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Never pay full price at the pump

Consumers can now turn everyday purchases into potentially huge savings on fuel

Imagine paying less for your next fuel purchase – a lot less!  It is now possible with a new, revolutionary cents-per-gallon rewards program that Shell, the No. 1 selling gasoline brand in the U.S., and Excentus, a market leader in cents-per-gallon loyalty programs, will be kicking off on June 4.

The Fuel Rewards Network™ program – or FRN™ – offers multiple ways to earn rewards through everyday purchases of things like food, clothing and household goods which can be redeemed for fuel savings at participating Shell stations. Consumers in select markets can earn rewards through participating grocery stores, restaurants like Romano’s Macaroni Grill and more, and hundreds of merchants from the Online Mall including Bass Pro Shops, BestBuy.com, Sears.com and many more, plus special offers at select participating Shell stations.

The FRN program, developed and operated by Excentus, is unique because it allows consumers to combine or stack multiple rewards offers – or cents-per-gallon savings – together for potentially huge savings right at the pump. Imagine taking as much as one, two, three dollars or more off per gallon on your next fuel purchase! And, the savings can be redeemed on all grades of Shell Nitrogen Enriched Gasolines including Shell V-Power® Premium Gasoline, and Shell Diesel at participating stations – up to 20 gallons per purchase.

The program is FREE – just pick up a Fuel Rewards Network Card at any participating Shell station and activate it at fuelrewards.com to start earning rewards to save at the pump. Consumers can also request a Fuel Rewards Network Card online at fuelrewards.com. There are multiple ways to save!

Take a bite out of fuel prices! Eat out with the Fuel Rewards Network program at one of more than 10,000 participating restaurant locations nationally and earn fuel savings with your meal. Consumers just need to link their debit or credit card to their Dining account, and for every $50 spent dining they automatically earn 10 cents per gallon savings on their next fuel purchase.

Buy online, and save at the pump! From a pair of shoes to household goods, consumers can earn significant rewards on fuel by making their purchases online with the Fuel Rewards Network program. The Online Mall gives consumers access to nearly 700 brand name online merchants offering 5 cents per gallon savings for every $50 they spend. Some merchants may offer 2x, 5x, 10x rewards or more – so consumers can multiply their savings!

“Shell knows more consumers are looking for smart loyalty rewards programs that can help them save money at the pump without having to jump through hoops or sacrifice their quality of fuel,” said Dan Little, Shell North American Fuels Marketing Manager. “That’s why teaming up with Excentus on this revolutionary rewards program is so exciting because it empowers consumers to never pay full price at the pump again!”

The FREE Fuel Rewards Network Card can be activated following these easy steps:

  • Visit fuelrewards.com and click “Sign Up” to enroll in the Fuel Rewards Network program or to request a new card.
  • Select “Fuel Rewards Network” for your card.
  • Enter your card number and PIN. Follow the steps to complete online enrollment.

The Fuel Rewards Network program will initially be available in more than 40 markets including Miami and San Francisco, with numerous additional cities rolling out each month. By year-end, the program will be available in nearly 200 markets across the country. 

As part of a special introductory offer, the expiration dates for rewards earned through the Dining and Online Mall features of the Fuel Rewards Network program will be extended through the end of 2012 to allow the consumers to be able to redeem their rewards when the program launches in their area. At that time, normal expiration dates on all rewards earned through the promotional period will apply.

“Excentus is excited to introduce the outstanding savings potential of the Fuel Rewards Network program to consumers across the entire nation,” said Dickson Perry, Chairman and CEO of Excentus. “By teaming up with Shell, every single person who participates in our program will be able to set their own price for high-quality fuel simply by choosing to buy the things they normally buy through one of our participating retailers and programs. These are trying times for many families, and we’re proud to be able to offer relief through the Fuel Rewards Network program.”

Consumers can learn more about the Fuel Rewards Network program and watch their fuel savings add up by visiting fuelrewards.com. Or find Shell on the ‘On the Road’ tab on Facebook at www.facebook.com/shell or visit the Fuel Rewards Network program page at www.facebook.com/fuelrewards for more information.

About Shell

Shell Oil Products US, a subsidiary of Shell Oil Company, is a leader in the refining, transportation and marketing of fuels, with a network of approximately 6,000 Shell-branded gasoline stations in the western United States. Another 8,300 Shell-branded stations in the eastern and southern are managed by Motiva Enterprises LLC, a 50/50 joint venture between Shell Oil Company and Saudi Refining, Inc.

Shell Oil Company is an affiliate of the Royal Dutch Shell plc, a global group of energy and petrochemical companies with 93,000 employees in more than 90 countries. [(NYSE:RDS.A) and (NYSE:RDS.B)]

About Excentus

Excentus Corporation is a market leader in providing marketing and promotional programs and services utilizing price rollback discounts at the pump as the ultimate consumer reward.

