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  1. Shell in the United States
  2. Privacy notices
  3. Motorist, Loyalty customer, Shell App user

Motorist, Loyalty customer, Shell App user

Information for individuals who are or were a retail customer, member of a Shell loyalty program, visitor to a Shell website and/or user of a Shell digital application.

  • What does this privacy notice cover?

    This Privacy Notice provides information regarding the processing of your personal information (also referred to as “personal data”) when using services and/or purchasing products from or on behalf of a company or companies within the Shell group of companies (“Shell” or “we”) whether as:

    1. a customer;
    2. a member of a loyalty program operated by Shell or by a third party/ies, such as Excentus Corporation and the Fuel Rewards® program (collectively, “Loyalty Program”);
    3. a visitor to a Shell website (“Website” or “Shell Website”);
    4. a user of a Shell Application (“Shell App”); or 
    5. as a participant in a sweepstake, contest, promotion or competition offered by Shell, either alone or with a third party/ies (“Promotion”).

    If you choose to create a Shell user account, a personal profile will be created for you to use and navigate across these Shell services.

    Bespoke notices and supplementary privacy statements may contain further information about how Shell is processing your personal information. This would be the case for example if you are an energy, e-mobility, or battery customer. In those instances, such privacy notices will be communicated to you separately.

    If you would like to receive this Privacy Notice in an alternative format (for example in larger print) please call us toll free at 1-888-467-4355 or email us at shellcustomercare@shell.com.

    This Privacy Notice explains what personal information are processed about you; why we are processing your personal information and for which purposes; for how long we hold your personal information for; how to access and update your personal information, as well as the options you have regarding your personal information and where to go for further information.

    Shell does not sell your personal information. 

    Special Notice: Processing children’s personal information (if you are under 13 years old):

    Except in those cases where Shell organizes educational events specifically designed for children, we do not intentionally collect personal information of individuals under 13 years old. If you are under 13 years please do not send us your personal information for example, your name, address and email address. If you wish to contact Shell in a way which requires you to submit your personal information (such as for education or innovation events) please get your parent or guardian to do so on your behalf.

  • What personal information do we collect?

    We collect information, including personal information about you, as a Shell customer, member of a Loyalty Program, user of Shell Apps and/or visitor to a Shell Website or Shell administered social media page (“Shell Social Media Page”). This information may be any of the following:

    • Information that you provide to us - When creating a Shell account profile, we will ask for your name, email address and gender (so that we can address you properly but you do not have to provide us with this information), your contact preferences and information necessary for answering any security questions. If you decide to become a member of a Loyalty Program, a user of Shell Apps, or mobile payments user, you may be asked to provide further personal information necessary for the performance of such services and/or authentication such as type of vehicle, driver pattern, date of birth (if collected), communications preferences and mobile number. If you choose to enter a Promotion we will gather information necessary to allow you to participate and to award you with any reward if confirmed, and to provide you marketing offers if you have agreed to receive these as part of your participation in a Promotion.

    • Information that we obtain through your use of Shell services - We will also collect information about how and where you use or purchase Shell services and products. Such information may include electronic device information, IP addresses, log information, browser type and preferences, location information, online identifiers to enable ‘cookies’ and similar technologies. Your purchase history includes information regarding (i) specific products you buy, (ii) the total amount of your purchases per transaction, (iii) the time and place of the purchases you make, (iv) the payment method you use, including payment methods embedded in the Shell Apps (such as mobile payment option), or (v) whether you are a member of a Loyalty Program.

    • If you are a member of a Loyalty Program - In addition to the information referred to above we will receive information from the Excentus Corporation about the points you have collected as a member of the Fuel Rewards® program so that we can allow you to redeem these;

    • Information gathered through social media pages - When you communicate with us through a Shell Social Media Page (for example, when you comment on, share or react to a post , upload media, send a personal message or subscribe to a Shell Social Media Page), we may receive personal information about you such as your user name, profile picture, hometown, email address and gender. We will use any personal information received from social media in accordance with this Privacy Notice.
  • Why do we process your personal information?

