Trucking

Total Cost of Operation

[Duration: 02:18 min]

Shell Video:

[Background music plays]

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Red background with text “Small Things.”

Blue screen with text “Can Make a Big Difference.”

White screen with text “Shell Lubricants Together Anything is Possible.”

[VO]
You’ve made the investment in your fleet. So why not protect it with the right lubrication?

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Moving grid animates on screen and images of 18-wheeler trucks fills one of the grids.

[VO]

Lubrication that can reduce your Total Cost of Operation.

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Yellow lubrication droplet fills grid. Droplet moves up and “Total Cost of Operation” text appears below it. Red arrow pointing downward animates on below text.

[VO]

These days, you are under pressure to achieve high standards of reliability, safety and emission compliance, at the same time needing to minimize total operating costs to remain competitive.

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Text “Goals: Reliability, Safety, Emission compliance, And minimize costs!” animates into grid.

[VO]

The Total Cost of Operation stretches beyond the price tag of your vehicles.

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“Total cost of operation” text appears next to a red bar graph in animated grid. “Vehicle price” text appears next to a black bar graph. Below bar is a drawing of an 18-wheeler truck with a price tag on it.

[VO]

When evaluating the impact of the lubricants on Total Cost of Operation, Shell Lubricants considers the end-to-end effect on maintenance budgets and processes, and also any costs related to lost production during vehicle downtime.

[In vision]

Shell LubeVideoCheck technician inspecting a truck’s engine.

[VO]
Did you know that maintenance spend typically accounts for 10 percent of total operating costs?

[Animated Sequence]

Grey pie chart with “Total Operating Costs” text label and red section with the text “Maintenance 10%” on it.

[VO]

Lubricants is often one of the first areas fleet managers evaluate when looking to cut costs. But be cautious.

[In vision]

Lubricant being poured into engine.

[VO]

While buying cheaper oils and greases may mean immediate savings,

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Green and white cents icon and green “Savings?” text under it.

[VO]

the detrimental effect on equipment can end up being more expensive.

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Red dollar icon with red “More expensive” text under it.

[VO]

According to an international industry study commissioned by Shell Lubricants,

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Grey and red trucks move across screen in grid.

[VO]

over half of the fleet operators surveyed

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“Over half” red text with red and grey trucks under it. “Of fleet operators” in grey text under trucks.

[VO]
admitted their errors in lubrication led to vehicle breakdowns.

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“Errors in lubrication” and “Vehicle” text in white and “Breakdown” text in yellow characters that appear broken on red background. An arrow icon appears between text. Disclaimer “This survey, commissioned by Shell Lubricants and conducted by research firm Edelman Intelligence, is based on 395 interviews with Fleet sector staff who purchase, influence the purchase or use lubricants / greases as part of their job across 8 countries (Brazil, Canada, China, Germany, India, Russia, UK, US) from November to December 2015,” text in smaller letters at bottom of grid.

[VO]

This can prove costly – one in three of those surveyed estimate that this unplanned downtime has cost their business over $100,000 in the last three years.

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“1 in 3” text in red and one highlighted character icon and two other icons on screen. “Estimate this has cost over $100,000 in the last 3 years” text.

[VO]
That means the cost savings can be higher than the price of the lubricant itself.

[Animated Sequence]

Stack of dollar icons and the text ‘Cost savings’ is under it. A grey and red lubricant bottle icon with a dollar sign on it shrinks as the stack of dollars grows. The text “Price of lubricant’ under the bottle.

[VO]

With so many benefits of higher quality lubricants,

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“Benefits of high quality lubricants” in gray text.

[VO]

52 percent of fleet managers already know that lubricant performance is an important consideration before making a purchase, the recent study found.

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Numbers tick up until they reach 52%. “Of fleet managers” in red text animates on next to ‘52%.’ ‘Lubricant performance’ text in gray appears animates on. ‘Important purchase consideration’ in yellow text animates on.

[VO]

Don’t underestimate what lubrication can mean to your operations.

[In vision]

Truck travels down a scenic highway.

[VO]

Whether you want to increase engine efficiency, save fuel, or reduce lube consumption, Shell will work with you every step of the way so that you can do what you do best:

[Animated Sequence]

“Increase engine efficiency,” “Save fuel” and “Reduce lube consumption” with three green check icons.

[VO]

Supply our nation.

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“Supply our nation” in patriotic red and blue text with white star icons and over footage of a highway.

[VO]

Learn more at www.shell.us/transport.

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“Shell Lubricants” in red and blue text with “www.shell.us/transport” web site at the bottom of the screen. “Together Anything is Possible” text animates on.

[Audio]

Sound of Shell.

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Shell pecten.

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