Shell House at SXSW 2022
On March 14 and 15, Shell took over Antone’s in downtown Austin at South by Southwest where thousands of people visited the Shell House to discover ways the US can build a net-zero future. Audiences packed in to panels ranging from decarbonizing aviation to unlocking new perspectives in innovation. Multiple Shell senior leaders were present to dive deeper into how business, government and society must collaborate to achieve an equitable energy transition.
Shell Guests Explore the Journey to Net Zero
Attendees asked tough energy questions of Shell experts, joined a mentor engagement with startups working to solve climate challenges, and participated in an interactive experience that highlighted how decisions about home and travel can support the US journey to net zero by 2050. During the event, guests in the Shell House also got the chance to relax, recharge and refuel while they offset their travel emissions to SXSW.
"Achieving net zero by 2050 is going to be the world’s greatest collaboration.” - Gretchen Watkins, President Shell USA, Inc.
Shell experts, startups, technology accelerators, and research organizations
Multiple Shell senior leaders were present to dive deeper into how business, government and society must collaborate to achieve an equitable energy transition. Shell House also provided an opportunity for visitors to hear what’s happening across different Shell businesses, including:
- Shell Energy
- Shell Ventures
- Renewable Natural Gas
- Projects and Technology (Innovation Excellence, GameChanger, Academic Partnerships, Offshore Wind, NBS)
In addition, Shell leaders were joined on stage by customers, collaboration partners, and various thought leaders, including:
Shell's Climate Target
Title: US Climate Target Video / SXSW Deliverable 3 : https://www.youtube.com/watch?v=qQXEot_vw1E
Duration: 0:36 minutes
An animation of Shell’s objectives and progress with regards to net-zero targets, considering how the company helps support environmental sustainability goals of society.
[Background music plays]
Guitar strumming, upbeat with light piano tones coming in.
What does net-zero emissions mean?
WHAT DOES THAT MEAN?
Yellow background with a large rectangle in the middle, text displayed in bright yellow with a border of red. A large question mark made up of various simple posters is to the right of the rectangle. The rectangle reduces in size and three new graphic rectangles come into shot around the first rectangle, with pictures on them. The pink and blue person are joined by an orange person sitting at a desk.
It means change.
IT MEANS CHANGE
The blue person pulls down the middle white rectangle and it pulls up as a projector screen would, new words appearing.
It means the world working together to get as close to zero emissions as possible.
Working together to get as close to zero emissions as possible
The screen swivels showing us what would have been the back of the board; an orange background with three animated screens. The first screen, a tablet, has a grey person with an orange hard hat represented in it, the second screen shows four different animated people (purple, white, brown and yellow) in four separate squares, and the final screen shows a single brown person in a red shirt, smiling. A white box top middle of the screen has text in it. The brown man on the right waves.
And using technology and nature to address emissions that remain.
and nature to address emissions that remain
The screen pulls out into a white background with an animated blue and green windmill in the center. A green box along the bottom has white text in it. Lightbulbs appear to the left and right of the windmill, and below them green solar panels pop up too. Blue trees slide in from right to left, pulling in a new slide. The background is orange and a large yellow sun is middle right, with a few white clouds dotted around. A brown woman kneels on the ground, red, black, blue and green leaves around her. Two tree stumps are to her left and right, and she has a blue bag with leaves popping out of the top. A green box at the bottom of the screen has writing in it.
Getting to net-zero means change for Shell too. We intend to get there in three ways.
Graphic of a car driving towards the camera, a young man and woman left and right, facing the camera. The car pulls into a neat and tidy Shell Recharge station, Shell logo on the sign to the left and above the roof of the station. A yellow rectangle beneath the image displays text.
We’re transforming our business to meet our target as society and our customers also change.
We’re transforming our business to meet our target
as society and our customer also change
The woman climbs out of the car and takes the handle of the ‘gas’ pump, the ‘diesel’ pump beside it. The Shell Recharge sign is in the background as the woman looks amazed at the ‘gas’ pump transforming into a Recharge pump. She smiles at the camera. We watch the car drive away from the Shell Recharge station.
So, by working together, we can achieve a net-zero emissions world.
By working together…
we can achieve a net-zero emissions world
Image of the car once more, driving towards camera. Young man and woman left and right, smiling at each other. This image pulls back and is flanked by a number of images including the Shell logo, the graphic of the house with the car beside it, a close-up of a mobile phone, a close up of a Hydrogen pump, some of the signs from earlier on in the video, the windmill with solar panels beside it, the woman kneeling amongst the leaves, the Shell Recharge station, and the people pointing to a projector screen.
Shell brand mnemonic played on keys.
Shell Pecten centered on a white background with text displaying below.
Shell House @ SXSW 2022