UNITED STATESNews and Media Releases
811 Know What's Below. Call Before You Dig
09/11/2009
Richard Childress racing helps keep America's neighborhoods safe by supporting the common ground alliance and "call 811"
Calling 811 is like having a spotter when you're digging.
Richard Childress is a strong advocate for safety and protecting the community and environment. All four Richard Childress Racing (RCR) teams are supporting the Common Ground Alliance (CGA) and its "Call 811" initiative this week in Homestead to help educate fans about the importance of calling 811 before doing any digging or excavation activity. A quick and easy call to 811 helps to protect people from unintentionally hitting underground pipelines, infrastructure and utility lines, which can put the community and environment at risk.
As part of the race teams' support, the No. 29 Shell-Pennzoil car will feature a logo on the deck lid that will read, "811 Know what's below. Call before you dig." In addition to support from RCR and Shell, CGA is also working with driver Joey Logano to help communicate the "Call 811" message at an appearance during race weekend.
The national "Call Before You Dig" number, 811, was created to help protect people from potential life-threatening situations and against the disruption of service to America’s underground infrastructure systems. Every digging job requires a call – even small projects like planting trees or shrubs.
"The CGA is very thankful to be working with partners like Shell that share our passion for keeping America safe and protecting the country's underground infrastructure,” said Bob Kipp, President, Common Ground Alliance. "By reaching such a large audience through this campaign, we are making big strides to help keep America’s neighborhoods safer."
"Calling 811 is like having a spotter when you're digging," said Richard Childress, President and CEO, Richard Childress Racing. "The spotter's job is it to let the driver know whether or not it is clear before he makes a move on the track helping him to avoid a collision that would put everyone in jeopardy. 811 helps keep neighborhoods safe by ensuring people know what's below and that they’re clear to break ground."
"Our alliance with Richard Childress Racing creates another way for Shell to raise visibility for the nationwide '811 Call Before You Dig' program, an important service that is critical to safe operations and protecting America’s underground infrastructure," said Mary Mujica, President, Shell Pipeline Company LP. "Placing the 811 logo on a race car during one of the most watched races of the year will help educate more than 75 million people about the importance of calling before you dig."
Photos: Available upon request
More Info: www.shell.us/racing, www.call811.com, www.commongroundalliance.com, www.rcrracing.com
Contact:
Jake Toplitt,
Edelman
312-233-1327
Jake.Toplitt@matter-edelman.com