Cookie Description Opt-Out Link/More details regarding specific privacy policy
6Sense Allows Shell to deanonymize website visitors at the account level, understand the impact of Shell’s ad campaigns, and provide insights to sales about account-level behavior. https://6sense.com/privacy-policy/
9th Decimal Allows Shell to determine how well their advertising campaign perform based on incremental visits to store locations that can be tied specifically back to ad campaigns for optimization purposes and for gaining deeper insights into visiting audiences. http://mobile.truste.com/mobile/preferences/0/?pid=ninthdecimal01
AcuityAds AcuityAds is an intuitive platform that helps Shell understand the consumer journey from a single screen allowing brands to utilize decision science to uncover the best route for each consumer. The AcuityAds pixel allows us to provide deeper insights, optimizations and attribution improving overall performance and experience. https://illumin.com/legal/privacy/cookie/
Adobe Tracking Cookies We use Adobe Analytics to understand how users arrive on our website(s) and how they engage with us on the website. The data is used to improve the user experience. Adobe also uses this cookie to understand the content with which you have engaged on our website(s) so they may subsequently deliver some targeted advertisements to you. http://www.adobe.com/uk/privacy/opt-out.html
Amazon Amazon Attribution measures non-Amazon Advertising media such as search ads, social ads, display ads, video ads and email marketing in order to provide personalised targeting recommendations based on Amazon customer profiles. Amazon DSP is a demand-side platform that enables advertisers to then programmatically buy display, video and audio ads both on and off Amazon using attribution insights. https://www.amazon.com/gp/help/customer/display.html
AppNexus Xandr/AppNexus allows Shell to connect ad delivery and site visit information back to Madison Logic for account level insights, to understand the impact of Shell's ad campaigns, and provide insights to sales about account-level behavior. https://monetize.xandr.com/privacy-center/opt_out
Atlas Atlas tags allow us to measure the performance of our advertising across devices, browsers and publishers. https://atlassolutions.com/privacy-policy/
Bing The Bing Ads Universal Event Tracking tag helps us understand how our Bing campaigns perform by tracking actions on Shell websites once ads have been clicked.  https://choice.microsoft.com/en-US/opt-out
Crazy Egg We use the Crazy Egg service to help us improve the visitor experience and performance of our website. Crazy Egg provides graphical, video and text analysis of visitor behaviour on a website. It tracks where visitors click and allows us to fine-tune the layout and design of our web pages. https://www.crazyegg.com/privacy
ContentSquare ContentSquare is a UX analytics platform used to help improve the experience our customers have on the website. http://optout.contentsquare.net
Digilant Digilant is a marketing technology company that offers a platform designed to support programmatic media buying. A conversion pixel is added to track performance metrics and derive insights for media investments and a re-targeting pixel captures data to show an ad to users who have demonstrated interests from the site. https://digilant.com/privacy-policy
DoubleClick Floodlight DoubleClick Floodlight cookies enable us to understand if you complete certain actions on our website(s) after you have seen or clicked through one of our display/ video advertisements served on Google or other platforms via DoubleClick. DoubleClick uses this cookie to understand the content with which you have engaged on our website(s) so they may subsequently deliver some targeted advertisements to you. https://support.google.com/ds/answer/2839090?hl=en
Google Analytics We use Google Analytics to understand how our media campaigns work and how you interact with our website in order to improve the user experience. https://tools.google.com/dlpage/gaoptout
Google tracking cookies Google tracking cookies enable us to understand if you complete certain actions on our website(s) after you have seen or clicked through one of our adverts served via Google. Based on the content you have engaged with on our websites Google are able to deliver some targeted adverts across other Google partner websites. https://support.google.com/ads/answer/2662922?hl=en
Facebook Facebook helps you stay in touch with your network through their website/ mobile application. We make it easier for you to share any content of interest on Facebook and sometimes, we may present with some targeted adverts on Facebook based on your engagement with our website(s). https://en-gb.facebook.com/help/568137493302217
LinkedIn The LinkedIn insight tag allows us to perform campaign reporting and unlock valuable insights about website visitors that may come via the campaigns we run on LinkedIn. https://www.linkedin.com/help/lms/answer/65521/the-linkedin-insight-tag-overview?lang=en
Lucid  Lucid cookies help us to measure brand lift and brand awareness from our advertising and marketing campaigns. https://luc.id/privacy-policy/
