News and Media Releases
Racing Powerhouse Backs Quaker State
02/04/2009
Hendrick Motorsports backs Quaker State in challenge to motor oil competitors based on championship winning relationship with brand.
Hendrick Motorsports, winners of eight NASCAR Cup Championships, including the last three with Jimmie Johnson, knows they have one less thing to worry about each week because they have Quaker State racing oil coursing through all of their engines. With that in mind, the organization is supporting Quaker State in its challenge to major competitors to end the motor oil "Wear Wars."
"Every team literally has hundreds of variables to worry about in the car each race, but one thing we never have to think about is the racing oil," said Jeff Andrews, director of engine operations for Hendrick Motorsports. "Quaker State always delivers consistent performance for us, and they are one of our most vital technology partners. We're completely confident backing them in the engine wear challenge."
On March 20, Quaker State issued a challenge to its competitors. A letter was sent from Steve Harman to the executives responsible for Mobil 1, Castrol and Valvoline, and a reprint of that exact letter was published in a full-page advertisement in USA Today to make the motoring public aware of the challenge.
The motor oil comparison was an effort to clarify the ongoing advertising campaigns boasting comparative wear protection claims. With some of the leading lubricant manufacturers included in the comparisons, Quaker State sought to confront the competition in a test that would provide consumers with the hard facts behind the wear protection numbers. Quaker State sought to put an end to the "Wear War."
Quaker State & Hendrick Motorsports
Initiated 13 years ago as a sponsorship, the Quaker State relationship with Hendrick has grown over the years into a championship-winning technical team. Quaker State engineers work diligently with Hendrick Motorsports throughout the season to analyze and adjust racing oil formulations, never leaving anything on the table.
In turn, Hendrick Motorsports helps the Quaker State technology team every weekend, as each driver in the Hendrick stable--Jimmie Johnson, Jeff Gordon, Dale Earnhardt Jr. and Mark Martin--put Quaker State racing oils to the test.
Quaker State
Quaker State provides everyday drivers with durable oil that can withstand the harsh conditions of everyday driving. In a time when value is more important than ever, Quaker State full synthetic is offering consumers unsurpassed wear protection that helps maximize the performance of an engine at an affordable price.
In addition to lab testing, Quaker State's full synthetic motor oil has been tested in the harshest everyday driving conditions like those faced by New York City taxis. Quaker State's full synthetic motor oil has been tested in a dozen New York City taxis - with some vehicles accumulating more than 200,000 miles and some experiencing extended oil drains.
For more information on this challenge, the ASTM Sequence IVA wear test, and the full line-up of Quaker State products, visit www.QuakerState.com.
About Quaker State
Quaker State brand products are manufactured by Shell Lubricants. The term 'Shell Lubricants' collectively refers to the companies of Royal Dutch Shell plc that are engaged in the lubricants business. Shell Lubricants companies lead the lubricants industry, supplying 13% of global lubricants volume. The companies manufacture and blend products for use in applications ranging from consumer motor oil and food processing oils to heavy industrial lubricants and commercial transport oils.
aKline & Company, "Competitive Intelligence for the Global Lubricants Industry, 2007 - 2017."
Notes to Editors
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