Group Manager Pennzoil Brand Management, Marketing
- Location: US
- Joined Shell: November 2001
What is your current role at Shell?
I direct the marketing activity to make the Pennzoil brand more valuable to our consumers and customers.
What do you like best about your role?
I thoroughly enjoyed coming aboard at this particular point in Pennzoil’s life. Consumers want to love Pennzoil for its rich heritage as a trusted brand. However, many consumers cannot readily articulate what is special and different about Pennzoil. So we are working hard to change that.
On June 28th 2004 we launched a new advertising campaign that gives people a lot more to talk about – we’ve got engines popping out of cars everywhere to get what they want – Pennzoil. We’re giving consumers a solid reason why Pennzoil should be their motor oil, because it’s not just oil, its Pennzoil.
Tell us about your background and experience
Before Shell, most of my career has been with Coca-Cola and Kellogg, where I managed seven different products and their respective ad campaigns. My most intense and holistic business management learning opportunity was at Kellogg’s, launching the cereal called Smart Start.
I also have experience in marketing consulting where I worked on innovation and positioning projects for Wrigley’s, Welch’s, Quaker Oats, Royal China, Cartoon Network, and Hunt’s Pudding at ConAgra Foods. Additionally, I have an MBA in Marketing and International Business.
What makes you stay at Shell?
I joined Shell for the unique brand management opportunities specific to Pennzoil and I stay for the opportunities to work on a strong portfolio of brands and for continuous career opportunities.
