VIDEO TITLE: Shell Synergy Food Truck | Shell #makethefuture
VIDEO DESCRIPTION:
The Shell Synergy Food Truck is a new food truck experience incorporating six cleaner energy solutions. See how the Shell Synergy Food Truck was brought to life.
To learn more about #makethefuture, please visit: http://shellmakethefuture.tumblr.com/
Duration 02:39 minutes
Audio
Background music commences, gentle music.
Vision
Time lapse of public interacting with a line up for food trucks on a pier.
Text Display
[FOOD TRUCKS ARE A GLOBAL PHENOMENON]
Vision
Public at a festival interacting with food trucks.
Shot of two girls eating tacos from a food truck at a picnic table and using mobile phone.
Close-up of squeezing limes on tacos on a plate.
One girl hands a taco to the other and she laughs.
Vision
A close-up of a food truck side on serving food.
Graphic animation overlay of a redesigned food truck.
Text Display
[SO WE THOUGHT, LET’S USE THEM TO INCREASE AWARENESS]
Vision
Graphic animation turns into visual of a prototype model of a food truck on a table with people blurred in the background sat on seats.
Audio
As Graphic animation runs, the sounds of a pencil sketching can be heard over the music.
Text Display
[OF SOME BRIGHT ENERGY IDEAS THAT SHELL SUPPORTS]
Vision
A close-up of someone’s hands holding a GravityLight lit up.
Change to a close-up of bags containing bio-bean coffee logs on a table and someone standing in the background.
Change to close-up of a boy blowing on a BBQ using the bio-bean coffee logs and preparing to cook.
Change to shot of three students wearing lanyards laughing.
Quick shot of Google headquarters.
Change to time lapse shot of 6 students in red jackets walking down some stairs with backpacks and in discussion.
Text Display
[SO WE CHALLENGED 60 STUDENTS…]
Vision
Time lapse of five students with backs to camera sat on arena seating, facing a stage with a display screen, ready for a presentation. More students join the room and take their seats as the camera pans sideways across the room to capture them sitting down in their places.
Text Display
[IF THEY DESIGNED SOME FOOD TRUCKS……]
Vision
Time lapse of same room from the side with students chatting and sitting waiting for action on the stage.
Close-up of a girl with curly hair side onto camera engaged in something happening in the room.
Text Display
[WE WOULD BUILD THEM]
Vision
Close-up of one of the judges on stage wearing a grey shirt and red lanyard holding a coffee cup and talking to the audience. Screen behind shows blurred images of the word “TRUCK” along with a collage of images featuring food, people, and food trucks.
Change to close-up of a row of students in arena seating listening to the man on stage speaking.
Change to image of wider arena seating where students are collectively clapping.
Text Display
[WE GAVE THEM ONE WEEKEND TO DO IT]
Vision
Time lapse image of a window looking out on cars and people walking past with a clock on the window and two clock hands moving round to indicate the passing of time.
Audio
Music changes to steady up beat track
Text Display
[IDEAS BEGAN TO FLOW…]
Vision
Time lapse birds eye view of 7 students working together with a selection of materials on the table including paper, markers, pens, post its notebooks, laptops, and mobile phones, engaging in a project.
Text Display
[THEY HAD GUIDANCE FROM INDUSTRY EXPERTS]
Vision
Image of two men wearing red lanyards talking animatedly to four students with their backs to camera and a model food truck on the table.
Change to image of one man animatedly using his arms to describe something at scale.
Change to vision of girl looking off camera listening to someone speak and nodding in agreement.
Text Display
[AND TIPS FROM THE “KING OF POP-UP RESTAURANTS”]
Vision
Two students in the foreground with their backs to camera talking and a burred image of Ludo Leffebvre in the background listening to them and nodding.
Vision changes to focus on Ludo Lefebvre.
Text Display
[CHEF LUDO LEFEBVRE]
Vision
Shot changes to image of Chef Ludo Lefebvre talking to someone off camera angle and winking.
Chef Ludo Lefebvre speaks to camera
“it’s very difficult to cook in a food truck”
Vision
Change to Ludo speaking to students at a table, using his hands to describe something whilst holding a pen in one hand and indicating to a piece of paper on the table.
Chef Ludo Lefebvre voiceover
“Sometimes you run out of water….”
Chef Ludo Lefebvre speaks off camera, side on view
“or sometimes you have a problem with the generator”
Chef Ludo Lefebvre speaks off camera, front on view
“When you’re in a restaurant you always have a back-up, you always have a back-up…”
Chef Ludo Lefebvre speaks off camera, side on view
“in a food truck, no!”
