Polyethylene’s Flexibility Aids Personal Care Challenges
Polyethylene’s unique properties allow it to better address common consumer concerns with personal care products. That allowed PE long ago to supersede other traditional types of packaging for personal care and beauty products such as glass, ceramics, aluminum, and paperboard in this market.
PE packaging helps consumers to easily store and save products that can be difficult to contain and consume, like lotions and liquids. And consumers strongly prefer functional packaging that optimizes product use.4 To that end, containers made of PE are reusable, resealable, and easily dispense products compared to other forms of packaging.
Brands are increasingly demanding lighter, cost-effective, sanitary, and durable packaging. That is putting greater pressure on converters to innovate and keep packaging costs low, while also meeting increased consumer demand for personal care products. Shell Polymers can help converters capitalize on trends like these in our innovation center, where they can solve issues, raise operational performance, and trial new product solutions without having to shut down their own lines.