A “StateEscape” Provides the Relaxation Americans Crave, as Two-Thirds (69%) Claim a Road Trip Could Help Them Escape the Stresses of COVID-19
Aug 20, 2020
Shell helps Americans make the most of their stops on road trip vacations with Fuel Rewards® program savings, maps, playlists, and more.
HOUSTON — Shell Oil Company (Shell) has launched a variety of travel resources, including road trip planning materials, an interactive map, Spotify playlists, safety tips and more to inspire Americans looking to take a “StateEscape”: a safe road trip vacation born out of the desire to get away while not venturing too far from home. According to a survey1 conducted by The Harris Poll on behalf of Shell, amid canceled or postponed travel plans, there is pent-up demand for a StateEscape vacation: Two-thirds of Americans (67%) say that staying home due to the COVID-19 outbreak has made them want to take a vacation, and 61% of Americans are now more interested in taking a local road trip to explore areas close to home.
The “staycation” trend gained prominence during the last recession, but during the COVID-19 outbreak, Americans are looking for a way to get out of their home and ease their stress – 69% say that a road trip could help them escape the stresses of COVID-19, and the majority (86%) feel traveling by a personal car is much safer than an airplane, train, or bus. With more gas stations across all 50 states than any other fuel retailer – and with everyday savings on fuel, snacks, and other travel staples through the Fuel Rewards® program – Shell is helping Americans make the most of StateEscape road trip vacations.
Additional survey data from The Harris Poll provides further insight into Americans’ feelings about travel in 2020:
- The pent-up desire to get out
- Two-thirds (66%) of Americans say they would go on a spontaneous road trip
- Over a third (36%) of Americans say that they are more likely to take a road trip now than they were prior to the COVID-19 outbreak
- The flexibility to work on-the-go
- Most Americans (61%) agree that working or attending classes virtually means they can vacation or travel without having to take time off work or school
- 47% of Americans are willing to work while on a road trip (as a passenger)
- The ability to enjoy music and explore locally
- Americans enjoy road trips because it lets them listen to music (73%), stop where they want to and explore local sites (55%), and catch up with other passengers (49%)
“As Americans are looking outside their hometown and turning toward road trips, Shell is truly everywhere that drivers are, helping them make the most of their stops,” said Shannon Bryan, Manager of Brand and Communications for Shell Retail US. “We have created touchpoints to share road trip tips and tricks to help fuel safe StateEscape road trip vacations. Throughout the late summer and fall, we will continue to inspire travelers with weekly social media surprise and delights, ideas for planning a StateEscape, and more.”
As travelers stay safe on the road, Shell-branded stations are one-stop shops, offering the ability to fill up, save up, and snack up, while earning and redeeming rewards from the Fuel Rewards® program. Members can save at least five cents per gallon on every fill-up with Gold Status at Shell, and the Fuel Rewards® program offers travelers additional ways to earn savings on rental cars and hotel rooms.
Note: Travelers should adhere to relevant government requirements with respect to restrictions and quarantine periods; the CDC recommends checking the state and local health department for where you are, along your route, and your destination, as restrictions and policies may change during your travel.
1 The survey was conducted from July 23-27, 2020 among 2,039 adults ages 18 and older.
Shell Oil Company is an affiliate of Royal Dutch Shell plc, a global group of energy and petrochemical companies with operations in more than 70 countries. In the U.S., Shell operates over 13,000 Shell-branded stations across 50 states and employs more than 17,000 people working to help tackle the challenges of the new energy future.
ABOUT FUEL REWARDS
The Fuel Rewards® program is the premier national loyalty program that connects national and regional brands with millions of consumers who enjoy earning cents-per-gallon savings at the pump. PDI Marketing Cloud Solutions powers and runs the Fuel Rewards® program that serves more than 20 million members and has helped them save over $2 billion on their fuel purchases to-date. As a national coalition loyalty program, Fuel Rewards® members earn rewards on everyday purchases from a variety of retailers and can redeem cents-per-gallon rewards at over 13,000 Shell locations across the United States. To learn more about the Fuel Rewards® program and to become an issuing partner, visit www.fuelingloyalty.com.
ABOUT THE HARRIS POLL
The Harris Poll is one of the longest running surveys in the U.S. tracking public opinion, motivations and social sentiment since 1963 that is now part of Harris Insights & Analytics, a global consulting and market research firm that delivers social intelligence for transformational times. We work with clients in three primary areas; building twenty-first-century corporate reputation, crafting brand strategy and performance tracking, and earning organic media through public relations research. Our mission is to provide insights and advisory to help leaders make the best decisions possible. To learn more, please visit www.theharrispoll.com
Edelman for Shell
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