accelerator Zoom Sessions

  • Building Your Business - Tuesday, October 19th, 2021, 9:30-11:30 am 
  • Funding Your Business - Tuesday, October 26th, 2021, 9:30-11:30 am
  • Connecting with Customers - Tuesday, November 2nd, 2021, 9:30-11:30 am 
  • Managing Your Money - Tuesday, November 9th, 2021, 9:30-11:30 am 
  • Telling Your Story - Tuesday, November 16th, 2021, 9:30-11:30 am 

Graduation Showcase

  • Saturday, December 18th, 2021 10:00 am – 12:00 pm In Odessa - A celebration of completing the program and sharing your story with the Permian Basin business community. Certificates and awards presented to all graduates.

Criteria for Shell LiveWIRE Accelerator

  • Must reside and/or have a business located in Ector, Loving, Midland, Reeves, Winkler or Ward County
  • Must be 18 years or older as of program start date (October 19, 2021)
  • Must have a business idea you are actively working on or be >50% owner currently operating a business
  • Must be able to participate in 5 virtual accelerator sessions and 1 in-person Graduation Showcase on the following dates and times:

Online Zoom Sessions

  • Tuesdays 9:30-11:30 am CST October 19th, 26th, November 2nd, 9th, 16th 

In-Person Graduation Showcase (Odessa)

  • Saturday, December 18th 10:00 am – 12:00 pm

Selection Process and Timeline

The deadline to apply to the Accelerator is Saturday, September 25th at 11:59pm. Applications will be evaluated and notified of selection for phone interviews on Monday, September 27th. Up to 15 selected participants will be notified of acceptance to the accelerator cohort on Monday, October 11th. Applicants will be evaluated on the following:

  • Meets program criteria (location, age, attendance, and business ownership)
  • Demonstrates commitment to improving business 
  • Business provides a product or service to the Permian Basin community
  • Status as an entrepreneur or small business owner. Diverse business owners (e.g. women-owned, minority-owned, veteran-owned, etc.) strongly encouraged to apply.

Upon successful completion of the accelerator, graduates will receive:

  • Digital marketing or accounting consulting services 
  • Media exposure 
  • A cash award of $3,000.00.
  • Access to small business loans at a discounted interest rate
  • Access to Shell LiveWIRE alumni network