Press Release

New Look for Shell Card

03/04/2006

Shell Card has new look and more incentives for new customers. The "Take Your Pick" Promotion Pays New Customers Back With $25 Gift Cards from Some of America's Favorite Retailers.

Don’t be surprised if you see Shell customers accelerating a little faster to get to the pump this spring.  Shell Oil Products US (Shell), the marketer of the no. 1 selling gasoline brand in America, has launched the “Take Your Pick” promotion to reward new Shell Card holders for their fuel purchases, making a visit to the pump a more fulfilling experience.

Now through June 19, consumers who apply and are approved for the proprietary no-fee Shell Card are eligible for a $25 gift card from one of five pre-selected retailers, including Shell. Other $25 gift cards may be selected for use at Best Buy, Lowe’s, Amazon.com or iTunes.

Customers who make three purchases with their new Shell Card within the first 60 days will receive the $25 gift card of their choice in the mail. Additionally, the Shell Card has experienced a complete redesign. The new format is translucent – an industry first!

“The ‘Take Your Pick’ promotion is one of the most competitive credit card offers in the industry, says Carolyn Yapp, Shell US card and payments manager. “Shell realizes that to broaden the company’s branded gasoline credit cardholder base, we need to continue to offer incentives that quickly provide real value to consumers.”

Consumers can apply for the Shell Card at Shell retailers nationwide via the Web site at http://www.shell.com/us/creditcards or via phone at (888) 98-SHELL (987-4355).

The “Take Your Pick” promotion is also designed to benefit Shell-branded wholesale, direct retail and multi-site operators by helping to drive traffic to sites and increasing the number of Shell Card holders, which are among the company’s most frequent and loyal customers.

Shell Card customers purchase double the amount of fuel as compared to regular bankcard customers, and Shell does not charge transaction fees on the Shell Card, another benefit for operators.

*Subject to credit approval. This offer is limited to one $25 Gift Card per new account. Shell Gift Card not available to New Jersey residents. Qualifying card members that select the iTunes option will receive an "iTunes 25 song download certificate".

Songs are valued at 99 cents each. Gift Card selection is made at the time of application. If no Gift Card is selected, the Shell Gift Card will be assigned as the default selection except in NJ where you will receive a card of our choice. Gift Card will be mailed separately following the third qualifying purchase. Terms and conditions apply to gift cards and vary by retail merchant.

See back of Gift Cards for specific terms and conditions for use. All names, designs and marks are trademarks of their respective owners and are used with permission. Retail merchants are not affiliated with Shell, Citigroup, or each other and are not sponsors or co-sponsors of this promotion.

Offer valid for applications received through 6/19/2006.