In 2015, Shell launched Shell V-Power® NiTRO+ Premium Gasoline with the claim that Shell V-Power NiTRO+ provides consumers with the BEST TOTAL engine protection they can get.
This summer, from June 6 to October 2, Shell is back with a bold new campaign designed to challenge consumers’ beliefs. Think all premium fuels are the same? THINK AGAIN.
Shell will be back on your TVs this summer with the commercial featuring the gunk, wear and corrosion monsters. Additionally, you’ll be hearing about Shell V-Power NiTRO+ Premium Gasoline and the “Shell-Pennzoil Performance Line” on ESPN Radio during key sporting events and popular talk shows, such as Mike & Mike. The national media campaign also includes search, display advertising, social and monthly print ads in Car and Driver and Road and Track magazines.
To celebrate the new campaign, Shell will be offering a new Fuel Rewards® promotion: for the first time ever customers have the opportunity to earn Fuel Rewards savings when they purchase at least eight gallons of Shell V-Power Nitro+ Premium Gasoline at participating Shell stations. Learn more about this promotion at www.fuelrewards.com.
Plus, Shell will be hosting events in Seattle and in Chicago where they plan to take the campaign to new heights at the famed Chicago Air and Water Show. Learn more about Shell V-Power NiTRO+ Premium Gasoline here!