Womain working her small business in the permian preparing for Livewire

Overview of the Shell LiveWIRE Accelerator Program 

The Shell LiveWIRE Accelerator is a free business program for up to 15 participants that includes:

  • 5 virtual business training sessions with guest speakers and tools  1:1 business consultation
  • A professionally recorded video promo for your business
  • Cash prizes**, mentorship, and consulting services for graduates

* Laptops will be provided to all accepted program participants. Having a laptop or desktop computer or access to Wi-Fi is not a pre-requisite for the program. Accepted participants will be given the option to join sessions remotely from their home/office or at a designated SLW Accelerator location with strong and consistent internet speeds.

** Must meet published requirements for course participation and assignment completion to receive cash prize.

2021 Program Schedule

Participant Selection

  • Saturday, Sept. 25th, 2021 11:59 pm online or text deadline to apply
  • September 27th – October 8th, 2021 by appointment, applicant phone interviews
  • Monday, October 11th, 2021 11:59 pm e-mail notice of acceptance sent to 15 selected participants

SLW Accelerator Zoom Sessions

  • Building Your Business - Tuesday, October 19th, 2021, 9:30-11:30 am 
  • Funding Your Business - Tuesday, October 26th, 2021, 9:30-11:30 am
  • Connecting with Customers - Tuesday, November 2nd, 2021, 9:30-11:30 am 
  • Managing Your Money - Tuesday, November 9th, 2021, 9:30-11:30 am 
  • Telling Your Story - Tuesday, November 16th, 2021, 9:30-11:30 am 

Graduation Showcase

  • Tuesday, December 14th, time and location to be determined - A celebration of completing the program and sharing your story with the Permian Basin business community. Certificates and awards presented to all graduates.

Criteria for Shell LiveWIRE Accelerator

  • Must reside and/or have a business located in Ector, Loving, Midland, Reeves, Winkler or Ward County
  • Must be 18 years or older as of program start date (October 19, 2021)
  • Must have a business idea you are actively working on or be >50% owner currently operating a business
  • Must be able to participate in 5 virtual accelerator sessions and 1 in-person Graduation Showcase on the following dates and times:

Online Zoom Sessions

  • Tuesdays 9:30-11:30 am CST October 19th, 26th, November 2nd, 9th, 16th 

In-Person Graduation Showcase

  • Tuesday, December 14th, time and location to be determined

Criteria for Cash Awards

In order to receive the $3,000.00 cash award at the conclusion of the Shell LiveWIRE Accelerator participants must:

  • Attend at least 4 of the 5 Shell LiveWIRE Accelerator sessions on Zoom (must watch recording if absent)
  • Submit the start-up funding budget assignment by deadline and agree to use the funds for business purposes only
  • Participate in a one-one financial consultation with a member of the Shell LiveWIRE team
  • Establish a business bank account (funds will only be deposited to business bank accounts, no personal accounts)

Additional Criteria

  • Attendance of at least 4 of the 5 SLW accelerator sessions (must watch session recording if absent)
  • Submit start-up funding budget assignment by deadline
  • Participate in one-on-one financial consultation
  • Establish a business bank account

Selection Process and Timeline

The deadline to apply to the Accelerator is Saturday, September 25th at 11:59pm. Applications will be evaluated and notified of selection for phone interviews on Monday, September 27th. Up to 15 selected participants will be notified of acceptance to the accelerator cohort on Monday, October 11th. Applicants will be evaluated on the following:

  • Meets program criteria (location, age, attendance, and business ownership)
  • Demonstrates commitment to improving business 
  • Business provides a product or service to the Permian Basin community
  • Status as an entrepreneur or small business owner. Diverse business owners (e.g. women-owned, minority-owned, veteran-owned, etc.) strongly encouraged to apply.

Upon successful completion of the accelerator, graduates will receive:

  • Digital marketing or accounting consulting services 
  • Media exposure 
  • A cash award of $3,000.00.
  • Access to small business loans at a discounted interest rate
  • Access to Shell LiveWIRE alumni network