Shell and Kroger co. Team Up to Save at the Pump

Shell, the no. 1 selling gasoline brand in the U.S., and Kroger Co., the nation’s largest traditional supermarket retailer, today announced the expansion of their exclusive alliance to continue helping customers save at the pump in multiple cities around the country.  The exciting fuel rewards loyalty program provides shoppers the opportunity to save on fuels simply by using their Kroger Plus Card or other Kroger family of brand store loyalty cards to earn points that can be redeemed at participating Shell stations for fuel discounts. 

Beginning August 30, the latest round of fuel rewards market launches with Kroger Co. will provide Shell customers in new areas around the country increased value for their money. Key markets launching the fuel rewards program include Dallas-Ft. Worth, TX, Lexington, KY, Louisville, KY, Rockford, IL, Evansville, IN, Beckley, WV, and Roanoke, VA, among other surrounding smaller outlying cities. Customers in the participating markets can save 10 cents per gallon for every 100 Fuel Points earned at Kroger family of brand stores, including Hilander and Dillons supermarkets when they use their loyalty card.

Customers are able to redeem their Fuel Points exclusively at participating Shell stations and Kroger Fuel Centers, up to 35 gallons per fuel purchase.  In Roanoke, VA only, customers may redeem up to 1,000 Fuel Points per visit to save up to $1.00 per gallon at Kroger Fuel Centers (up to 35 gallons per fuel purchase).

“Our participation in this program is helping our customers fill their gas tanks for less,” said Dan Little, North America fuels marketing manager for Shell Oil Products U.S. “In today’s economic times, it’s more important than ever for companies like Kroger and Shell to join forces to offer our customers optimum savings and rewards.” 

Shell and Kroger previously announced similar alliances in other cities around the country, including key markets: San Diego, CA, Cincinnati, OH, Detroit, MI, Indianapolis, IN, Little Rock, AR, Jackson, MS, Nashville, TN and Richmond, VA.  

This fuel rewards program provides shoppers the opportunity to save on Shell Nitrogen Enriched Gasolines when using their Kroger family of brands loyalty card at the supermarket register.  The program offers customers the option to redeem their Fuel Points through a price “roll-back” experience at the pump utilizing the Shell Rewards proprietary software platform.

Customers earn one Fuel Point for every dollar spent on most items at participating Kroger family of brand stores when they use their Kroger Plus Card or other Kroger family of brand store loyalty card. Fuel Points will be automatically added to Kroger Plus Card or other Kroger family of brand store loyalty card accounts and will be reflected on customers’ grocery receipt after every purchase. Fuel Points must be used during the month they are earned or by the end of the following calendar month.

Customers may redeem their Fuel Points at Kroger Fuel Centers or participating Shell stations by using their Kroger Plus Card or other Kroger family of brand store card at the pump, manually entering their card number or entering their alternate ID, which will initiate the fuel savings. Customers with questions about the grocer rewards program can call the Kroger Customer Service at 1-800-576-4377, or contact Shell Customer Service at 1-888-GO-SHELL for participating Shell locations.

For additional information, please visit www.shell.us/kroger or www.kroger.com/fuel - opens in new window.

FOR MEDIA USE ONLY: Images and b-roll are available for download at: www.shell.us/fuelrewards.

The Kroger Co. [NYSE: KR], the nation’s largest traditional grocery retailer, employs more than 326,000 associates who serve customers in 2,469 supermarkets and multi-department stores in 31 states under two dozen local banner names including Kroger, City Market, Dillons, Jay C, Food 4 Less, Fred Meyer, Fry’s, King Soopers, QFC, Ralphs and Smith’s. 

The Company also operates 773 convenience stores, 392 fine jewelry stores, 850 supermarket fuel centers and 40 food processing plants in the U.S.  Kroger, headquartered in Cincinnati, Ohio, focuses its charitable efforts on supporting hunger relief, health and wellness initiatives, and local organizations in the communities it serves.  For more information about Kroger, please visit www.kroger.com - opens in new window.

Shell Oil Products US, a subsidiary of Shell Oil Company, is a leader in the refining, transportation and marketing of fuels, and has a network of approximately 6,100 branded gasoline stations in the Western United States. Shell Oil Company is an affiliate of the Shell Group [(NYSE:RDS.A) and (NYSE:RDS.B)]. Shell Oil Company is a 50 percent owner of Motiva Enterprises LLC, along with Saudi Refining, Inc. Motiva Enterprises LLC refines and markets branded products through more than 8,300 Shell-branded stations in the Eastern and Southern United States.

Royal Dutch Shell plc is incorporated in England and Wales, has its headquarters in The Hague and is listed on the London, Amsterdam, and New York stock exchanges. Shell companies have operations in more than 100 countries with businesses including oil and gas exploration and production; production and marketing of Liquefied Natural Gas and Gas to Liquids; manufacturing, marketing and shipping of oil products and chemicals and renewable energy projects including wind and solar power. For further information, visit www.shell.com.

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