Shell has created a unique new online experience that provides a personalized tour of the Scuderia Ferrari Garage and F1 Paddock. For the first time ever, fans can take a money-can’t-buy journey through the corridors of power which have traditionally been off limits to the public.
‘Scuderia Ferrari Uncovered’, developed by Shell as part of its Technical Partnership with Ferrari, allows you to navigate your own way through the garage, stopping at points to explore areas in more depth. Videos, information and data are then displayed to provide insights on the team behind the race and a more immersive experience into the sport.
The asset provides detailed information on aspects of the garage as well as the Shell Technical Partnership with Ferrari, that’ll whet the appetite of every F1 fan. Breakaway sections allow fans to explore elements such as the aerodynamics of the car; background stories from the superstar drivers; the cockpit; the Shell track lab; the countdown before a race; and what goes in to the perfect blend of Shell V-Power NiTRO+ Race Fuel and Shell Helix Ultra motor oil. Both products are crucial to Scuderia Ferrari each season to maximize performance from the power unit.
Eager users can even walk out onto the pit lane to see how the Scuderia Ferrari crew operates as they prepare for, and execute, a pit stop during an F1 race, with step-by-step commentary of the process from previously unseen angles.
Check out the Scuderia Ferrari Garage and F1 Paddock for yourself here.