
Growing profitability in agriculture
How lubricants can help farmers increase productivity and reduce total cost of ownership.
Download the Agriculture white paperGrowing your farming operation takes commitment and sacrifice. Don’t sacrifice your equipment by choosing the wrong lubricants.
From lubrication practices that extend equipment life to minimizing unplanned downtime and increasing ODIs, our experts help you reduce your farming equipment’s Total Cost of Ownership1.
It is estimated that by 2050, the world’s population will surpass 9 billion2.
The ever-growing demand for safe, nutritious foods pushes continuous growth in the agriculture sector, yet stricter requirements and regulations around CO2 emissions raise challenges for farming operations.
While the world is adopting cleaner and non-conventional fuels as one way to meet new targets, these changes bring with them new compatibility, performance and financial challenges regarding maintenance and lubrication.
Yet, in agriculture, there remain two key ways to help reduce your total cost of equipment ownership:
Since competition within the agriculture sector is driven by small achievements in productivity, achieving growth requires every element of the operation to be optimized.
Yet despite this, only 44% of the industry places importance on product performance when purchasing lubricants3. While more than half have experienced unplanned downtime due to errors in equipment lubrication.
To ensure you are using the right lubricants in the right way, our technical specialists are on hand to supply you with the necessary:
With the help of Shell’s expertise, our agricultural customers have:
1 Total Cost of Ownership (TCO) is defined by Shell Lubricants as the total amount spent on the equipment, incl. cost of acquisition and operation over its entire working life, and costs from lost production during downtime.
2 ‘Growing At A Slower Pace, World Population Is Expected To Reach 9.7 Billion In 2050 And Could Peak At Nearly 11 Billion Around 2100’, United Nations, 17 June, 2019 (https://www.un.org/development/desa/en/news/population/world-population-prospects-2019.html).
3 Based on research commissioned by Shell Lubricants, conducted by Edelman Intelligence (Nov – Dec 2015).
4 Based on savings delivered to Shell Lubricants customers.
How lubricants can help farmers increase productivity and reduce total cost of ownership.
Download the Agriculture white paperLearn how to connect the dots between productivity, sustainability and profit with our suite of effective lubrication solutions.
Find out how new technology in agriculture is changing the way we view and approach the most pressing industry challenges.
It’s time to cultivate the farmers of tomorrow. But first, education is needed to master modern farming methods.
Make the right maintenance choices and you can protect your agriculture equipment without compromising your bottom line.
Explore our expert services, designed to empower progress.
Explore our range of high quality lubricants.
The Shell Naturelle range of oils and greases is suitable for use in environmentally sensitive areas, including agriculture. Read more about our range of biodegradable lubricants, Shell Naturelle.