Working Across Channels
One of the challenges that Kim tackles in her role is answering the question, “how does Shell access all channels of the market?” To extend Shell Polymers to all distribution channels of the market, Kim partners with key distributors who bring a range of depth of market experience. The experience must come from being an industry expert, a strategic branded partner able to cover a range of end-use applications and deliver value for both Shell Polymers and the distribution partner.
By creating these partnerships, Kim is helping our customers gain access to Shell Polymers while building strategic relationships that will help the market at large.
What Makes Shell Polymers Different
When it comes to differentiating itself, Kim believes that Shell Polymers biggest differentiator is how it does everything with the customer in mind.
“To create an unrivaled customer experience, to truly set us apart from our competition, we need to build the brand based on customer-centricity,” Kim says.
That level of customer-centricity can be as straightforward as transparent communication that converters are often asking for. It can also include more technical benefits, like the Customer Hub and the value it will bring to our customers. Either way, the goal is to keep the customer in mind as we continue working to solve their problems.
When it comes to advice for our customers, Kim thinks that providing feedback and keeping the line of communication open is key.
“The more collaborative the conversations can be, the more specific support we can provide to meet the needs of our customers,” Kim says.