Letter from the Editor:

Andrea Brecka

The first months of 2024 are a time to reflect on learnings from the previous year and understand the industry landscape to better prepare ourselves for the opportunities and obstacles ahead. Shell Fleet Solutions recently surveyed its sales team about the goals and challenges among their fleet customers at the close of 2023. The results were an insightful overview of the fleet industry, covering a variety of topics.

As a top priority, fleet managers are looking for innovative solutions for fleet efficiency. Whether it’s increasing fuel mileage or finding new ways of doing business for smoother operations, fleet managers are working to get the most out of vehicles and drivers. Additionally, the need to reduce overall costs is a key focus as fleets continue to deal with increased costs and supply chain shortages.

Another finding from the survey is that fleet card programs continue to hold relevance and importance for fleets. The simplicity of fleet cards provides a valuable tool to not only save money, but they also offer detailed reports to give managers a holistic picture of fuel spend and more.

Safety and sustainability are two areas fleets will be working on in 2024. Operators understand that a culture of safety is also important for the bottom line and will seek out fleet management tools to keep their drivers and staff out of harm’s way. Meanwhile, the move towards sustainability is becoming a force across the industry, as mandates and new business strategies target decarbonization on many levels, whether it’s EV implementation via services such as Shell Recharge or utilization of alternative fuels.

As you work through your goals for 2024, we invite those attending the 2024 NAFA Institute & Expo from April 22-24 or the 2024 Advanced Clean Transportation Expo from May 20-23 to visit with a Shell Fleet Solutions representative to discuss fleet management tools and how they can help achieve your targets for the year ahead.

Andrea Brecka
Vice President and General Manager, Fleet Solutions North America, Shell

Fleet Solutions Spotlight:

Unyielding fleet expenses mean fleet operators must exercise careful expense management to help save money across operations. An easy and popular way to reduce costs is through fleet cards. The most popular fleet service available through Shell Fleet Solutions is the Shell Fleet Navigator Card, which offers rebates and is ideal for fleets over 200 vehicles.

The Shell Fleet Navigator Card includes access to a digital platform with valuable data insights. Users can take advantage of access to detailed analysis via easy-to-pull reports that track fuel spend per driver or for the entire fleet, as well as the ability to set controls on fuel spend per card user. In addition, the Shell Fleet Navigator Card acts as the gateway to other Shell Fleet Solutions services.

For more information, please visit the Shell Fleet Card webpage to find out how the Shell Fleet Navigator Card can help you save money, simplify tasks, and free up time to focus on your business.

*Rebates are tiered, and are dependent on total monthly fueling volume.

Sales Spotlight:

Matt Roberts

Matt Roberts, Global Account Manager

Five years with Shell Fleet Solutions, Matt Roberts serves as a Global Account Manager, covering large-sized fleets in the western U.S., from California to Texas. Based in Fort Collins, Colorado, working in the region places him at the forefront of the shifting industry as more fleets seek to find solutions to decarbonize their fleets, due to government requirements to find sustainable solutions or simply to find a better ROI on fleet vehicles. Many of Roberts’ fleet customers include those implementing or seeking information on the electrification of their fleet.

Out of the services offered, the Shell Fleet Navigation Card is where he sees the most impact. He assists fleets during the onboarding process and finds additional ways operators can save on top of the rebates that automatically come with the card. It’s this extra step that customers appreciate the most.

“We look at trends, we look for savings opportunities on a biannual basis,” Roberts said. “I compile a report in Excel, then we walk through it, pointing out things such as, "Hey, this driver, for whatever reason, their cost per distance is 10 times than the rest of your drivers,” he said. “Can we work with the fleet to build policy and structure around ways they can save money and have it add value beyond the good rebate and data available to them?”

Once a fleet card program is in place, he says that managers appreciate the dashboard that gives them a detailed view of fuel spend, visualizes fueling across their fleet and identifies fuel misuse and theft. According to Roberts, many managers report seeing almost immediate improvements. It helps that they have the support of their Shell Fleet Solutions representative to walk them through the numbers.

“We start to see reductions in fuel, anywhere from 5 to 15%, if we’re communicating with the fleet,” Roberts said. “That’s where the real savings come from.”

Roberts says discussions about the shift to EVs and meeting government decarbonization requirements are happening more frequently. He says that many fleets need to understand their fleet data, how the fleet is being used, and understand their fuel usage to know whether EVs are the best fit. He will help the fleet through the process of information gathering and will introduce options available through Shell Recharge should EVs make sense for a business.

“We're going to teach you how to use all the tools and the fun ways to sort the data,” Roberts said. “Then we're going to help you take that data and make good decisions around it. And for some, I can very clearly say, the way you would use it, EV is not for you. Being able to have a name like Shell that you can rely on, to bounce that decision up against, is incredibly powerful.”

More News:

WorkTruck recently interviewed several industry insiders – including Jim Perkins, Director, Shell Fleet Solutions, US – asking about the trends they expect to see in 2024. Among these, rising costs and economic uncertainty are some of the main concerns for fleet operators. Supply chain disruption and diversification, despite the improvements seen in 2023, remain an obstacle to running an efficient fleet.

Additionally, fleet managers are taking a closer look at sustainability and fleet management, “considering the total cost of ownership, infrastructure development, and operational adjustments when planning for electrification.”

Source: Top Trends Shaping the Future of Work Truck Fleets

In its recap of 2023, FleetEquipment named electrification the trend of the year for medium-duty vehicles. EVs took the spotlight at the 2023 Work Truck Show. Editor Jason Morgan said:

“The big takeaway is that electrification is coming to the medium-duty market, but the big caveat is that... charging infrastructure remains a question mark. Charging sites need to be able to accommodate commercial-sized vehicles when they’re out on the roads working, and even then, some of those job sites can be remote. Still, there is plenty of movement on battery electric technology for these vocational workhorses and we expect to see an even larger presence of EVs at 2024’s Work Truck Week.”

Source: Paving the Way for Sustainable Fleet Management

A man working in an office

Despite concerns around EV sales in the retail sector, there are significant signs that EV implementation is robust in the fleet world. FreightWaves spotlighted a report by nonprofit clean transportation advocacy group Calstart that showed an increase in adoption of zeroemission trucks (ZETs), with a “meteoric rise” in Class 2B cargo vans driving that increase for shorter-length deliveries. States that lead the way are California, Texas, New York, Florida and Illinois.

There are several reasons for this shift, including mandates and incentives available for EVs, especially in California. The state’s Advanced Clean Trucks regulation aims to eliminate diesel trucks in the state by 2045.

Source: Zero-emission truck adoption soars — and not just in California

Your Shell Fleet Solutions

See below for the range of solutions Shell has to offer that support you to achieve your goals in an industry that’s constantly evolving.

Shell Fleet Cards

We offer a portfolio of universal and proprietary fuel cards that provide businesses with more convenience, control, savings, and security.

Shell Telematics

We strive to make Telematics as simple as possible, providing actionable insights and expert advice to help you find the right solution for your fleet.

Shell TapUp

We fuel direct to your vehicle, fleet of vehicles, tanks, and construction equipment. Shell TapUp handles the fueling so that your drivers can avoid driving the extra miles to the gas stations.

Shell Recharge

Shell Fleet Solutions offers a range of customizable solutions that encourage efficiency and sustainability.

Accelerate to Zero tackles fleet sustainability targets

Shell Fleet Solutions’ latest service helps take the guess work out of decarbonization