Learn more about the impact of contamination and how you can reduce it.
From OEM to construction site manager, productivity is paramount. Find out how to unlock new efficiencies and lower your total cost of ownership by adding Shell’s lubrication experts to your extended team.
Total cost of ownership,1 or TCO, is referenced often in the construction industry, but what does it mean and how can a lubricants supplier play a role in helping companies achieve it?
Simply, TCO means lowering the lifetime cost associated with a given piece of equipment – Not just purchase or rental price, but also cost of routine maintenance, repairs, etc.
With increasing frequency, the industry is seeing operators extend the life of equipment well beyond warranty or opting to rent rather than purchase new machinery in an effort to maximize availability of capital and minimize operating costs. Those investing in new equipment are looking for new technologies that offers the greatest cost-saving potential. However, one thing that remains under-appreciated is the impact that lubrication practices can have on productivity.
Whether you choose to own or rent your critical equipment, there are two key ways to reduce TCO across the board in the construction sector:
Shell’s experts come alongside your team to assess a site’s end-to-end maintenance practices, costs, and ultimately deliver customized lubrication recommendations and solutions capable of streamlining maintenance and minimizing total costs. Our experts have a proven track record of reducing the total cost of equipment ownership by helping you embrace more efficient lubrication solutions in your operations.
With deep industry experience and an understanding of even the most complex operations, you can trust that the advice and solutions our team offers will positively impact your bottom line through decreased maintenance costs and decreased downtime. Shell has already helped customers worldwide to achieve over $139 million3 in savings.
As the construction industry continues to grow, particularly in areas that are rapidly urbanizing, there is greater competition to deliver projects on budget and on time. Maximizing productivity with unmatched uptime rates all but guarantees success in this fierce market landscape. Adding the right partner to your team may be the competitive edge you’ve been searching for.
1. Total Cost of Ownership (TCO) is defined by Shell Lubricant Solutions as the total amount spent on the equipment, incl. cost of acquisition and operation over its entire working life, and costs from lost production during downtime.
2. Based on research commissioned by Shell Lubricant Solutions, conducted by Edelman Intelligence (Nov - Dec 2015.)
3. Based on savings delivered to Shell Lubricant Solutions customers as of 2015.
TCO Impact of Machinery
Title: TCO impact of machinery
Duration: 2:31 minutes
Global film created to visually articulate the Total Cost of Ownership or TCO impact of machinery in the Driveline sectors (Construction, Agriculture, and Fleet), through animation.
TCO impact of machinery Transcript
[Background music plays]
Bright uplifting music plays lightly in the background
Three machines – an excavator, a truck, and a tractor – make their way along a stylised graphic timeline which has oil running through the pipe with the Shell pecten indicated on top.
Each vehicle and Shell pecten changes as time moves on until we reach the present day.
Over the last 100 years, innovation has revolutionised equipment in the fleet, construction and agriculture industries and beyond.
The oil running through the pipe leads to a new panel: a moving tractor. As each equipment part is mentioned, the vehicle is overlaid with icons of equipment parts and each are animated while the tractor moves.
Oil continues to pump around the panel through the pipes.
Just as it has transformed Shell’s high-performance lubricants that look after your machinery’s critical parts.
Such as engine oil, hydraulic fluid, transmission oil or grease. To ensure equipment is constantly performing at its best throughout its lifecycle.
Oil in pipe moves to a new panel that features a digger moving in snow. We see a site being built in the background and the oil continues to pump around the panel through the pipes.
Demands on operators, machines and service requirements are increasing. They need to operate in more extreme conditions, on complex projects, within tighter timeframes.
Oil in pipe moves to a series of moving icons that animate across the screen. Each illustrates a machine’s health, efficiency, and eco-standards across time to highlight reliability and environmental awareness.
Oil in pipe continues to frame these icons and moves across each icon as highlighted in the voice over.
High-quality lubricants will help make your equipment more reliable, reduce downtime, lower your total cost of ownership and protect the environment. Through products that are biodegradable, can reduce fuel and cut CO2 emissions, meeting industry regulations worldwide.
Oil frames a new panel that shows a customer support technician on the telephone, with a Shell pecten on their shirt. Lube chat is also highlighted on the right of the panel.
Oil continues to move around the panel and onto the next.
Our global digital and personal expert services provide trusted and immediate advice.
Oil in pipe moves to a laptop screen with Solutions Hub in view. Icons from Solutions Hub gradually appear to display Shell’s services.
From technical training to on-site support, our services are available at your fingertips. To help you choose the right lubricants and get the most out of your equipment.
As well as provide the health checks your machinery needs to never let you down.
Oil in pipe moves to another monitor on screen, showcasing Shell LubeAnalyst.
At Shell, we believe in the power of preventive maintenance and taking action at key moments of the machine’s lifecycle, such as:
The oil then moves to a series of infographic style action panels to illustrate the script including updating machinery, an expired warranty, engineer looking at a vehicle, cross on top of a lubricant bottle, a graph illustration, and a split panel featuring a customer on the phone trying to connect.
Integrating new or upgrading machinery
Ineffective recommendations and lubricants
Unexpected price changes
Or simply, not getting the response you need to run your business effectively
Oil moves to a panel of machines working well in the rain and sun, with a performance gauge at the bottom left.
Lubrication is the key to unlocking vehicle performance, greater reliability and ongoing operations, come rain or shine.
The next panel introduces another sequence of animated infographic style illustrations, highlighting the statistics and visualising equipment maintenance and cost savings.
83% of construction businesses believe that effective equipment maintenance has led to cost savings.
In fact, lubricants can be as little as 1-2% of your total maintenance budget but could help save a third of your operating costs, boosting your bottom line.
Another timeline is introduced from 2020 onwards, as the oil moves along the pipe. An excavator moves along the timeline as a piggy bank animates in place highlighting cost savings.
The excavator lifts up in a futuristic fashion and the piggy bank and timeline move away.
Just imagine: if YOUR vehicles could work harder for much longer, how much would YOU save?
Grid lines fade away leaving a white frame. The pecten and call to action reveal themselves.
Find out more by visiting Shell.com/LubricantSolutions
[Shell mnemonic plays]
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