Creative Energy - The Rhythm of Louisiana

Title: Creative Energy – FUELING The Rhythm of Louisiana / Louisiana Youth Seminar (11-25-18)

Duration: 3:20 minutes

Description:

For over 40 years, Shell has been a cornerstone of Louisiana Youth Seminar (LYS). This week-long camp focuses on teaching leadership skills to 300 high school students on the campus of LSU. The goal of developing young leaders aligns with Shell’s belief in making a difference in the world. Shell recognizes that if each and every person helps one another, then as a team, we can make the world a better place. Shell’s support of LYS is an example of Creative Energy Fueling the Rhythm of Louisiana.

Creative Energy – FUELING The Rhythm of Louisiana / Louisiana Youth Seminar (11-25-18) Downloadable Transcript

[LYS has got soul oooo oul, LYS has got soul oooo oul]

[video footage]

Counselors chanting and clapping. Delegates arriving at Kirby Smith Hall. Counselors in red shirts jumping around, helping with the luggage and greeting the delegates.

[Interview: Alberto, LYS Delegate]

My mom dropped me off - a bunch of people in red shirts just started banging on my window, yanking at my car ... and then said hey welcome.

[video footage]

Group shot of counselors helping to unload a bus, dancing and hamming it up for the camera.

[Graphic]

Creative Energy FUELING the Rhythm of Louisiana, Shell Pecten and State of Louisiana

[Graphic]

Louisiana Youth Seminar logo

[male voice over/upbeat techno beat music]

Each summer, over 300 high school students arrive on the campus of LSU. They’re here for the Louisiana Youth Seminar. It’s a week dedicated to teaching leadership skills to some of the brightest young adults across Louisiana and beyond.

[video footage]

Delegates walking from Kirby Smith dorm to LSU Student Union. Natural sound of chants, cheers and laughter. Some delegates hold handmade signs. Delegates file into Student Union. Opening assembly begins with counselors dancing with lots of high energy to set the tone of LYS and welcome the incoming delegates.

[Interview: Chrystell, LYS Delegate]

When I first came to LYS - I was so nervous. Now I kind of feel a little different. I got to know my group. We bonded really well and I had fun.

[video footage]

Footage of opening assembly with Chrystell in frames.  Group cheers and high energy dancing by counselors and delegates.

[male voice over/upbeat techno beat music]

The theme of LYS is No Man is an Island. All of the activities focus on this concept. Students learn through group sessions and guest speakers share experiences. The energy is high and the learning curve steep.

[video footage]

Footage on the back of a red t-shirt that says “No Man is an Island” in white letters. Delegates working together to decorate home rooms are shown. Followed by footage from a team building exercise with multiple delegates on a balance beam having to go from one end to the other without falling off. Delegates are also shown sitting in a circle with a red-shirted counselor in the center participating in an activity. Delegates listen to guest speaker Sharon Weston. Activity with fancy footwork by two delegates is shown. Three delegates move across floor in wheel-barrel fashion.

[Interview: Brennen, LYS Delegate]

There’s a involvement exercise where you just have to talk to somebody from a different group. And I immediately felt a connection with a complete stranger.

[video footage]

Footage of group activities with Brennen in frames

[Interview: Alberto, LYS Delegate]

I feel as if I’m fearless of talking in front of people. I’m more confident.

[Interview: Chrystell, LYS Delegate]

It doesn’t make leaders, it gives you the skills to become a great leader.

[male voice over/upbeat techno beat music]

LYS nurtures students with leadership potential, by helping them believe in themselves and their own talents. A diverse range of students are able to attend LYS, thanks to support from individuals and businesses.

[video footage]

Student in white t-shirt with LYS logo straightening up and speaking passionately. Exaggerated hand and arm motions emphasize what she is saying. Footage of students listening and engaged. Long shot of students in a circle. Students participating in balance beam activity. Long shot of counselors on stage with LYS volunteer in foreground filming skit with phone.

[male voice over/upbeat techno beat music]

Shell is committed to developing young leaders and has been a cornerstone of LYS for more than 40 years.

[video footage]

Downward camera pan shows wide shot of counselors and delegates in circle. Visible on balcony are banners for LYS on the left and Shell logo on the right. Counselors are shown on stage dancing and cheering in front of delegates.

[Interview: Branden, LYS Delegate]

I just want to say LYS is one of the greatest programs ever and I’m so glad you sponsored me. One thing I will definitely take back to my school is just the loving kindness and positive energy they bring here.

[video footage]

Long shot that shows all of kids in the round table discussion with school leaders and Shell Norco General Manager.

[Interview: Kaitlyn, LYS Delegate]

What I learned at LYS is persistence. That leaders no matter how different you are, you always need to learn how to work with people - and keep going toward your goal no matter how many times you fail.

