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Save more at Shell with the Fuel Rewards® program¹

The Fuel Rewards® program is a consumer-based loyalty program that allows individual drivers to sign up and save on fills at participating Shell stations regardless of the personal or commercial credit card used for payment.

Join the Fuel Rewards® program today

What is the Fuel Rewards ® program?

Read the Transcript

Title: 295 FUEL - MANAGER - Cut 3

Duration: 58 seconds

Description:

This video promotes the Fuel Rewards® program, showing how professional drivers can save money at Shell stations on fuel and in-store purchases by signing up.

295 FUEL - MANAGER - Cut 3 Transcript

[Background music plays]

A rock-style adaptation of The Sound of Shell drives the energy of the scene, easing into gentler moments as the visuals shift.

Voiceover

Would you like your drivers to save on their fills at the pump?

Video footage

A profile view captures an individual in a yellow safety vest seated in the driver’s seat of a vehicle, hands on the steering wheel and gear shift, with a cardboard box positioned nearby. The scene transitions to a parking lot filled with white commercial vans—some parked in orderly rows, others moving slowly through the area. A close-up then shows a person at a gas station, illuminated by nighttime lighting, removing a green fuel nozzle from the pump and turning to insert it into their vehicle’s fuel tank.

Voiceover

You can with Fuel Rewards®, a loyalty program designed to help your business and your drivers save when they fill their personal or business vehicles at Shell stations.

[Text displays]

*At participating Shell stations. Visit fuelrewards.com/fuelrewards/terms for full Fuel Rewards® program terms and conditions.

Video footage

A person swipes through the Fuel Rewards® app on their phone, the bold red-and-black logo briefly visible beneath their fingertips, before landing on the Platinum screen. An aerial view captures vehicles traveling side by side on a multi-lane roadway, their slight blur reflecting the steady, unrelenting movement of traffic. A low-angle view shows a white delivery van driving down a residential street with modern buildings in the background, illuminated by sunlight creating lens flares. Another low-angle view shows the top part of a Shell gas station canopy with the Shell Pecten prominently displayed in the center.

Voiceover

Which means drivers can reach Platinum status quicker earning 10¢ off per gallon, whether you use a personal or Shell Fleet Card.

[Text displays]

Platinum status earns you 10¢ off per gallon.*
*At participating Shell stations only. Restrictions apply. Visit fuelrewards.com/status for full terms & conditions. Fill-ups for Platinum Status required in 3 months: 12 fill-ups or 6 fill-ups of Shell V-Power® NiTRO+Premium Gasoline (10 gallon minimum per fill). You must identify as a Fuel Rewards® user by entering your Alt ID.

Video footage and animated sequence

The scene transitions with a contraction effect, narrowing to a partial circle in the lower left corner that reveals a close-up of the Platinum screen from the Fuel Rewards app displayed on a mobile phone. The visual is framed by concentric yellow and red circles, while white rings emanate outward from the graphic, resembling rippling waves. A text heading and footnote animate into view at the right side of the frame. The framed footage of the mobile phone screen transitions to a close-up of a Shell Card being tapped against an Ingenico payment terminal.

Voiceover

Members get rewards in Shell stores from dining at participating restaurants…

[Text displays]

*Only specially marked offers are eligible for Platinum Status double rewards. Check offer Terms and Conditions to view offer eligibility.

Video footage

A driver wearing a dark uniform with a reflective stripe walks through a Shell store, passing baskets of fresh fruit and shelves stocked with various products on the way to make a payment. A close-up view shows him tapping his Shell Card to an Ingenico payment terminal, seen against a red background. A close-up view captures a hand stirring a steaming beverage in a white mug with a metal spoon. Next, a faceless group gathers around a casual slatted table, sharing food and a variety of drinks.

Voiceover

With chances to win special offers and VIP experiences in Shell sweepstakes.

[Text displays]

*Only specially marked offers are eligible for Platinum Status double rewards. Check offer Terms and Conditions to view offer eligibility.

Video footage

An aerial view captures an airplane wing stretching across the foreground, while the setting sun bathes the sky and scattered clouds in warm hues of orange, red, and purple. A slow-motion rear-view shot shows an individual in a red dress standing in a hotel room, drawing back flowing white lace curtains to reveal a balcony with a scenic view. A yellow suitcase rests nearby, with a hat on the bed and a handbag placed on a small table. Next, a street-level shot captures a wide view of a group of musicians performing joyfully in a bustling street, playing brass instruments in front of historic buildings adorned with balconies and storefronts, infusing the scene with festive energy. This transitions into time-lapse footage of a vibrant nighttime street scene, where crowds move in both directions along a busy thoroughfare illuminated by neon lights that cast a colorful glow onto the surrounding buildings.

Voiceover

To unlock the benefits…

Video footage

Close-up footage shows a person in a blue suit opening a laptop on a white desk, with a smartphone and a glass of water nearby.

Voiceover

Drivers simply sign up by visiting fuelrewards.com/prodriver…

[Text displays]

Sign up by visiting fuelrewards.com/prodriver

Video footage and animation

A series of shots is softly overlaid with faint concentric ripples that gradually expand across the frame, introducing a subtle, nearly imperceptible visual effect. Simultaneously, text transitions into view at the center of the frame. The sequence of shots includes: an individual working at a desk in a room adorned with bookshelves and framed pictures, with a smartphone beside his laptop; a close-up of his hands typing on the laptop; and a close-up of a woman’s hands typing on a laptop.

Voiceover

And redeem their savings at the pump by entering their Alt ID.

