News and Media Releases
Brilliant Shine From Innovative Design
02/06/2009
Black Magic® Bullet Wheel Polishing Tool Provides Precision Polishing For Motorists
Today's wheels come in a variety of sizes and designs, and great pride is put into their appearance as each variation can say a lot about the vehicle's owner. Yet, not only are wheels often the first place a person's eyes go on a car, they also are often the first place dirt and grime collect. Keeping wheels looking like new can require pain-staking detail and elbow grease.
As a brand committed to introducing automotive detailing products that provide the ultimate shine for wheels and tires, Black Magic has introduced the Black Magic® Bullet Wheel Polishing Tool. The Bullet is a smart, innovative tool designed to polish wheels, access all of the hard to reach spots, as well as significantly reduce the time it takes to replenish and revitalize wheels to a shine that attracts attention.
"Wheels are arguably the most abused part of any vehicle, as exposure to break dust, road grime, salt and tar on a daily basis can make it difficult for a car owner to keep up with maintenance," says Karra Shelnutt, Black Magic Brand Manager. "Polishing the entire wheel, nooks and all, can be next to impossible; and having a tool that not only takes the hard work out of polishing, but makes it easier and faster as well is very important.
The Black Magic Bullet is built unlike any other polishing tool currently available as it is designed to easily access hard to reach areas with its inventive ergonomics and efficient cone shape, while also standing up to the abuse the grit and grime impose on it."
Tight, intricate wheel spaces can be particularly difficult to clean and polish, and the tapered Black Magic Bullet is designed to reach those tight spaces most other tools cannot get to. It is made to polish the entire wheel in just minutes.
The Black Magic Bullet Wheel Polishing Tool attaches to a variable-speed cordless drill and is made of absorbent foam and gentle microfiber, ensuring only the softest, safest material is touching your rims. The Bullet is also equipped with a flip-down handle for added control to help thoroughly polish each corner of the wheel and is a great way to get a brilliant shine out of all wheels.
For additional information, please visit Black Magic at www.BlackMagicShine.com. - opens in new window
About Black Magic®:
Black Magic products are produced and marketed by Shell Lubricants. The term 'Shell Lubricants' collectively refers to the companies of Royal Dutch Shell plc that are engaged in the lubricants business. Shell Lubricants companies lead the lubricants industry, supplying 13% of global lubricants volume.a The companies manufacture and blend products for use in applications ranging from consumer motor oil and food processing oils to heavy industrial lubricants and commercial transport oils. The Shell Lubricants portfolio of top-quality brands includes Pennzoil®, Quaker State®, FormulaShell®, Shell TELLUS®, Shell CASSIDA®, Shell
RIMULA®, Shell ROTELLA® T, Shell SPIRAX®, a portfolio of leading car care brands and Jiffy Lube® lubrication services.
aKline & Company, "Competitive Intelligence for the Global Lubricants Industry, 2007 - 2017."

