Shell Oil Company partnered with the Coastal Conservation Association to be the title sponsor of the award winning Rising Tide youth outreach and education program, which promotes conservation ethics and education among young anglers. With Shell’s three-year pledge, CCA will be able to devote more resources to its growing youth program, now with more than 15,000 young angling enthusiasts.

Through a dynamic youth program that includes an award-winning newsletter, and new interactive web site, Shell and CCA are endeavoring to capture the enthusiasm of young anglers and provide opportunities for them to understand, and appreciate, the coastal environment. The Rising Tide program engages young anglers to get involved with community habitat projects, participate in local and statewide tournaments, and promote marine science and conservation at their school. CCA and Shell are committed to engaging the imaginations of young people and inspiring them to become the conservation leaders of tomorrow.

Rising Tide Quick Facts:

• The Program was launched by CCA in 2007
• It is based on conservation –oriented school lesson plans and activities that are shared through their website, magazine (produced bi-annually), and social media pages.
• The program was recognized in 2009 by the Texas Outdoor Writers Association with the Special Project Conservation Award. 
• The program is working with Fischer Productions and Ocearch to feature the global shark conservation work of Chris Fischer, star of the History Channel’s Shark Wranglers television series.

To learn more about the Rising Tide program or read the latest issue of the magazine, visit their website.