Pennzoil and Speedway Motorsports Incorporated announce new sponsorship
Mar 10, 2017
Pennzoil and Speedway Motorsports Incorporated (SMI) announce Pennzoil® motor oil as title sponsor of the Monster Energy NASCAR Cup Series (MENCS) race.
Houston – March 10, 2017. Pennzoil and Speedway Motorsports Incorporated (SMI) announce Pennzoil® motor oil as title sponsor of the Monster Energy NASCAR Cup Series (MENCS) race at Las Vegas Motor Speedway (LVMS) starting in 2018. The Pennzoil 400 will anchor a NASCAR tripleheader weekend ending with the main event at the 1.5-mile tri-oval race in early March, 2018.
“This race entitlement is an extension of our successful relationship with SMI that began in earnest seven years ago,” said Rusty Barron, Vice President of Marketing, Shell Lubricants Americas. “We look forward to continuing to expand our relationships within NASCAR while working with another top tier SMI track to give fans an action-packed weekend capped off with an adrenaline-inducing race experience.”
The Pennzoil 400 is an expanded relationship with SMI and its motorsports properties as well as an extended business-to-business relationship with Sonic Automotive. In addition to key B2B elements, the entitlement offers Pennzoil exclusive, one-of-a-kind experiences to extend to its customers.
“Pennzoil is one of the most respected brands in the automotive industry. Like our speedways, Pennzoil has served generations of satisfied customers for decades,” said Speedway Motorsports Chief Executive Officer Marcus Smith. “We are proud to have Pennzoil among our stable of blue-chip marketing sponsors at Speedway Motorsports through entitlement relationships with the Pennzoil Autofairs at Charlotte Motor Speedway and now with NASCAR in Las Vegas. We look forward to expanding the Pennzoil reach further toward new customers with the international audience of fans attracted annually to Las Vegas Motor Speedway.
Las Vegas in particular is a valued market for Pennzoil with significant brand activations around NASCAR, NHRA, and SEMA in recent years. The race consistently has had one of the highest TV ratings on the circuit and has traditionally enjoyed sell-out crowds in attendance.
“We’re thrilled to have Pennzoil as our new sponsor in our March Monster Energy NASCAR Cup Series event,” said LVMS President Chris Powell. “Pennzoil is a storied name in NASCAR with its many years of support for our sport, and we’re really looking forward to a long-term relationship with everyone associated with the brand. The commitment that Pennzoil has recently made to its NASCAR program is a testament to its faith in the future of our sport, and we couldn’t have a better title sponsor with which to head into the third decade of racing here at Las Vegas Motor Speedway.”
Pennzoil is the No. 1 synthetic motor oil brand in fast lubes in the U.S. and Las Vegas Motor Speedway was the perfect venue for the premium brand.
“Las Vegas has been a valued market for the Pennzoil brand in recent years,” said Rusty Barron, Vice President of Marketing, Shell Lubricants Americas. “During that time Shell featured numerous promotions around the annual Las Vegas race including several Pennzoil-exclusive paint outs on the No. 22 race car, customer events at the track, charitable efforts with Paralyzed Veterans of America and in-market promotions with key vendors.”
For more information about technical relationships between Pennzoil and motorsports teams, visit www.Pennzoil.com. To stay up-to-date on the latest activities, be sure to ‘Like’ the official Pennzoil Facebook Page (www.facebook.com/Pennzoil) and follow Pennzoil on Twitter (www.twitter.com/Pennzoil) and Instagram (www.instagram.com/Pennzoil).
About Shell and Pennzoil
Shell Oil Company (“Shell”) and Pennzoil-Quaker State Company (“Pennzoil”) are affiliates of the Royal Dutch Shell plc, a global group of energy and petrochemical companies with operations in more than 70 countries. In the U.S., Shell operates in 50 states and employs more than 20,000 people working to help tackle the challenges of the new energy future. The Shell downstream organization manages a portfolio of top-quality brands, including the No. 1 selling premium gasoline, Shell V-Power NiTRO+ Premium Gasoline, No. 1 selling gasoline, Shell Nitrogen Enriched Gasolines, and Pennzoil®, the most trusted motor oil brand in America.
Shell and Pennzoil’s motorsports technical alliances around the world provide a testing ground for fuel and lubricant technologies and products in demanding road conditions. The knowledge Shell and Pennzoil gain through these alliances help address tomorrow’s world mobility energy challenge with efficient solutions that power and protect motorists around the globe. www.shell.com, www.shell.us, www.pennzoil.com
About Speedway Motorsports, Inc.
Speedway Motorsports, Inc. is a leading marketer, promoter and sponsor of motorsports entertainment in the United States. The Company, through its subsidiaries, owns and operates the following premier facilities: Atlanta Motor Speedway, Bristol Motor Speedway, Charlotte Motor Speedway, Kentucky Speedway, Las Vegas Motor Speedway, New Hampshire Motor Speedway, Sonoma Raceway, and Texas Motor Speedway. The Company provides souvenir merchandising services through its SMI Properties subsidiaries; manufactures and distributes smaller-scale, modified racing cars and parts through its U.S. Legend Cars International subsidiary; and produces and broadcasts syndicated motorsports programming to radio stations nationwide though its Performance Racing Network subsidiary.
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