With the world’s population and energy consumption increasing dramatically over the next 50 years, the world needs to invest in a broader energy mix. The Shell #makethefuture initiatives aim to inspire and unlock people’s scientific ingenuity and creative spirit to help answer tomorrow’s challenges.
One of these initiatives, the Shell #makethefuture Music Contest, launched in March and invited musicians to write an original song mixing in the Sounds of Energy to encourage an interest in Science, Technology, Engineering and Math (STEM) and to inspire others to #makethefuture better.
After reviewing eligible entries, a judging panel selected a winner by awarding points (on a scale from one to five with five being the highest) based on the following criteria: (1) song aligned with the #makethefuture initiative; (2)song used at least three of the Sounds of Energy with one being the sound of the Shell Eco-marathon vehicle engine; (3) song’s uniqueness; and (4) song displayed band/musician’s artistic ability.
After the panel went through the judging process, Rocko Stedy’s Make the Future song came out as the ultimate winner with the highest score. Rocko Stedy also won the public’s choice after several weeks of online public voting.
Hailing from Houston, Texas, Rocko Stedy combines a hip-hop sound, inspiring words and love for culture to help people discover their passions and reach their full potential. Themes that resonate through Stedy’s music include accepting your past, appreciating your present and welcoming your future.
Stedy says, when creating the song, “I chose the sounds that resonated with the energy of the mood I wanted to create… The certain frequencies emitted an emotion to bring forth the message I wanted to create: one of inspiration and technology. I believe that each of these sounds brings an element of drive and power in order to create a transformation. Something very needed in our society today."