    The personal information covered by this Privacy Notice are only processed:

    • with your explicit consent;
    • where it is necessary to conclude a transaction with you (such as payment information);
    • where it is necessary for the purposes of the legitimate interests pursued by the relevant Shell company/companies, except where such interests are overridden by your interests or fundamental rights and freedoms; or
    • where it is necessary for Shell to comply with a legal obligation.
    • for legitimate interests of Shell and Shell branded stations/wholesalers, such as for marketing and promotional purposes, for providing you with offers tailored to your preferences, for the purposes of detecting and investigating fraud, and/or responding to security threats.

    Where the processing is based on consent, you have the right to withdraw your consent at any time. This will not affect the validity of the processing prior to the withdrawal of consent.

  • What are the consequences of not providing your personal information?

    Where you choose not to provide us with information set out above for the purposes of using a Shell App or participating in the Loyalty Program it will affect your ability to fully interact with the Shell App and/or to participate in the Loyalty Program.

  • Who is responsible for any personal information collected?

    Equilon Enterprises LLC doing business as Shell Oil Products US, a Delaware limited liability corporation having offices at 150 N. Dairy Ashford, Houston, Texas, 77079, USA on behalf of itself and the relevant Shell affiliates within the Shell group of companies.

    Note that the Fuel Rewards® program is operated by a third party, the Excentus Corporation. Please see www.fuelrewards.com for complete Fuel Rewards® program details, terms and conditions, and the Excentus Privacy Policy. Note that personal information gathered in connection with your participation in the Fuel Rewards® program is jointly controlled by Shell and Excentus Corporation.

  • For what purposes do we process your personal information?

    We process your personal information to:

    • provide our products and deliver our services to you;
    • enable you to participate in the Loyalty Program;
    • manage relationships and for marketing such as maintaining and promoting contact with you;
    • account management including account verification (that is, ensuring that only you or someone you have authorized can access your account and information);
    • customer service and development of our products and services;
    • performance of and analysis of market surveys and marketing strategies;
    • promotions and contests offered to Shell customers, including offering you digital rewards to recognise you as a valued customer; or
    • detecting or preventing fraud if you use a mobile payment function to purchase Shell products (if available in your market);

    or for a secondary purpose where it is closely related, such as:

    • storing, deleting or anonymizing your personal information;
    • audits, investigations, dispute resolution or insurance purposes, litigation or defense of claims;
    • statistical, historical or scientific research; or
    • legal and/or regulatory compliance.

    Communication and marketing - your choices

    If you have consented to receive communications from Shell, the Fuel Rewards® program, or if you have previously purchased similar goods and/or services from us, you may receive offers that are tailored towards your preferences based on the information gathered about you from the various sources described above in order to provide you with better products and increasingly tailored services.

    We may send you service updates and notifications without your advance consent only where such updates and/or notifications are necessary for the proper functioning of the Shell Apps or other services that you use.

    You may receive pertinent offers and communications by different channels and you may update your subscription preferences via your personal profile settings anytime or use the unsubscribe functionality for the different digital channels.

  • Who will we share your personal information with?

    Your personal information will only be shared on a strict, need-to-know basis and for a relevant, legitimate business purpose with:

    • Other companies within the Shell group of companies, including to those which may be located outside of your location;
    • With your consent, authorized third party companies in cooperation with Shell that may supply products and/or services to users of Shell Apps or a Loyalty Program;
    • Authorized agents, professional advisors, contractors or sub-contractors, external auditors, and service providers, including those third parties involved in mobile payments (such as Chase Pay, PayPal, P97);
    • the Excentus Corportation in relation to personal information gathered as part of the Fuel Rewards® program;
    • Shell wholesalers, licensees, and third party operators of Shell-branded retail locations, and their respective authorized agents, professional advisors, and contractors;
    • A competent public authority, government, regulatory, supervisory, investigative or fiscal agency where it is necessary to comply with a legal or regulatory obligation to which the relevant Shell company/companies is subject to or as permitted by applicable law;
    • Any person to whom Shell proposes to transfer any of its rights and/or duties; or
    • As necessary or appropriate to enforce our terms and conditions, and to protect our rights, privacy, safety or property, and/or that of our affiliates, you or others.