[Interview: Brett Woltjen, Shell Norco General Manager]

Sometimes we have to learn by failure. Sometimes we get to learn from a really neat environment you’ve been at. And I’m sure there was some failure in this ... right? (muffled acknowledgements) I thought so. What that will help you do is grow in life and also open up some leadership opportunities for you as well. Incredible.

[video footage]

Delegates listening to Brett speak. Long shots of all students in round table discussion. Students applaud Brett’s last statement by snapping fingers.

[Interview: Jo Pease, Co-Founder, Louisiana Youth Seminar]

For the 48 years that LYS has existed, the theme has been “No Man Is An Island, No Man Stands Alone.” If each person helps one another, then as a team we can make the world a better place.

[video footage]

Footage from delegates and counselors with arms around each other singing and swaying at close of LYS seminar. Large group shot at end with all of the delegates and counselors spelling out the letters LYS.

[Graphic]

Creative Energy FUELING the Rhythm of Louisiana, Shell Pecten and State of Louisiana

[Graphic]

Louisiana Youth Seminar logo

[video footage]

[Audio]

Shell jingle

[Graphic]

Shell Pecten centered on a white background

[Text displays]

© Shell International Limited 2018

[Video footage]

Fade to black

Title: Creative Energy - The Rhythm of Louisiana (8-27-18)

Duration: 2:41 minutes

 

Description:

For nearly a century, Shell has been part of Louisiana culture. This partnership is celebrated through the video: Creative Energy, the Rhythm of Louisiana. The resourcefulness of the people, the coordinated processes and the unique location make Louisiana a vital component to this global brand. Discover what makes this relationship sustainable and keeps Shell in sync with the uniqueness of Louisiana.

 

Creative Energy – The Rhythm of Louisiana (8-27-18) Downloadable Transcript

 

[musicians playing upbeat Louisiana jazz music]

jazz music

[video footage]

Musicians playing saxophone, tuba, clarinet, trombone, trumpet, tambourine and snare drum are silhouetted in front of colorful sunset. As camera pans up, it’s revealed that they are on the levee in front of the Mississippi River. Camera moves to close ups of musicians playing instruments in an upbeat and rhythmic style.

 

[voice over]

The rhythm of Louisiana is something you feel deep in your soul

[video footage]

All musicians are in line facing the camera and playing their instruments silhouetted in front of colorful sunset. Sun glints over the should of clarinet player near center.

 

[voice over]

we like to pass a good time

[video footage]

Group of seven people gathered under an oak tree laughing and eating crawfish and corn.

 

[voice over]

and 70 degrees or below is gumbo weather.

[video footage]

Bowl of gumbo in center of screen. Rice is in center surrounded by shrimp gumbo and French bread.

 

[voice over]

Connecting us to the world is the Mississippi River.

[video footage]

Arial long shot of Mississippi River at sunset. You can see river banks on either side of water.

 

[voice over]

Along its banks - industry thrives.

[video footage]

Tanker passing beneath a cable suspension bridge which spans the Mississippi River.

 

[voice over]

Shell has been a part of Louisiana for nearly a century,

[video footage]

Arial long shot of Shell Norco Refinery and Chemical Plant. Tanker at loading dock is in foreground. Industrial plant complex is in background.

 

[voice over]

and we’re stronger than ever.

[video footage]

Close up of a white flag with the Shell logo suspended from a flag pole and rippling with breeze.

 

[upbeat Louisiana jazz music]

jazz music

[video footage]

Musician from side playing trumpet silhouetted in front of colorful sunset and river.

 

[voice over]

Three plants between Baton Rouge

[video footage]

Long shot of Shell Geismar Chemical plant with 8 cows grazing in foreground.

[text displays]

Geismar

 

[voice over]

and New Orleans

[video footage]

Long shot of Shell Convent Refinery with sugarcane being harvested in foreground.

[text displays]

Convent

 

[voice over]

create and refine products that are needed here and all over the world.

[video footage]

Arial shot of Norco Manufacturing Complex with Mississippi River in foreground.

[text displays]

Norco

 

[voice over]

We’re a vital part of a much bigger picture.

[video footage]

Close up of male Shell employee wearing a white hard hat with Shell logo in center. Employee does a hat tip to the camera with his right hand.

 

[voice over]

We can do this because over 4,000 employees

[video footage]

Long shot of two male and two female Shell employees walking toward camera. Background shows the industrial atmosphere of a plant.

 

[voice over]

work safely,

[video footage]

Male Shell employee in a machine shop using high tech equipment.

 

[voice over]

efficiently and

[video footage]

Female Shell employee turning a valve in industrial setting of a plant.

 

[voice over]

in rhythm.

[video footage]

Three Shell employees seated in control room in front of a wall of high tech monitors.

 

[background music plays]

instrumental music

[video footage]

Close up of a first responder in a hazmat suite securing a hose to the fire truck.

