At Shell, we are always looking for ways to help our customers save with the mantra that every cent counts. However, for 100 lucky Shell customers this past summer, savings were completely redefined with the Shell Ultimate Upgrade Giveaway.

In celebration of our latest generation of premium performance fuel, Shell V-Power® NiTRO+ Premium Gasoline, Fuel Rewards® members who purchased fuel at participating Shell stations over the course of the 100 day promotion not only racked up savings at the pump, but were also automatically entered for a chance to win a brand new 2016 BMW 320i.

Times Square winner

Jermain, a Brooklyn resident and student with a passion for driving, learned about the giveaway at the Shell launch event in Times Square. There, Jermain entered to win, and after finding out just a few weeks later that he won, he picked up his new car at an event hosted in his honor at BMW of Tenafly.

Las Vegas winner

Then there was Victoria, who won her new BMW, which she’s calling “Lucky,” by simply swiping her Fuel Rewards card as she always does before filling up in the luckiest city of them all, Las Vegas. Her next stop is up the California coast to take those new wheels for a spin!

Orlando winner

William from Orlando stopped by the Shell station around the corner from his house for a regular fill-up – a frequent habit as a loyal Shell customer. His loyalty paid off, as he’ll soon be the proud owner of a new BMW. Going bold, William picked a red BMW to have a matching companion for his other car!

Fairfield winner

A lover of road trips herself, Blesilda is a winner from Fairfield, California. She plans to take her car to new heights and adventures, accompanying her on hiking trips while listening to smooth jazz and classic R&B – all made possible by being a loyal Shell customer and using her Fuel Rewards card to score frequent savings.

While the Ultimate Upgrade Giveaway has ended, Fuel Rewards members are still winning at the pump. Members save at least 3 cents per gallon on every fill-up and can use their everyday purchases to save even more. Not a Fuel Rewards member? Join for free today and begin enjoying your fuel savings at a participating Shell station near you. Visit for more details.

The Fuel Rewards® Program

Get rewarded at Shell with Instant Gold Status, and save at least 5¢/gal on every fill, every day.

Shell V-Power NiTRO+ Premium Gasoline

Engineered with four levels defense against gunk, corrosion, wear and friction to helps your engine run like new.*

Gas Station Near Me

Make the most of your stop. Plan your route and find a Shell gas station close to your location.