Following decades of collaboration with the businesses that help shape our global industrial sectors, located across every corner of the world, we’ve come to realise that there still exists an incredible and untapped source of power: potential.
At Shell Lubricant Solutions, we help unleash this potential:
- The potential for equipment to perform better and last longer
- The potential for people to face new challenges and stay safe
- The potential for businesses to adapt to change and for industries to be both profitable and responsible.
We believe in the potential for positive change, by empowering businesses, reducing negative impact, and improving lives.
Because potential is only a promise until you add action, we’re committed to helping you transform your own business, so we can all make a real difference to the world.
Our mission is to put potential in motion.
And that drives everything we do.
Shell Lubricant Solutions Brand Video
See how we partner with you to put potential in motion and transform your business.
Title: Shell Lubricants Solutions Anthem Video
Duration: 1:10 minutes
Description:
This covers how Shell Lubricant Solutions can partner with you to put potential in motion and transform your business.
Shell Lubricant Solutions Anthem Video Transcript
CCS Master Transcript
[Background Music Plays]
Instrumental music begins
[Video footage]
Close up still photograph of a corn stalk, followed by a still shot of a cool, night sky.
[Voice Over]
There’s an incredible, untapped source of power.
[Video footage]
Birds fly across the sky behind a rust-colored piece of mechanical equipment.
[Voice Over]
It’s in machines.
[Video footage]
A still of a mostly dark warehouse space in a factory.
[Voice Over]
In businesses.
[Video footage]
Video of female Shell employee in her orange work suit standing in front of a Shell site.
[Voice Over]
In people, too.
[Video footage]
A wind turbine stands motionless in a breeze.
[Voice Over]
Just waiting to be unleashed.
[Video footage]
Night still image of a factory with its lights glistening in the dark.
[Voice Over]
It’s called potential.
[Video footage]
A woman in a blazer stands in a packed warehouse aisle checking a tablet.
[Voice Over]
The promise of something better. New possibilities for success.
[Video footage]
A woman reaches for her daughter from inside a swimming pool. Her daughter stands smiling wearing water wings.
[Voice Over]
But potential is only a promise…
[Video footage]
A series of still images, each larger than the last, superimposes over the image of the woman and her child: a bridge, a beautiful night sky, a city street. The images match the beat of the music and as the last fades off screen, the girl wearing water wings leaps into the pool toward her mother.
[Voice Over]
…Until you add action.
[Video footage]
The city street from the montage earlier is now a video, exploded into life and movement. Then a drone flies low over some crops in a field, the words “Shell Lubricant Solutions” appear in the lower right corner of the screen and remains throughout.
[Voice Over]
And that’s how we’re making a difference at Shell Lubricant Solutions.
[Video footage]
Video shows aerial footage of planted fields, a construction site working at night, and the previously dark factory explodes into life.
[Voice Over]
We put potential in motion to help you transform your business. The potential for equipment to perform better and last longer.
[Video footage]
A man in a blue work suit and blue hard hat walks confidently through his warehouse holding a clipboard.
[Voice Over]
For people to face new challenges and stay safe.
[Video footage]
The wind turbines, unmoving from earlier, are now several as the camera pans back, revealing them turning in perpetual motion.
[Voice Over]
The potential for companies to adapt to change.
[Video Footage]
Construction and rig sites work in a time lapse from night to day, fading into an image of two buildings purpose built to house greenery on each balcony-like level.
[Voice Over]
And for industries to be both profitable, and responsible.
[Video footage]
Video footage shows a man in glasses working at a computer in a bright room.
[Voice Over]
We believe in the potential for positive change..
[Video footage]
The man’s face is superimposed with beautiful images: a sun-spotted river through green trees, video of a man working inside a wind turbine, a still of a construction worker checking the inside of a pipe, and finally a two-way highway stretched over a body of water, with cars driving on it both into and out of a city.
[Voice Over]
…Empowering businesses, reducing impact, and improving lives. And that drives everything we do.
[Background music]
Music slows, becomes quieter.
[Video footage]
The highway footage shrinks away as an image, into other images of daily life, people in cities, a farm, a child in a bedroom, and finally, as if behind all those images, the logo for Shell Lubricant Solutions stands along in red and blue on a white screen.
[Voice Over]
Shell Lubricant Solutions.
[Video footage]
A lone man in red hikes the ridgeline of a breathtaking mountain, over this image are the words, “Potential In Motion.”
[Voice Over]
We put potential in motion.
[Background music]
Shell jingle.
[Graphic]
Shell logo centered on a white background
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