Achieving Growth

From lubrication practices that extend equipment life to minimizing unplanned downtime and increasing ODIs, our experts help you reduce your farming equipment’s Total Cost of Ownership¹.

It is estimated that by 2050, the world’s population will surpass 9 billion².

The ever-growing demand for safe, nutritious foods pushes continuous growth in the agriculture sector, yet stricter requirements and regulations around CO₂ emissions raise challenges for farming operations.

While the world is adopting cleaner and non-conventional fuels as one way to meet new targets, these changes bring with them new compatibility, performance and financial challenges regarding maintenance and lubrication.

Yet, in agriculture, there remain two key ways to help reduce your total cost of equipment ownership:

• use the most appropriate lubricant for every vehicle and piece of equipment,
• implement effective lubrication management.

Since competition within the agriculture sector is driven by small achievements in productivity, achieving growth requires every element of the operation to be optimized.

Yet despite this, only 44% of the industry places importance on product performance when purchasing lubricants³. While more than half have experienced unplanned downtime due to errors in equipment lubrication.

To ensure you are using the right lubricants in the right way, our technical specialists are on hand to supply you with the necessary:

• training
• maintenance solutions
• support in lubrication handling and analysis

With the help of Shell’s expertise, our agricultural customers have:

• extended their ODIs by as much as 160%
• reduced hydraulic oil consumption by up to 25%
• accrued $1.9 million in savings⁴

¹ _{Total Cost of Ownership (TCO) is defined by Shell Lubricants as the total amount spent on the equipment, incl. cost of acquisition and operation over its entire working life, and costs from lost production during downtime.}
² _{‘Growing At A Slower Pace, World Population Is Expected To Reach 9.7 Billion In 2050 And Could Peak At Nearly 11 Billion Around 2100’, United Nations, 17 June, 2019 (https://www.un.org/development/desa/en/news/population/world-population-prospects-2019.html).}
³ _{Based on research commissioned by Shell Lubricants, conducted by Edelman Intelligence (Nov – Dec 2015).}
⁴ _{Based on savings delivered to Shell Lubricants customers.}