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High mileage at Grand Prix of Houston
View a gallery of images from the Shell Mobility Experience at the Grand Prix Houston
This past weekend, October 4-6, Shell and Pennzoil brought world-class racing back to Houston to enjoy with an estimated 150,000 customers, employees and neighbours, as part of our title sponsorship of the Shell and Pennzoil Grand Prix of Houston, a double-header IZOD IndyCar Series race at Reliant Park.
The opportunity allowed us to showcase Shell’s innovation and technology for road transport, both on and off the race track in the backyard of our US headquarters.
Showcasing our track-to-road story
Over the three-day weekend thousands of loyal racing fans visited the interactive and educational Shell Mobility Experience in Reliant Arena, where we brought to life our performance, efficiency and innovation around motorsports and mobility.
The Shell Mobility Experience featured a Shell Technology Simulated Lab, complete with Shell scientists from Shell Technology Center Houston (STCH) speaking about fuels and lubricants technology; two Pennzoil heritage race cars showcasing our long history in motorsports; Guinness World Record-holder Wayne Gerdes speaking about our Smarter Driving program; and Eco-marathon cars, along with an LNG fuel pump and tanker, highlighting our work in alternative fuels.
“What a fantastic way to show our customers and friends how Shell uses the track today as the laboratory for tomorrow’s mobility,” said Mark Gainsborough, executive vice president of Global Commercial. “The Grand Prix was a truly impressive demonstration of Shell and Pennzoil performance, efficiency and innovation in fuel and lubricant technology.”
Istvan Kapitany, President of Commercial Fuels and Lubricants Americas, added, “It was great to see Shell and Pennzoil leveraging the event to showcase our brands to passionate fans. I hope the brand visibility enhanced the pride employees feel for the Shell brand and that seeing Shell Lubricants in action empowers them to speak positively about our lubricants products.”
Along with Gainsborough and Key Accounts General Manager Steve Reindl, Kapitany met with numerous media members and key business partners during the weekend.
“We helped them develop an understanding of the big picture of what goes into being the number one lubricants supplier in the US,” Kapitany said. “We had a lot of help from Shell subject matter experts describing our technology, innovation, customer service, business alliances and business leadership equating to fuel efficiency and engine performance.”
Shell subject matter experts were also on hand in the Mobility Experience area to speak to the nearly 200 Shell/Motiva employees, who visited the track Friday as part of an employee tour, and the more than 900 stakeholders who were led on a VIP tour of the Shell and Pennzoil Experience at Grand Prix.
Thanks to a multi-year title sponsorship agreement developed by Shell Oil Company, the Shell and Pennzoil Grand Prix of Houston will be back in 2014 and 2015.