    Sharing your personal information

    Where your personal information has been shared with companies within the Shell group, with authorized service providers or with third parties for business purposes (including those located outside the USA), we take organizational, contractual and legal measures to ensure that your personal information are exclusively processed for the purposes mentioned above and that adequate levels of protection have been implemented to safeguard your personal information. These measures include contractual obligations imposed on contracting parties preventing the sale of your personal information and Binding Corporate Rules for sharing among the Shell Group. You can find a copy of the Binding Corporate Rules at https://www.shell.us/privacy.html or by contacting privacy-office-SI@shell.com.

    Interacting with Shell through social media

    If you choose to interact with Shell through social media on a Shell Social Media Page such as Facebook, Instagram, Twitter or LinkedIn, your personal information (such as your name, your profile picture and the fact that you are interested in Shell) will be visible to all visitors of your personal webpage depending on your privacy settings on the relevant social media platform, and will also be visible to Shell. You can delete any information that you share on these sites at any time through your relevant social media platform’s account. Shell does not track your activity across the different social media sites that you use. If you send a message to Shell via any messanger service on a social media platform, these messages are held for no longer than one month after receipt. Please contact Shell if you wish to make a request that you are unable to action yourself and which relates to a Shell Social Media Page - see the section below [link to ‘Your rights in relation to your personal information’].

    Additionally, and to the extent Shell is jointly responsible with a social media platform of a Shell Social Media Page, Shell will have access through the social media platform to aggregated information providing statistics and insights that help to understand the types of actions you take on Shell Social Media Pages. For more information on how your personal information are processed on those social media platforms, including any targeted advertising that you may receive, please refer to your privacy settings accessible through your relevant social media platform’s account.

  • How long do we hold your personal information for?

    Personal information covered by this Privacy Notice will be deleted or rendered anonymous (such that it will no longer be possible to identify you);

    1. every 5 years where you remain a customer during this period;
    2. without undue delay upon you requesting that your Shell account profile is deleted or to discontinue your participation in the Fuel Rewards© program; or
    3. after 3 years for all subscribed services from our last interaction with you (that is where you have not used our services for 3 years).

    In relation to financial transactions (including those made through a Shell App), your personal information will be held for 10 years from the transaction.

    In all cases information may be held for (a) a longer period of time where there is a legal or regulatory reason to do so (in which case it will be deleted once no longer required for the legal or regulatory purpose) or (b) a shorter period where the individual objects to the processing of their personal information and there is no longer a legitimate business purpose to retain it.

    Transaction security and preventing, detecting and investigating fraud

    When you use a mobile payment application to purchase Shell products, you may be asked to provide additional personal details to complete the transaction. We may use the personal information you provide to prevent, detect and investigate fraud and to enforce the terms and conditions of the mobile payment application.

    Your rights in relation to your personal information

    We aim to keep our information as accurate as possible. Any US resident, regardless of state of residency, can request the following:

    • access to your personal information;
    • correction or deletion of your personal information (but only where it is no longer required for a legitimate business purpose such as completing a retail transaction);
    • that you no longer receive marketing communications;
    • that the processing of your personal information is restricted; and/or
    • that you receive personal information that you have provided to Shell, in a structured, digital form to be transmitted to another party, if this is technically feasible.

    How to exercise your rights

    To exercise any of your rights listed above, please go to your Shell account profile or Shell App or submit a verifiable request to us by either:

    • calling us toll free on +1 888-467-4355; or
    • emailing us at shellcustomercare@shell.com

    The request must:

    • provide sufficient information for us to be able to verify you are the person whose personal information we hold or are an authorized representative of that person; and
    • describe your request in enough detail so that we can properly locate the personal information the request or request relate to.

