Title: Shell Better Energy Future Brazil Insolar
Duration: 45”
Insolar Brazil transcript
(Shell track plays)
(Animated sequence)
Open on a blue screen with a white text box in the centre
(Text display)
VO & super: How can a sunny day help Brazilians learn to samba?
(Animated sequence)
The box expands to include all the copy and an animation of both a sun & a couple doing the samba, connecting to the highlighted words.
(Super)
Samba
(Animated sequence)
Shoes doing the samba around the super
(VO)
In the Santa Marta favela of Rio, affordable and reliable electricity is hard to come by.
(Animated sequence)
A Bazillion favela appears with the Bazillion map & flag with a super that reads ‘Santa Marta’
(Animated sequence)
Wires appeared muddle & crossed between electricity poles with lightning bolts coming out of them.
(VO)
Blackouts are common, with many people relying on an unstable energy supply from poorly-wired connections to the city’s grid.
(Animated sequence)
We see the favela going into black out with wires breaking
(Super)
Poorly-wired connections
(VO)
So Shell has partnered with start-up Insolar, to install more than 150 solar panels throughout the favela.
(Animated sequence)
A Brazilian favela appears with the Brazilian map & flag as well as the Shell logo. A yellow text box including appears
(Super)
Insolar
More than 150 solar panels (a visual of a solar panel appears)
2000 hours of sunshine every year
(VO)
Taking advantage of over 2000 hours of sunshine every year, this lets us provide affordable electricity for local crèches…
(Animated sequence)
A samba school sits on top of a hill
It turns to night-time and an image of children at a crèche appears
A couple doing the samba
(VO)
…as well as other community buildings like cultural centres and a Samba school– the hubs of these low-income communities, improving the lives of more than 5000 residents.
(Super)
Crèches
Cultural Centres
Samba school
Improving the lives of more than 5000 residents
(VO)
It’s just one of the ways that Shell and Insolar are helping to bring better energy to people.
(Animated sequence)
We get a bird’s eye view of the favela
(Animated sequence)
A globe with pulling out the UK, China, India, Kenya, Brazil, Germany, and the US
(End frame)
#makethefuture
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