Cooling a Digital World
Immersion cooling fluids from Shell can help keep data centers cooler, reducing the electricity usage needed to power new ideas by up to 48% compared to air cooling***.
Server Cold Plunge
Read the transcript
Read the transcript
Title: EF 2.5 Immersion Cooling :30
Duration: 0:30
Description:
This video highlights Shell's involvement in supporting young innovators like Camille in tech competitions, specifically focusing on how Shell's immersion cooling technology helps manage the heat generated by AI computing, enabling advancements in design and data analysis for projects like eco-marathon vehicles.
EF 2.5 IC :30 Transcript
(0:00) Video footage: An exterior shot of a house with a garage. The garage door is open, revealing a bustling workshop inside where several young people are working on a vehicle.
(0:01) Video footage: Inside the garage workshop, three young people are actively engaged. One stands with arms crossed, another works at a computer, and a third is adjusting parts on a sleek, red and yellow vehicle labeled "Blazers" with the Shell logo on the front.
(0:02) On-screen Super: Camille N. Shell Eco-Marathon Competitor
(0:02) Narrator: This is Camille.
(0:03) Video footage: A close-up of Camille's face as she looks intently at something small component on the vehicle and adjusts a mechanical piece with her hands.
(0:04) Narrator: Today, she's focused on tech competitions.
(0:04) Video footage: Camille stands next to a young man who is seated at a desk with multiple computer monitors. She points at one of the screens with a yellow pen, engaged in a discussion.
(0:05) Video footage: A close-up shot of several golden trophies on a shelf, signifying past achievements.
(0:06) Narrator: Fine-tuning designs.
(0:06) Video footage: Camille's face is seen in a close-up, looking down and concentrating on a 3D printer that is creating components.
(0:07) Video footage: A close-up of hands holding and examining a yellow, cone-shaped component.
(0:08) Narrator: And crunching data with AI.
(0:08) Video footage: A close-up of hands typing rapidly on a computer keyboard. A computer monitor with complex data and graphics is visible in the background.
(0:09) Video footage: Camille and the young man look at each other, engaged in conversation, their expressions serious and focused.
(0:10) Video footage: A computer screen displays lines of code and data, with some lines highlighted in green.
(0:11) Narrator: And when AI computing runs hot,
(0:11) Video footage: A close-up of a computer screen showing numerical data, performance efficiency monitoring for the vehicle, and various other types of reporting metrics.
(0:12) Video footage: A close-up of a computer screen displaying lines of code, with a reflection of Camille's face visible.
(0:13) Video footage: A dark, abstract shot with subtle blue and green light, suggesting a cool, controlled environment with liquid is appearing.
(0:14) Narrator: Shell's immersion fluids cool it down.
(0:14) Video footage: A top-down view of several server racks with perforated surfaces, suggesting cooling system, is shown under a blue type of liquid.
(0:16) Video footage: A close-up of a computer circuit board submerged in a clear liquid, with bubbles rising, indicating the immersion cooling process. The liquid is illuminated with a blue-green light.
(0:17) Narrator: Reducing electricity usage by up to 48%.
(0:17) Video footage: A woman in safety glasses and gloves is working on a piece of electronic equipment, possibly a server rack, and is slowly lowering it slowly into the cool blue liquid. To the right, a glowing Shell logo and the words "Immersion Cooling Technology" are visible on a screen in the background.
(0:18) On-screen Legal: Compared to air cooling, single-phase immersion cooling offers up to 48% reduction in electricity use. Benefits achieved will vary according to actual site development.
(0:19) Video footage: A close-up of the woman's gloved hands as she adjusts components on the electronic equipment as she lowers it into the liquid. Blue light illuminates the equipment.
(0:20) Video footage: A computer screen displays a 3D model of a sleek vehicle, with lines indicating airflow or energy. An inset screen shows a diagram of the vehicle with "100% Performance Efficiency."
(0:22) Narrator: Today and tomorrow.
(0:22) Video footage: The garage workshop is seen from the outside again. The young people are high fiving.
(0:23) Video footage: A close-up of the side of the vehicle as it is speeding onto a track appears on screen, showing the Shell logo and the word "Blazers."
(0:24) Video footage: A dynamic shot from inside the vehicle as it speeds along, showing the driver's perspective and the "Shell Eco-marathon" logo on the side.
(0:25) Narrator: Shell is powering Camille and everybody.
(0:25) Video footage: A close-up of Camille's face, looking up and to the side with a thoughtful expression, against a solid yellow background.