Madison Logic Allows Shell to further measure the impact of Madison Logic campaigns and develop insights like company name for site visitors. This information will be helpful when understanding how key accounts are behaving onsite and potentially further input into the Madison Logic algorithm knowing which leads are most engaged. https://www.madisonlogic.com/privacy/
MouseFlow MouseFlow cookies help us improve the visitor experience and performance of our website. MouseFlow provides graphical, video and text analysis of visitor behaviour on a website. It tracks where visitors click and allows us to fine-tune the layout and design of our web pages. https://mouseflow.com/legal/company/privacy-policy/
Outbrain Outbrain offers a content marketing service that aims to present users to content that they are interested in, based on their behaviour and preference. The pixel we've added helps with attribution and overall performance. http://www.outbrain.com/legal/privacy
Pardot Pardot tracks visitor and prospect activities on your website and on Pardot landing pages by setting cookies on their browsers. These cookies are set in order to remember preferences (like form field values) when a visitor returns to your site. We also set a cookie for Pardot users that are logged into our app; this allows us to maintain the login session, remember table filters, and so on. http://help.pardot.com/customer/portal/articles/2125923-how-does-pardot-track-activities-

Please refer to FAQ section
PriceSpider (NeuIntel, LLC) PriceSpider technology is used to analyze marketing channel interaction for the where to buy utility that features product availability for online retailers and local store listings that are relevant based on your geographic location. https://www.pricespider.com/privacy-policy/
SalesWings We use SalesWings to analyse the use of our website(s) and to understand the urgency and nature of the need of our website visitors. SalesWings generates information about the use of our website(s) by means of cookies and other web-tracking technology. The information generated by SalesWings relating to our website(s) is used to identify our customers' visits and to determine their interests mainly for sales and marketing purposes. To determine those interests, SalesWings will track the visitors' behaviour on our website(s). Such information will not be shared with third parties, but may be stored on servers of other applications we use to serve you such as CRM systems like Salesforce or Email tools. http://support.saleswingsapp.com/en/
Snap Inc. Snap Inc. is a camera company. Snap Inc. products and services—including Snapchat, Bitmoji, Spectacles & advertising, provide fast and fun ways to express yourself, live in the moment, learn about the world, and have fun together! Snap Inc cookies can be used to measure performance of advertising campaigns & present targeted adverts on Snap Inc. properties based on engagement with our website. https://snap.com/en-US/privacy/privacy-policy
The Trade Desk The Trade Desk is an online demand-side platform that provides buying tools for digital media buyers. The conversion pixel we add allows us to track performance and derive insights for media investments made. http://thetradedesk.com/general/privacy-policy#optout
Tube Mogul Tube Mogul helps us deliver targeted video ads across desktops/ mobile devices and measure their relative performance across the real time inventory available across Tube Mogul partner websites. Tube Mogul is not to collect any Personally Identifiable Information from our website(s). http://www.tubemogul.com/compliance/privacy-policy/
Twitter Twitter provides real time updates from across the globe on the latest trending stories, ideas and opinions from the Twitter accounts or hashtags that you choose to follow. We make it easier for you to share our website content over Twitter. At times, we may present you with some ads on Twitter based on your engagement with our website(s). https://support.twitter.com/articles/20170410
Xaxis Xaxis helps us define audience segments based on your engagement with our website(s) and then, deliver targeted display/video/mobile ads to these anonymous segments. Xaxis does not collect personal data so they will only know your browser or device but never know your name/contact information. https://www.xaxis.com/static/view/privacy-policy
Yahoo The Yahoo! Dot tag assists is in campaign tracking at attribution to help optimize performance. https://developer.yahoo.com/gemini/guide/dottags/managing-dot-tags/
YouTube We embed videos or insert links to videos from YouTube on our website(s). As a result, when you visit a page with content embedded from or linked to YouTube, you may be presented with cookies from YouTube. https://support.google.com/ads/answer/2662922?hl=en-GB
Zendesk We embed content and insert links to Zendesk on our website(s). As a result, when you visit a page with content embedded from or linked to Zendesk, you may be presented with cookies from Zendesk. https://www.zendesk.com/company/customers-partners/privacy-policy/