Through its patented Fuel Rewards® systems and methods, the growing Fuel Rewards Network™ program provides its members with the opportunity to earn free gas simply by purchasing the things they normally would at more than 1,000 retail locations, nearly 700 online merchants and 10,000+ restaurants, and redeeming their rewards at participating fuel stations across the country.

To date, Excentus has helped over 10 million consumers save hundreds of millions of dollars on fuel.  In addition, Excentus licenses various uses of its patent portfolio and through its business unit, Centego II, LLC delivers private-label fuel discount programs. Headquartered in Dallas, Texas, Excentus was founded in 1996 and is a privately held company with over 150 employees. For more information please visit www.excentus.com.

MEDIA INQUIRIES:

  • Shell Media Line              Shell                  +1 (713) 241-4544
  • Scott Wetzel                    Excentus            +1 (972) 793-6796
  • Meg Lewis                       Edelman            +1 (323) 761-6505

Cautionary Note

The companies in which Royal Dutch Shell plc directly and indirectly owns investments are separate entities. In this press release “Shell”, “Shell group” and “Royal Dutch Shell” are sometimes used for convenience where references are made to Royal Dutch Shell plc and its subsidiaries in general. Likewise, the words “we”, “us” and “our” are also used to refer to subsidiaries in general or to those who work for them.

These expressions are also used where no useful purpose is served by identifying the particular company or companies. ‘‘Subsidiaries’’, “Shell subsidiaries” and “Shell companies” as used in this press release refer to companies in which Royal Dutch Shell either directly or indirectly has control, by having either a majority of the voting rights or the right to exercise a controlling influence.

The companies in which Shell has significant influence but not control are referred to as “associated companies” or “associates” and companies in which Shell has joint control are referred to as “jointly controlled entities”. In this press release, associates and jointly controlled entities are also referred to as “equity-accounted investments”. The term “Shell interest” is used for convenience to indicate the direct and/or indirect (for example, through our 23% shareholding in Woodside Petroleum Ltd.) ownership interest held by Shell in a venture, partnership or company, after exclusion of all third-party interest.

This press release contains forward-looking statements concerning the financial condition, results of operations and businesses of Royal Dutch Shell. All statements other than statements of historical fact are, or may be deemed to be, forward-looking statements.

Forward-looking statements are statements of future expectations that are based on management’s current expectations and assumptions and involve known and unknown risks and uncertainties that could cause actual results, performance or events to differ materially from those expressed or implied in these statements. Forward-looking statements include, among other things, statements concerning the potential exposure of Royal Dutch Shell to market risks and statements expressing management’s expectations, beliefs, estimates, forecasts, projections and assumptions.

These forward-looking statements are identified by their use of terms and phrases such as ‘‘anticipate’’, ‘‘believe’’, ‘‘could’’, ‘‘estimate’’, ‘‘expect’’, ‘‘goals’’, ‘‘intend’’, ‘‘may’’, ‘‘objectives’’, ‘‘outlook’’, ‘‘plan’’, ‘‘probably’’, ‘‘project’’, ‘‘risks’’, ‘‘seek’’, ‘‘should’’, ‘‘target’’, ‘‘will’’ and similar terms and phrases. There are a number of factors that could affect the future operations of Royal Dutch Shell and could cause those results to differ materially from those expressed in the forward-looking statements included in this press release, including (without limitation):

(a) price fluctuations in crude oil and natural gas; (b) changes in demand for Shell’s products; (c) currency fluctuations; (d) drilling and production results; (e) reserves estimates; (f) loss of market share and industry competition;

(g) environmental and physical risks; (h) risks associated with the identification of suitable potential acquisition properties and targets, and successful negotiation and completion of such transactions;

(i) the risk of doing business in developing countries and countries subject to international sanctions; (j) legislative, fiscal and regulatory developments including regulatory measures addressing climate change;

(k) economic and financial market conditions in various countries and regions; (l) political risks, including the risks of expropriation and renegotiation of the terms of contracts with governmental entities, delays or advancements in the approval of projects and delays in the reimbursement for shared costs; and (m) changes in trading conditions.

All forward-looking statements contained in this press release are expressly qualified in their entirety by the cautionary statements contained or referred to in this section. Readers should not place undue reliance on forward-looking statements.

Additional factors that may affect future results are contained in Royal Dutch Shell’s 20-F for the year ended December 31, 2011 (available at www.shell.com/investor and www.sec.gov ).

These factors also should be considered by the reader.  Each forward-looking statement speaks only as of the date of this press release, June 1, 2012. Neither Royal Dutch Shell nor any of its subsidiaries undertake any obligation to publicly update or revise any forward-looking statement as a result of new information, future events or other information. In light of these risks, results could differ materially from those stated, implied or inferred from the forward-looking statements contained in this press release.

We may have used certain terms, such as resources, in this press release that United States Securities and Exchange Commission (SEC) strictly prohibits us from including in our filings with the SEC. 

U.S. Investors are urged to consider closely the disclosure in our Form 20-F, File No 1-32575, available on the SEC website www.sec.gov. You can also obtain these forms from the SEC by calling 1-800-SEC-0330.