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1. What is Shell V-Power NiTRO+ Premium Gasoline?

New Shell V-Power NiTRO+ Premium Gasoline is an innovative new premium formulation that provides the BEST TOTAL engine protection you can get. It delivers unbeatable protection against gunk and corrosion and superior protection against wear.

2. What is gunk?

Engine gunk or carbon deposits acts like a sponge, absorbing and trapping gasoline, and making combustion less efficient.  Industry data indicates that a cleaner engine can perform as originally designed, making it more fuel efficient with lower emissions. All Shell Nitrogen Enriched Gasolines, including Shell V-Power NiTRO+ Premium Gasoline, contain an exclusive formula designed to actively protect against performance-robbing gunk in all three grades. Tested against competitors’ premium fuels, using industry standard tests, Shell V-Power NiTRO+ Premium Gasoline delivered unbeatable protection against gunk.

3. What is corrosion?

Corrosion is caused by moisture and other contaminants that can make their way into a vehicle’s fuel tank. It can impact the fuel pump, fuel lines, and fuel injectors.  Furthermore, formation of particles from corrosive processes such as rusting of steel surfaces can contribute to the blockage of fuel filters, impacting overall vehicle operation. Tested against competitors’ premium fuels, using industry standard tests, Shell V-Power NiTRO+ Premium Gasoline delivered unbeatable protection against corrosion.

4. What is wear?

Wear can occur when two metal surfaces rub together leading to loss of metal from those surfaces.  For example, two metal surfaces sliding against one another, such as a piston moving up and down against the cylinder wall of an internal combustion engine. Abrasive wear in the piston assembly occurs slowly over time, with potential detrimental effects including higher oil consumption, loss of power and higher emissions.

Moving parts in the fuel system (fuel pumps, fuel injectors) are subject to wear, as are many engine components. Tested against competitors’ premium fuels, using industry standard tests, New Shell V-Power NiTRO+ Premium Gasoline delivered superior protection against wear.

5. How was new Shell V-Power NiTRO+ Premium Gasoline tested?

We test our formulations in industry standard laboratory procedures and bench engines, and in a range of popular vehicles found on the road today. We have clocked more than half a million equivalent miles of testing, which includes various conventional and modern vehicles, such as those equipped with turbo-chargers, direct-fuel injection, and flex-fuel vehicles.

6. Why did Shell decide to develop Shell V-Power NiTRO+ Premium Gasoline?

Forty percent of today’s current new automobile models coming off production lines are designed for premium fuels and these numbers are only expected to grow.  In addition, 20% of all Shell consumers buy premium, but 80% of these consumers believe all premiums are the same. We launched Shell V-Power NiTRO+ Premium Gasoline so we could address this growing consumer demand in the industry and differentiate Shell from other premiums.

7. What makes Shell V-Power NiTRO+ Premium Gasoline different than other Shell grades?

Shell V-Power NiTRO+ contains the highest concentration of the Shell Nitrogen Enriched Cleaning System and cleans up faster than Shell regular.  In fact, Shell V-Power now contains seven times the amount of cleaning agents required by federal standards.  The new Shell V-Power NiTRO+ formulation contains an innovative combination of two key cleaning agents that work together in harmony to provide the BEST TOTAL engine protection you can get. It provides unbeatable protection against gunk and corrosion, and superior protection against wear.

8. Is Shell V-Power NiTRO+ Premium Gasoline suitable for motorbikes?

Yes. Shell V-Power NiTRO+ Premium Gasoline is effective in all gasoline-powered engines found in conventional, modern and hybrid vehicles as well as motorcycles.

9. What is the nature of the new BMW relationship and why do they endorse Shell V-Power NiTRO+?*

In 2015, Shell and BMW announced an exciting new relationship. In its endorsement, BMW recommends that Shell V-Power NiTRO+ Premium Gasoline for the BMW M class vehicle to get the best performance out of their vehicle. Shell V-Power NiTRO+ Premium Gasoline is the only premium fuel recommended by BMW M.

10. What is the BMW Sweepstakes and how do I enter?

To celebrate the new 2015 BMW endorsement, we will award 100 new BMWs to customers in the first 100 days of the Shell V-Power NiTRO+ Premium Gasoline Premium Gasoline campaign from June 1, 2015 through September 8, 2015.  Customers will earn10 entries when they swipe their Fuel Rewards™ card with a Shell V-Power NiTRO+ Premium Gasoline purchase and they will earn 1 entry when they swipe their Fuel Rewards Card with a Shell Regular, Mid-Grade, or Diesel purchase.  Full details and official rules can be found at www.shell.us/win.

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