UNITED STATESNews and Media Releases
Shell Named Official Fuel for Car and Driver, Road & Track and Cycle World
13/10/2009
In case you haven't picked-up the latest issues of Car and Driver, Road & Track or Cycle World, Shell was recently announced as the official fuel provider of all three publications. As part of the agreement with Hachette Filipacchi Media U.S. (HFM) announced last month, all vehicle testing and evaluations by the brands' editorial teams will be fueled exclusively by Shell Nitrogen Enriched Gasolines.
This relationship allows Shell to engage a very influential group of automotive and motorcycle enthusiasts who understand the importance of using high-quality gasolines.
"This relationship allows Shell to engage a very influential group of automotive and motorcycle enthusiasts who understand the importance of using high-quality gasolines," said Karen Wildman, Shell North American brand and communications manager. "At Shell, we love what we do. We pride ourselves on being a leader in advanced fuels technology, and are pleased to bring these insights to HFM U.S. readers."
The program will connect Shell Nitrogen Enriched Gasolines with Car and Driver, Road & Track and Cycle World. All cars, trucks and motorcycles that undergo vehicle testing in the U.S. will be fueled by Shell. As part of the relationship, the Shell brand will be seen across the three magazines' print, online and radio platforms.
"The relationship is a win-win for our audience of enthusiasts, who have a deep passion for their vehicles and will appreciate greater insight into the most recent advancements in fuel technology," said John Driscoll, SVP, chief brand officer, Car and Driver and Road & Track. "They are recognized by their friends and families as experts, so Shell benefits by educating these influencers and empowering them to become 'brand ambassadors.' Furthermore, this relationship with Shell allows us to add yet another level of consistency with our vehicle evaluations and testing by controlling the fuel that is used."
Through the alliance, Shell enthusiasts and customers will receive relevant content and information from these top automotive publications, helping keep you up-to-speed on a variety of topics related to the world of cars! Additionally, Shell enthusiasts will be able to catch Shell experts on "Car and Driver Radio," "Road & Track Speed Radio" and "Cycle World Radio."
Top automakers agree that all gasolines are not the same and that a clean engine performs better. Shell works very closely with automotive manufacturers to gain insight into current and future engine technologies. Shell Nitrogen Enriched Gasolines have been extensively tested, clocking more than a half-million miles in various engines and vehicles, covering a wide range of conventional, modern turbo-charged, direct-fuel-injected and hybrid engines - and are available at all Shell stations across the U.S.
Stay tuned for more news from the Shell team and HFM!