(0:26) Video footage: The young man from the workshop stands in front of a large yellow Shell logo backdrop, flanked by two large stage lights. A montage of the various workers who worked on the vehicle standing in front of the Shell logo rolls as the camera view widens.
(0:27) Narrator: Forward.
(0:27) Video footage: Camille, now in a racing suit with the Shell logo and holding a helmet, stands confidently in front of the Shell logo backdrop, flanked by stage lights.
(0:28) Video footage: The yellow Shell logo appears on a white background, then transforms into the full red and yellow Shell logo.
(0:29) On-screen Super: Powering Progress Together
(0:30) [Music fades out]
Immersion cooling fluids help meet today’s innovation demands
Camille is no stranger to pushing boundaries. As a two-time competitor in the Shell Eco-marathon’s engineering competition, she and her team of friends are on a mission to redefine what’s possible in energy optimization. Each Eco-marathon challenge is more than a race; it’s a test of ingenuity and collaboration. With every design tweak, crunching data, and engineering breakthrough, Camille is helping shape a future where mobility is more energy efficient.
Simulation software, data analytics, and real-time collaboration tools—rely on data centers running more efficiently than ever. Data centers house computer systems and associated components used for storing, processing, and managing digital data like artificial intelligence.
That’s where Shell’s immersion cooling solutions come in. These fluids help reduce the energy needed to cool data centers by up to 48% compared to air cooling*, making their digital backbone more energy efficient.
Selda Gunsel – EVP Technology“Digitalization and the growth of data-intensive technologies are placing increasing demand on energy-intensive data centers. We believe immersion cooling technology is an essential piece of the puzzle in tackling data energy use.”
Technology alone doesn’t solve challenges — to go far, go together
Shell is advancing innovative immersion cooling technology to unlock next-level energy efficiency for data centers*. While technology can solve specific problems, it is great teams, great partnerships and great people that come together to help solve major challenges in inspiring ways. Shell is powering progress together with leading chip, server, and tank manufacturers including to cool data centers.
Frequently asked questions
Why is Shell making immersion cooling fluids for the data center industry?
Why is Shell making immersion cooling fluids for the data center industry?
Digitalization and the growth of data-intensive technologies are placing increasing demand on energy-intensive data centers. Shell is advancing a range of immersion cooling fluids designed to unlock next-level energy efficiency by helping to reduce electricity usage by up to 48% compared to air cooling.*
How long has Shell produced immersion cooling fluids?
How long has Shell produced immersion cooling fluids?
Since 2019
Do immersion cooling fluids impact data center equipment?
Do immersion cooling fluids impact data center equipment?
Data centers don't compromise on efficiency by using Shell’s Immersion Cooling Fluids. By transferring heat more efficiently than many air-cooling techniques, Shell’s immersion cooling fluids help reduce electricity usage by up to 48% compared to air cooling.*
What are Shell’s immersion cooling fluids made from?
What are Shell’s immersion cooling fluids made from?
Shell’s immersion cooling chemistry builds upon our proprietary gas-to-liquids (GTL) technology. Our range of liquid cooling technologies benefit from ongoing collaboration with leading chip, server and tank manufacturers. Learn more at Process Oils | Immersion Cooling | Shell Lubricant Solutions | Business
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* Compared to air cooling, single-phase immersion cooling offers up to 48% reduction in electricity usage. Figures based on “Global immersion cooling market in data centres – Growth, trends and forecast (2019-2024),” report (Modor Intelligence) and Shell’s internal evaluation. The benefits achieved will vary according to the actual site development.
Disclaimer:
The companies in which Shell plc directly and indirectly owns investments are separate legal entities. In this content “Shell”, “Shell Group” and “Group” are sometimes used for convenience to reference Shell plc and its subsidiaries in general. Likewise, the words “we”, “us” and “our” are also used to refer to Shell plc and its subsidiaries in general or to those who work for them. These terms are also used where no useful purpose is served by identifying the particular entity or entities. ‘‘Subsidiaries’’, “Shell subsidiaries” and “Shell companies” as used in this content refer to entities over which Shell plc either directly or indirectly has control. The terms “joint venture”, “joint operations”, “joint arrangements”, and “associates” may also be used to refer to a commercial arrangement in which Shell has a direct or indirect ownership interest with one or more parties. The term “Shell interest” is used for convenience to indicate the direct and/or indirect ownership interest held by Shell in an entity or unincorporated joint arrangement, after exclusion of all third-party interest.