    We cannot respond to your request unless we can verify your identity or authority to make the request. If possible, this can be done by making the request via your password protected account or in the relevant Shell App. If not, we will aim to verify your identity based on personal information we already hold about you. If we need to request further information from you in order to verify your identity we will only use that personal information for the purposes of identifying you or that you have authorized the request.

  • Who can you contact if you have a question, concern or complaint about your personal information?

    If you have any issues, questions, or complaints regarding the processing of your personal information, please contact us at shellcustomercare@shell.com. You may also contact the Shell Group Chief Privacy Office at Shell International B.V. The Hague, The Netherlands - Trade Register No. 27155369 Correspondence: PO Box 162, 2501 AN, The Hague, privacy-office-SI@shell.com.

    Without prejudice to any additional rights you may have in line with local law, if you are unsatisfied with the handling of your personal information by Shell then you can lodge a complaint with the Dutch Data Protection Authority as the lead supervisory authority for the Shell group of companies whose address is Prins Clauslaan 60, 2595 AJ The Hague, Netherlands. Please visit https://autoriteitpersoonsgegevens.nl/en for more information.

  • Cookies and similar technologies

    Shell uses cookies and similar technologies that collect and store information when you visit a Shell Website or use a Shell App. This is to enable Shell to identify your internet browser and collect information on your use of our website, which pages you visit, the duration of your visits and identify these when you return so that we improve your experience when visiting our website(s). You can control and manage your cookies preferences by adjusting your browser settings or using the Shell cookies preference tool on Shell Websites – for more information, please refer to the Shell Cookie Policy at https://www.shell.us/cookie-policy.html.

  • Security of your personal information

    We have implemented technology and policies with the objective of protecting your privacy from unauthorized access and improper use. In particular, we may use encryption for some of our services, we apply authentication and verification process for access to Shell services and we regularly test, assess and evaluate the effectiveness of our security measures.

  • California consumers*

    *For the avoidance of doubt, these provisions apply to all consumers whose personal information is processed by Shell companies in the United States of America regardless of state of residency. These rights are without prejudice to any additional rights you may have in line with local law.

    In relation to your rights please see the section above entitled Your rights in relation to your personal information.

    As stated above, we do not sell your personal information.

    We do not and will not discriminate against you for exercising any of your rights explained in this Privacy Notice regardless of whether or not the California Consumer Privacy Act applies to you, including:

    • denying you access to goods and/or services;
    • charging you different prices or rates for goods or services, including through granting discounts or other benefits or imposing penalties;
    • providing you a different level of goods and/or services;
    • suggesting you may receive a different price or rate for goods and/or services or a different level of quality of goods and/or services.

    However, you have the the ability to participate in Loyalty Programs which allows you to earn and redeem points and which requires you to provide your personal information as described above in order to do so. We consider the discounts earned by you through participating in Loyalty Programs reasonably relates to the value of your personal information. Note that you are provided with the material terms of the Loyalty Program when you join, and are asked to provide your opt-in consent to participate, which you can withdraw at any time.

    Categories of Personal Information

    The categories of personal information gathered about you during the preceding 12 months are those listed above under What personal information do we collect about you? but only to the extent this is relevant to you. For example, if you are a member of a Loyalty Program we have only gathered personal information relevant to your participation in the Loyalty Program where you have joined the Loyalty Program, gathered or redeemed points in the last 12 months. 

    Categories of Third Parties to whom Personal Information has been disclosed

    The categories of third party to whom we have disclosed your personal information during the preceding 12 months are those listed above under Who will we share your personal information with? but only to the extent this is relevant to you. For example, if you are a member of the Fuel Rewards Program we have only shared personal information with the Excentus Corporation if you have joined the Fuel Rewards Program, gathered or redeemed points within the last 12 months.

  • Changes to this Privacy Notice

    This Privacy Notice may be changed over time. You are advised to regularly review this Privacy Notice for possible changes. This Privacy Notice was last updated in December 2019.

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