
Shell LiveWire Entrepreneurship Program
A program for strengthening local economies by promoting entrepreneurship and developing entrepreneurs. Every year Shell LiveWire supports individuals to access knowledge, skills, networks and resources to turn their business ideas into successful enterprises which provide a sustainable income, create jobs and drive innovation.
It starts with a spark

Helping Small Businesses Power Economic Growth
Read the transcript
Read the transcript
Title: Shell LiveWIRE USA Impact
Duration: 02:38 minutes
Description: Shell Livewire empowers young entrepreneurs around the world to grow businesses, create jobs, and drive sustainable community development. The U.S. was one of the countries that took part in the call.
Shell Livewire supports entrepreneurs by providing them with the skills and confidence to grow their business and create job growth. By empowering youth, Shell Livewire contributes to community growth and sustainable solutions.
In this video, entrepreneurs from the U.S. share how their ventures are creating positive local impact and explain how the program was a turning point for their businesses. Shell LiveWire representatives also reaffirm their commitment to fostering business creation and employment worldwide.
Shell LiveWire Transcript
[Background music plays] Warm, uplifting music.
[Visuals] Landscapes of the different environments where the entrepreneurs develop, such as a
community by the ocean, the city, and the countryside. [Visuals] Shell LiveWire institutional logo, red, blue and yellow.
LaDarby Landry
I believe that what Shell is doing is breaking the barrier between small businesses and large corporations.
[Visuals] The speaker walks through their work environment in a small community settled on the ocean’s shore.
Latasha Glass
Founder, Phoenix Prodigy [Text displays]
Shell LiveWire really opened up that door for me because I was able to grow systemically, have
like-minded individuals and have a support team. I have seen a significant growth after rebranding. I've been able to reach my target audience..
[On-screen interview]
Latasha Glass
..so I've been able to grow tremendously, over 50% of revenue and clientele.
[Visuals] Latasha walks through her work environment and interacts with her colleagues.
[Background music plays] Upbeat music.
Marsharae Cage
Founder, The H.E.A.R.T. Academy [Text displays]
It is definitely necessary to help entrepreneurs like myself and others who really didn't have a lot of direction and guidance.
[Visuals] Intercut footage between the on-screen interview and Marsharae in her medical work environment.
Emma Lewis
EVP, Shell Chemicals [Text displays]
Shell liveWire it's really about how we support entrepreneurial minority, uh, small businesses and
allow them to, you know, we kind of give them the skills that they need to develop and become successful.
[Visuals] Shell LiveWire event where recognitions are presented to the participating women.
Emma Lewis
It helps us with innovation, it helps us with creativity, and it's just a really great two-way learning experience.
[On-screen interview]
[Background music plays] Inspirational quiet violin music.
[Scene transition] From the ceremony to a small seaside community.
Rick Tallant
EVP, Shell Supply Chain [Text displays]
Building communities and building the ecosystems that we have in Shell, it's a team sport to bring together people from the community to give them skills to be entrepreneurs.
[On-screen interview]
Rick Tallant
We have great people, have great ideas. [Visuals] LaDarby in her work environment.
LaDarby Landry
So having community, it's about support, it's about, you know, getting the love that you need to be able to go forward, that encouragement.
[Visuals] Intercut footage between the on-screen interview and LaDarby in her work environment.
Marsharae Cage
That program kind of gave me, step by step, this is what you do week by week, we had instruction. [Visuals] Intercut footage between the on-screen interview and Marsharae in her medical work environment, along with her colleagues working in the hospital.
Tatiana Alanis
Founder, A1 Nola Notary [Text displays]
They help you with branding, marketing. They help you think about things that you probably would not have thought of as a first time entrepreneur.
[Visuals] Collage of activities.
Charles Daniel
LiveWire was not only the classroom setting, but also the networking and also having…
[Visuals] Intercut footage between the on-screen interview and Charles on the street tending to his bicycle business.
Charles Daniel Founder, Geaux Ride [Text displays]
…someone there to answer my questions. [Visuals] On screen Interview.
[Background music plays] Inspirational epic music.
Bart Folse
Founder of Folse Alarm Fire Co. [Text displays]
I would absolutely recommend this program to somebody who doesn't know where to start because all the resources are there for you, all the expertise and all the value of the network.
[Visuals] On-screen interview, her recognitions, and a meeting with her colleagues.
Latasha Glass
They really impact the community. They impact small businesses. [Visuals] On-screen interview and Latasha in her work environment.
LaDarby Landry
For the branding, the marketing, but more importantly the community. [Visuals] On-screen interview and LaDarby in her work environment.
[Background music plays] Inspirational music
Charles Daniel
For any entrepreneur that's out there looking to grow, they're looking to scale, but they don't know where to turn I would suggest Shell LiveWire.
[Visuals] On-screen interview and footage of Daniel with his daughter and working at his business.
LaDarby Landry
Shell liveWire it’s been amazing. [Visuals] Final portraits.
Rick Tallant
It is an amazing opportunity.
Emma Lewis
Shell, Livewire is inspirational.
[Animated sequence]
[Visuals] Over a city landscape, the Shell LiveWire logo.
Explore Shell LiveWire US programs in Louisiana and Pennsylvania
Shell LiveWire Louisiana
Shell LiveWire is proud to continue supporting bold ideas and big dreams in South Louisiana. This free dynamic business accelerator program is designed to help entrepreneurs grow and sustain their business.
Shell LiveWire Pennsylvania
Shell LiveWire is launching in Beaver County, PA with a free program designed to empower entrepreneurs with the mindset, skills, and confidence to grow and sustain their business.
Frequently Asked Questions – Shell LiveWire US
Q1: What is the Shell LiveWire program?
Q1: What is the Shell LiveWire program?
Shell LiveWire is a free business accelerator program that provides support to entrepreneurs with access to knowledge, skills, and resources that help grow businesses, generate jobs, and benefit communities.
Q2: Who is eligible to participate?
Q2: Who is eligible to participate?
Open to businesses meeting Shell LiveWire’s eligibility criteria. Click the learn more buttons above for program specific criteria.
Q3: What support does the program provide?
Q3: What support does the program provide?
Offers skill training, one-to-one business coaching, networking, and local resources to guide their business.
Q4: Is there a cost to join?
Q4: Is there a cost to join?
No cost to join; the program is free.
Q5: How can I apply or learn more?
Q5: How can I apply or learn more?
Visit the Shell LiveWire Louisiana | About Us or Shell LiveWire Pennsylvania | About Us pages for program specific details.

Links:
Shell LiveWire Global Program Home | Shell
Shell LiveWire USA Programs Shell LiveWire Entrepreneurship Program | About Us
Top Ten Innovators Top Ten Innovators | Shell
Powering Everybody Forward Everybody Forward | About Us