 

[background music plays]

instrumental music continues

[video footage]

Group of five people with Shell employee in center. Industrial columns of plant and construction on progress in background.

 

[background music plays]

instrumental music continues

[video footage]

Close up of female Shell employee wearing safety goggles in lab setting. Employee is holding up and looking at a vial of golden color liquid.

 

[background music plays]

instrumental music continues

[video footage]

A male and female Shell employee with their backs to the camera. They look at each other and talk. Industrial setting of plant in background.

 

[background music plays]

instrumental music continues

[video footage]

Female employee reaching overhead, pulling a chain through mechanism with gears. Industrial plant in background.

 

[voice over]

Shell is committed to strengthening the local and state economy in a big way.

[video footage]

A male Shell employee climbs a staircase winding toward the top of a large white storage tank to left of screen. Center of screen has industrial pipes at bottom.

[text displays]

Annual Taxes $228.5 million

 

[voice over]

Our investments support the community, education,

[video footage]

A male Shell employee continues to climb a staircase winding toward the top of a large white storage tank to left of screen. Center of screen has industrial pipes at.

[text displays]

Annual Community Giving $20 million

 

[voice over]

and create thousands of jobs for local contractors.

[video footage]

Group of 20 or so construction workers walk with their backs toward the camera toward an industrial construction project.

 

[voice over]

Under these hardhats you see and feel the creative energy

[video footage]

Five Shell employees walk in a line talking with each other. Camera has low angle with dramatic effect.

 

[voice over]

of every person

[video footage]

Close up of a welder with face shielded and sparks being emitted from torch in machine shop setting.

 

[voice over]

on every shift

[video footage]

Male Shell employee in machine shop setting approaching a machine to operate.

 

[voice over]

every day.

[video footage]

Female Shell employee talking on hand held radio in high tech control room with monitors.

 

[voice over]

It’s a winning spirit

[video footage]

First responders dressed in hazmat gear lined up casually in front of fire house. One looks toward camera and smiles.

 

[voice over]

built on the pride of who we are.

[video footage]

Male Shell employees greet each other with a hand shake.

 

[background music plays]

instrumental music

[video footage]

Five Shell employees stand and facing camera with American flag in background.

 

[background music plays]

instrumental music continues

[video footage]

Male Shell employee in control room with monitors.

 

[background music plays]

instrumental music continues

[video footage]

Three first responders in casual dress in front of fire truck smiling toward camera.

 

[background music plays]

instrumental music continues

[video footage]

Low angle shot of two female Shell employees. Employee to left is pointing. Sun flare over the shoulder of employee to the right.

 

[background music plays]

instrumental music continues

[video footage]

Female Shell employee pulling chain through a gear. Industrial plant in background.

 

[background music plays]

instrumental music continues

[video footage]

Group of three Shell employees around control room board.

 

[voice over]

Like a jazz band - we’re men and women working in harmony

[video footage]

Low angle of a female and male Shell employee. Male is pointing.

 

[voice over]

to keep each other and our communities safe.

[video footage]

Five first responders in hazmat gear – various stages of uniform, smiling into camera. Standing in front of three fire trucks.

 

[voice over]

This is where we live

[video footage]

Five Shell employees in hard hats, smiling into camera. Industrial plant in background.

 

[voice over]

and we’re proud to call it home.

[video footage]

Close up of a first responder in gear. Making slight hat tip with a smile toward the camera.

 

 [voice over]

Embracing our culture

[video footage]

Wide shot showing crowd at New Orleans Jazz Fest. Flag with Shell logo blows in foreground.

[text displays]

New Orleans Jazz Festival presented by Shell

 

[voice over]

Sustaining our environment

[video footage]

Arial shot of Louisiana wetlands with 2 motor boats being driven on water.

 

[voice over]

and Fueling the world.

[video footage]

Jet taking off on runway

 

[voice over]

We are Shell Louisiana.

[video footage]

Close up of female Shell employee wearing white hard hat with Shell logo in center. Employee is looking into camera and smiling.

 

[musicians playing upbeat Louisiana jazz music]

jazz music

[video footage]

Various camera angles of Musicians wearing bright yellow shirts with Shell logo on right chest. Camera moves as musicians laugh and play music while facing into golden hour just before sunset.

 

[voice over]

Creative Energy - The Rhythm of Louisiana.

[video footage]

Musicians wearing bright yellow shirts face camera while playing their instruments.

[text displays]

Creative Energy - The Rhythm of Louisiana

 

[recorded sound]

Yeah!

[video footage]

Musicians wearing bright yellow shirts face camera and raise hands in air.

 

[Audio]

Shell jingle

[Graphic]

Shell Pecten centered on a white background

[Text displays]

© Shell International Limited 2018

[Video footage]

Fade to black