Cooling a Digital World
Immersion cooling fluids from Shell can help keep data centers cooler, reducing the electricity usage needed to power new ideas by up to 48% compared to air cooling***.
Server Cold Plunge
Immersion cooling fluids help meet today’s innovation demands
Camille is no stranger to pushing boundaries. As a two-time competitor in the Shell Eco-marathon’s engineering competition, she and her team of friends are on a mission to redefine what’s possible in energy optimization. Each Eco-marathon challenge is more than a race; it’s a test of ingenuity and collaboration. With every design tweak, crunching data, and engineering breakthrough, Camille is helping shape a future where mobility is more energy efficient.
Simulation software, data analytics, and real-time collaboration tools—rely on data centers running more efficiently than ever. Data centers house computer systems and associated components used for storing, processing, and managing digital data like artificial intelligence.
That’s where Shell’s immersion cooling solutions come in. These fluids help reduce the energy needed to cool data centers by up to 48% compared to air cooling*, making their digital backbone more energy efficient.
Selda Gunsel – EVP Technology“Digitalization and the growth of data-intensive technologies are placing increasing demand on energy-intensive data centers. We believe immersion cooling technology is an essential piece of the puzzle in tackling data energy use.”
Technology alone doesn’t solve challenges — to go far, go together
Shell is advancing innovative immersion cooling technology to unlock next-level energy efficiency for data centers*. While technology can solve specific problems, it is great teams, great partnerships and great people that come together to help solve major challenges in inspiring ways. Shell is powering progress together with leading chip, server, and tank manufacturers including to cool data centers.
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* Compared to air cooling, single-phase immersion cooling offers up to 48% reduction in electricity usage. Figures based on “Global immersion cooling market in data centres – Growth, trends and forecast (2019-2024),” report (Modor Intelligence) and Shell’s internal evaluation. The benefits achieved will vary according to the actual site development.
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