Press Release

Triple Rebates for New Shell Mastercard Cardholders

14/12/2005

During 60 Day Promotional Period New Cardholder Rebates Can Average 35 Cents Per Gallon at the Pump and up to 15 Dollars Per Day on Jiffy Lube Services

As cost-conscious consumers seek savvy ways to save at the pump, Shell Oil Products US (SOPUS), marketer of the No. 1 selling gasoline brand in the United States, launches a new credit card incentive and marketing campaign for the Shell MasterCard® from Citi® Cards.  Through this campaign, new Shell MasterCard credit card holders will earn triple Shell rebates for 60 days on all Shell gasoline purchases, the first $100 spent at Jiffy Lube locations per day, and everyday purchases. This means that new cardholders can earn a rebate of 35 cents per gallon at an average price of $2.35 per gallon when using a Shell MasterCard® from Citi® Cards for their Shell gasoline purchases.

The Shell MasterCard already offers one of the best credit card rebate programs in the industry with an everyday rebate of 5 percent on all Shell gasoline purchases.  However, to motivate more consumers to take advantage of these everyday benefits, consumers who apply for the card between October 15, 2005 and January 15, 2006, and are approved for a new Shell MasterCard account, will earn triple rebates on their Shell MasterCard purchases. With triple rebates these new cardholders will earn a 15 percent rebate on Shell gasoline and on the first $100 spent on Jiffy Lube services per day, and a 3 percent rebate on all their other purchases.  New cardholders can take advantage of the triple reward for 60 days from the date their new account is opened.  At the end of the 60-day period, the rebate will return to the everyday savings of a 5 percent rebate on all Shell gasoline and on the first $100 spent on Jiffy Lube services per day, as well as the 1 percent rebate made on purchases everywhere else MasterCard is accepted.  All rebates are applied directly to customers’ monthly statements as credits toward future Shell gasoline purchases made with the Shell MasterCard.

“The triple-triple reward program is yet another example of the dedication of Shell to finding new and innovative ways to offer consumers savings at the pump,” said Elizabeth Hudson, manager of the Shell MasterCard program at Shell Oil Products US. “It also helps ensure that Shell continues to maintain one of the largest credit card portfolios in the industry.”

The efforts to promote the Shell MasterCard triple rebate promotion include a national advertising and communications campaign that utilizes cable TV, Internet and radio advertisements and public relations efforts to generate awareness.  In addition, Shell stations will receive a comprehensive point-of-purchase package that includes pump toppers, pole signs, register signs and other signage with a unique and eye catching design. 

“We designed the promotion and the national advertising and communications campaign with two primary objectives in mind: helping to boost traffic at our stations and increase the number of applications for the Shell MasterCard,” said Hudson. “The energy of the promotion is a great example of how Shell is dedicated to supporting its credit card portfolio with marketing incentives that grow accounts, promote customer loyalty and increase sales volumes.”

All year long, the Shell MasterCard consistently provides excellent benefits to cardholders, such as:

• 5 percent rebates on Shell gasoline and on Jiffy Lube purchases up to $100 per day
• 1 percent rebates on purchases everywhere else
• No annual fee first year, waived thereafter with 9 or more Shell gasoline purchases per year.
• 24-hour exceptional customer service
• Online account management
• ATM cash access and more

“The Shell MasterCard® from Citi® Cards has been recognized as one of the leading customer value propositions in the industry,” says Carolyn Yapp, Shell US Card & Payments Manager. “With this promotion Shell continues to seek ways to set the bar by offering unprecedented customer incentives to attract new applicants.”

To apply for the new Shell MasterCard, call 1-877-My-SHELL, log onto www.877MyShell.com - opens in new window or visit your local Shell station or Jiffy Lube service center. To find locations near you, go to www.localshell.com - opens in new window or www.jiffylube.com - opens in new window.

Questions: 
GCI Group - Julie Law: 323/761-7405

Shell Oil Products US - Shell Media Line: 713/241-4544