Main content | back to top
Are We There Yet?
To answer the big questions about the future of driving, we turned to some industry decision makers from around the world to tell us what lies on the road ahead.
Dr Wolfgang Warnecke – Mobility Chief Scientist, Shell
What will cars run on in the future?
Within the next 15 years hydrogen-powered fuel cell cars will become visible on the road. Today the automotive industry appreciates the huge difference between fuels and oils. The task now is considerably more humbling — influencing a major share of the future of mobility for the world. At Shell there are several hundred people working on developing new solutions to mobility in the future. That’s a big responsibility for so few. When we work with cutting edge companies like Ferrari, there is a direct transfer from the track to the road.
Phil Blythe – Professor of Intelligent Transport Systems, Newcastle University
Will we grind to a halt or can our technology and infrastructure adapt to cope with the increased demand on the road?
In the future, vehicles and transport infrastructure will cooperate much more than they do today. Cars will communicate with each other, with the infrastructure, and both car and infrastructure will communicate with people through mobile devices such as mobile phones.
Lorenzo Ramaciotti – Design Director, Fiat Group
In the face of ever-restrictive legislation, how is it possible to design some of the world’s most stylish cars?
The boundaries, the limitations of design exerted by safety and emissions legislation, are getting much stricter – particularly on sports cars. High-performance cars demand a larger amount of energy. Design can help by reducing drag and making the car lighter, but the next major step is going to be integrating hybrid technologies and alternative fuels that allow this performance to be generated with less energy.
Gerald Killmann - Head of Powertrain Development at Toyota Europe
What’s around the corner and under the hood for drivers over the next 25 years?
I definitely believe that in the future we can have cars that look good, are exciting to drive and won’t damage the planet. My personal goal is to provide society with at least one car that is environmentally friendly, in the sense that it actively contributes to the environment. Maybe it will clean the air and help to compensate for the influences of older cars on the road. It may run on completely renewable resources and will still be exciting to drive.
Stefano Domenicali – Team Principal, Ferrari Scuderia
How will F1, the pinnacle of motorsport, adapt to stay in the fast lane?
In the future, the basic Ferrari values of competition and commitment to success will remain unchanged. With limitations on Formula One engine development, our association with Shell, in terms of development of fuels and lubricants, offers a key area where we can unlock additional performance.
Stephan Reil – General Manager, Audi Quattro
Cars will change, but the drivers won’t. So how will they continue to enjoy the experience?
One of our main goals for the future is for the driver to remain the boss. I am confident that we can have cars that are great fun to drive and have genuine emotional appeal. In the future, we have to answer the questions concerning the environment and the use of resources. Cars will look different and feature sophisticated new technologies. But they will still be fun to drive.