Chef Ludo Lefebvre speaks off camera, front on view
“You go down, you go down!” laughs and his hand moves to his face in a gesture then waves away at the camera
Vision
Time lapse of students in a room walking around tables and talking to each other with wipe boards behind them and tables covered in paper models, post it notes, pens, laptops, and mobile phones.
Text Display
[WE ASKED THEM TO INTEGRATE]
Vision
Time lapse of three students at the table working with a model food truck and taping pieces of paper to it.
Change to shot of students in a room jumping at the same time.
Text Display
[PAVEGEN]
[HARVESTING ENERGY AND DATA FROM FOOTFALL]
Vision
Red cartoon box room model of a street scene with two bins on the pavement and two street lights, with paving blocks laying themselves in an organised fashion on the floor.
Cartoon model of a man then walks across these tiles from one side of the scene to the other and the street lights light up one after the other as he passes.
Vision
Close-up of a wind turbine moving from the side and from above.
Text display
[CAPTURE MOBILITY]
[CLEAN ENERGY FROM WIND THRUST]
Vision
Pink cartoon box model room featuring a car exiting a tunnel on a road and a wind turbine spinning as it passes while the street light nearby lights up and the foliage at street side moves with the motion of the car passing.
The camera angle moves sideways to the left to show another cartoon box model featuring two lane road with the same type of car passing wind turbines from left to right and lighting up the street lamps to the side.
Text Display
[INSOLAR]
[DEMOCRATISING ACCESS TO SOLAR ENERGY]
Vision
Orange cartoon box model room featuring a brick house with two windows and washing hanging outside with a bike parked.
Solar panels are featured on the roof with a satellite dish and the sun rises on the wall next to it to light up the scene, then sets to darken the outside and lights inside the house light up.
Camera moves to right to focus on another orange cartoon box model featuring 4 houses. One house features solar panels and as the sun moves across the same wall to the right, more solar panels pop up on the other houses.
Text Display
[GRAVITY LIGHT]
[GENERATING LIGHT FROM GRAVITY]
Vision
Yellow cartoon box model room with a GrativyLight on the wall to the right, and an arm to the right pulling on a pulley system that lifts a bag off the floor. The arm let’s go and the room lights up, while a closed book on the floor opens and the pages flip over, and a lid to a cooking pot in the right corner moves up and down as if it were cooking.
Camera pans to right to another yellow box model room featuring a hut with two windows and a door, being lit from within.
Text Display
[MOTIONECO]
[BIOFUELS FROM USED COOKING OIL]
Vision
Orange cartoon box model room featuring a cook stove in the centre and industrial piping around it. At one end of the pipe is a funnel to the right of the room and an arm sticking out of the wall to the right is flipping something in a wok.
Change to close-up image where the wok pours used cooking oil into the funnel and this moves through the pipes.
Camera moves to bottom right to screen where another cartoon box model room features a model bus running on a travellator style road and screen scene scape moves in time with this. The bus rocks side to side as if the road is bumpy. It’s fuel line is hooked up to the same pipe from the previous room which also now features processing cylinders featuring the recycle logo (three arrows in a triangle).
Text Display
[BIO-BEAN]
[GENERATING LIGHT FROM GRAVITY]
Vision
Purple cartoon box model room featuring coffee machine and coffee cups. An arm coming out of the wall to the right is unfixing a portafilter from the machine and emptying the used coffee grounds from it, into a hole in the ground.
Camera moves bottom right to another cartoon box model room where pipes from the wall carrying the used coffee grounds lead to a funnel on top of a box machine. This machine is labelled “coffee logs” and the conveyor belt running from the machine is churning out coffee logs. The camera moves close-up to show how these logs fall off the end of the conveyer belt into another cartoon box model room.
Camera moves bottom right again to a cartoon box model room featuring a kettle barbeque that is already lit. From the right two hands from the wall appear to be warming their palms against the heat from the barbeque, while to the left an arm sticking out of the wall holds a marshmallow on the stick over the flames, as if to toast it.
Chef Ludo Lefebvre voiceover
“I really like the idea to use all the different energy things”
Vision
Group of students around a table working on a model food truck, sticking walls, and units in place for the inside of the truck while it is in a table.
Change to camera sitting inside the model truck and two students peering through each of the serving windows.