Video footage

A wide shot of a Shell gas station features multiple fuel pumps, framed by surrounding trees, with two pickup trucks parked beneath a canopy supported by stone pillars. A close-up shows a person at a gas station using a payment terminal, holding a wallet and carefully sliding a card out in preparation to pay for fuel.

Video footage and animated sequence

The scene transitions with a contraction effect, narrowing to a partial circle in the lower left corner that continues to show the person at the gas station payment terminal, now raising the card to use it. The visual is framed by concentric yellow and red circles, while white rings emanate outward from the graphic, resembling rippling waves. Text animates into view at the right side of the frame.

Next, a graphic of the Shell Card displays over the framed footage in the lower left corner, blending at its upper edge with the concentric yellow and red circles. Simultaneously, the footage behind the card graphic transitions to a close-up of a person’s hands typing on a laptop keyboard with sunlight streaming through a window in the background, then to a close-up of the Fuel Rewards® app open on a mobile phone screen lying on a desktop.

Voiceover

Watch savings roll back at the pump with the Fuel Rewards® Program.

Video footage

A person swipes through the Fuel Rewards® app on their phone, the bold red-and-black logo ultimately visible beneath their fingertips. A close-up, low-angle shot captures a row of fuel nozzles at a gas station pump, with one nozzle missing. A hand then carefully returns the green nozzle to its holder.

[Audio]

Shell brand mnemonic played on keys

[Text displays]

Shell Fleet Solutions
© Shell International Limited 2025

[Animated sequence]

The scene transitions with a contraction effect, this time closing in the shape of the Pecten and disappearing at the center of the frame, leaving a white background. From frame center, an outlined shadow of the Pecten begins to expand, followed by the small red-and-yellow Pecten, which also expands slightly and shifts toward frame-left. As the shadow Pecten continues to grow and fill the frame before dissolving, red and blue text fades in at frame-center alongside the red-and-yellow Pecten, while copyright text appears along the bottom of the frame.

Why should your drivers sign up for the Fuel Rewards ® program?

Your drivers can use it when fueling their personal or company vehicle to reach Platinum Status, the most rewarding tier that saves 10¢/gallon² on each fill!

Plus, all new Fuel Rewards® members receive Complimentary Gold Status³

Simply ask your drivers to follow these three easy steps:

Step 1:

Sign up for an individual Fuel Rewards® account at fuelrewards.com/prodriver

Step 2:

Identify yourself as a Fuel Rewards® member by entering your Alt ID or by using a linked personal or Shell Fleet Card at participating Shell stations.

Visit fuelrewards.com or the Fuel Rewards® Mobile app to link your card.

Step 3:

Watch savings rollback at the pump.

For a limited time, savings are greater for new members!

Driver pumping gas at Shell station

Save 10¢ per gallon on the first fill⁴

Shell station canopy

Save 20¢ per gallon on the second fill⁴

Fleet Driver on the phone near van

Save 30¢ per gallon on the third fill⁴

Frequently asked questions

Can I sign up for one Fuel Rewards® account and have all of my drivers use that one Alt ID at the pump to save?

No. The Fuel Rewards® program is a consumer-based loyalty program that allows individual drivers to sign up and save on fill-ups at participating Shell stations. Any unauthorized use of the program is not permitted.

Can I sign up each of my different divisions within my company, and have the drivers in each division use an ALT ID at the pump to save?

No. The Fuel Rewards® program is a consumer-based loyalty program that allows individual drivers to sign up and save on fill-ups at participating Shell stations. Any unauthorized use of the program is not permitted.

I used to use the Fuel Rewards® program for my business but my account was terminated. What do I do?

The Fuel Rewards® program is a consumer-based loyalty program that allows individual drivers to sign up and save on fill-ups at participating Shell stations. Any use of the program for a business (e.g. 1 or more drivers use one Fuel Rewards® account) is not permitted. Please ask your drivers to sign up for the Fuel Rewards® program as individuals so they can use their Fuel Rewards® Alt ID, Linked Card or Fuel Rewards® card to save on fill-ups at participating Shell stations.

Will I know how much I have saved by my drivers using the Fuel Rewards® program?

Yes, Shell can provide you with a report showing the Fuel Reward® program discount codes applied during fueling each month on your account.

Disclaimers:

1 At participating Shell stations. Visit fuelrewards.com/fuelrewards/terms for full Fuel Rewards® program terms and conditions

 2 At participating Shell stations only. Restrictions apply. Visit fuelrewards.com/status for full Terms & Conditions. Fill-ups required in 3 months: 12 fill-ups or 6 fillups of Shell V-PowerR NiTRO+Premium Gasoline (10 gallon minimum per fill)

3 New members that sign up for the Fuel Rewards program will be given Complimentary Gold Status from the date they sign up for the program through the end of the next full quarterly cycle. Visit fuelrewards.com/status for full details.

4 At participating Shell locations. Restrictions apply. Limit 20 gallons. Offer valid from April 21 through October 31, 2025 (the “Offer Period”). Under this offer, net new Fuel Rewards® members can earn up to three rewards: (1) a one-time reward of 10¢/gal on your first fill-up; (2) a one-time reward of 20¢/gal on your second fill-up; and (3) a one-time reward of 30¢/gal on your third fill-up (collectively, the “New Member Acquisition Rewards”), all of which rewards must be redeemed within 60 days after you sign up. For complete New Member Acquisition Reward offer terms, visit fuelrewards.com/JoinFR2025 Shell Card Business Flex™ and Shell Card Business are issued by WEX Bank. Shell® and Shell Card Business Flex™ are trademarks of Shell Trademark Management B.V. 2025© Shell Trademark Management B.V. reserves all rights not expressly granted herein.