Change to aerial image of student laying out cardboard model walls and cooking units in a cardboard makeshift food truck on a table.
Chef Ludo Lefebvre speaks off camera, front on view
“It is great, I mean it’s exciting!”
Chef Ludo Lefebvre speaks off camera, side on view
“Did you see these movies, ‘Back to the Future’?”
Chef Ludo Lefebvre speaks off camera, front on view
“I hope they are going to create a DeLorean food truck”
Using his hands, he imitates how the DeLorean doors open like wings then makes noises as if it was a robot, then moves his hands to indicate it would fly through the air.
“You never know with these kids!”
Vision
A hand holding a blue marker pen is writing on a flip chart. Camera pans to left to show person who was writing then moving away from the clip board to address a crowd talking animatedly.
Text Display
[AFTER A WEEKEND OF HARD WORK…]
Vision
Time lapse of a room full of students sat at tables and talking animatedly around piles of paper, food, and cardboard models. The room goes from light to dark over time to demonstrate a day’s work.
Time lapse vision changes to a view of a corridor with a room at the back full of laptops, paper, pens, bags, and work. One by one students appear in the doorway carrying colourful models of food trucks.
Text Display
[THE STUDENTS PRESENTED THEIR DESIGNS]
Vision
Time lapse of the auditorium at the start of the video with students sat down listening to one student on stage describing their truck design.
Close-up of student speaking (indistinct words).
Close-up of cardboard model of a blue food truck with serving windows open and a cardboard model person standing on tiles with cardboard tables and parasols to the right.
Image of students around a table explaining the design of their truck model in the centre. A judge to the left moves his hand away from the roof where solar tiles are featured. The camera angle then moves closer in to focus on just the truck.
Shot changes to an orange cardboard model food truck featuring post it notes on the outside indicating parts of the design. This is on a rotating table and it turns at speed then slows down.
Camera shot changes again to another cardboard model truck rotating on the table to highlight design on the bodywork which reads “FoodPrint Eco Friendly Pasta Burrito”.
Text Display
[OUR JUDGES SELECTED THE BEST ELEMENTS FROM EACH…]
Vision
Four judges enter a board room carrying paperwork and clipboards. On the table are three cardboard food truck models. In the background is a screen with a mosaic of images featuring food, people, and ingredients with the word “truck” in the centre.
Close-up of male and female judges talking animatedly to others across the table. The woman is using her hands to indicate something.
Shot changes to other side of table where two male judges are sat and looking at the three cardboard food truck models on display on a table.
Close-up of one of the judges smiling, looking off camera to judges on the other side of the table.
Text Display
[AND WE GOT THE TRUCKS BUILT!]
Vision
Image of an American old-style car wrapped in a design on the outside saying “San Antonio” with images of a cartoon style rock star. Behind this is a large white shipping container with the words “Cruising Kitchens – the future of mobile vending” on the outside.
Change to image of a man pulling on fluorescent work gloves and wiggling his fingers, against the backdrop of a workshop.
Close-up of a work man in the garage wearing sunglasses and a baseball cap.
Image of two men in a garage measuring up outside a large white van. One of the men is on a step ladder holding a measuring tape while the other is on the ground holding the end of the tape measure.
Close-up of a man holding an angle grinder while cutting along lines marked out on the white van.
Shot from inside the truck of a man removing the cut panel from inside the truck. The inside is all stainless steel and empty with a camera man in the background filming.
Vision
Chef Ludo serving food from the serving window of a red Shell Synergy Food truck to a man in a check shirt.
Close-up of hands taking away paper dishes featuring delicious tacos from a table, which also features some round flat bowls and napkins.
Text Display
[ENJOY SOME GREAT FOOD]
Vision
Close-up of woman eating a taco with people and festival in the background.
Text Display
[AND A LOAD OF BRIGHT ENERGY TECHNOLOGY]
Vision
Shot of the Shell Synergy Food Truck with Camera moving from top to bottom of the front of the vehicle, Solar panels are visible along with a wind turbine spinning on the roof. Both serving hatches are open and the word “Synergy Truck” appears on the windscreen of the food truck.
Shot changes to Ludo pulling a GravityLight.
Shot changes to close-up of people’s feet walking across the Pavegen walkway outside
Shot changes to a man wearing sunglasses eating a taco in the background with two other men with their backs to the camera in the foreground.
Graphic
Shell Pecten
Text
[#makethefuture]
[© SHELL INTERNATIONAL LIMITED 2017]
Audio
Shell Mnemonic
